Though social media marketing can make a major difference for small businesses, one tool we’ve really valued using in tandem with social media marketing is newsletter marketing or email marketing. The reason being: As social media marketing changes and evolves, our newsletter is something we can manage and grow — independent of the ever-evolving social media landscape. Today, we want to share an overview of email marketing, why email marketing can make a difference for your small business — and how to go ahead and add newsletter opt-ins to your website, so your audience can receive your newsletter and journey from being a subscriber to becoming a paying customer or a paying client.

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About Brand It, Build It Podcast: The Brand It, Build It Podcast — a chart-topping small business marketing podcast hosted by Kelly Zugay of With Grace and Gold® — equips you to grow your creative small business with purpose and strategy.

About With Grace and Gold®: Honored as Showit Designer of the Year, With Grace and Gold® has proudly served thousands of small businesses worldwide through award-winning, elevated brand and web design since 2014. For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com