Pursuing a new brand design for your small business can feel like a big undertaking. What should your brand design look and feel like? What colors or patterns are right for your business? Luckily, when you hire a professional brand designer, your designer will likely gather your vision, goals, and preferences in order to carefully create and present a purpose-driven brand design for your business. So, what should you prioritize during your brand design process? What will allow your brand designer to create the best possible design solutions for you and your business? Today, we’re sharing 3 things to prioritize before and during your brand design process, to ensure you come away with a long-lasting, purpose-driven brand design rooted in your success.

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About Brand It, Build It Podcast: The Brand It, Build It Podcast — a chart-topping small business marketing podcast hosted by Kelly Zugay of With Grace and Gold® — equips you to grow your creative small business with purpose and strategy.

About With Grace and Gold®: Honored as Showit Designer of the Year, With Grace and Gold® has proudly served thousands of small businesses worldwide through award-winning, elevated brand and web design since 2014. For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com