If you’ve tried Google AdWords and SEO and haven’t gotten the results you were looking for, then this is the show for you! I interview Scott Dennison with The Top Ranked Roofer to find out what it takes to get ranked on Google search. Scott is a marketing expert who helps roofing contractors get found on Google and dominate their local market. Scott wrote a book that you can get on Amazon titled Becoming Top Ranked. It’s a guide just for roofers that lays out his process for getting his contractors to the top of the rankings and getting their phones ringing.

I get into it all with Scott from Adwords, Google Local, to SEO, and MORE!

You can get a ton of additional information and his Cheat Sheet (which is pretty cool) by checking out his website at toprankedroofer.com.

What you’ll hear in this episode:

• What it means to be a top-ranked roofer: It’s having a belief system that shows you are better than your competitors
• Being #1 in Google doesn’t make you a top-ranked roofer
• From his book, Scott identifies three different types of roofers:
• • “Joe”—a handyman with an old truck; he’s incapable of consistent marketing
  • “John”—a roofer’s roofer and expert technician who needs more leads
  • “Jack”—a businessman more than a roofer
  
  
• How to get more leads to take your business to the next level: It depends on the visibility of your website
• How Google Ads work with “pay-per-click,” and why it can cost a fortune!
• How a very targeted landing page is the best option
• The “bleeding neck” customers and what they are looking for
• Why you need high-quality, compelling ads that STAND OUT
• Why you should offer a free evaluation and not just free estimates
• How to get visibility in the maps on Google’s page: This is based on the number of quality reviews in Google and the consistency of “business citations”
• How to improve SEO and why Google wants to give you the answer you want
• How many leads do you need to reach your objectives and grow your business?
• Triple optimization and how it works for you!
• Why Scott’s services are different:
• • One roofer per market
  • How to optimize areas of your site to accomplish goals
  • Guaranteed results!
  
  

Resources:

www.toprankedroofer.com  (Find out about Scott’s Cheat Sheet download!)

Becoming Top Ranked by Scott Dennison