00:38 – Dr. Pete and Dr. Stephen introduce today’s episode featuring a Digital Marketing Expert Panel 

05:07 – Introducing today’s panel of experts 

17:41 – Chiropractic marketing 

19:38 – The panel discusses the importance of understanding what should be done by you, with you and for you as a CEO

30:04 – Lauren provides her thoughts on authenticity 

32:33 – The importance of remaining patient in your marketing 

34:35 – Dr. Patrick speaks to a unique platform he developed to attract and retain more people 

40:51 – Dr. Pete and Dr. Stephen take a moment to promote the New Patient Attraction Immersion event 

43:30 – Dr. Kirby discusses advertising strategies his practice utilizes 

47:04 – Dr. Bo speaks to the pitfalls and must-haves for those looking to launch their own website 

49:24 – The importance of building a story through content and context 

57:01 – How to remain consistent in promoting your practice 

1:00:15 – The panel of experts provides one final piece of advice to heed during these trying times 

EPISODE QUOTES

“I think consistent connection with your people is something that every doc needs to be able to look for.” (11:00)

“Marketing is about generating those leads right? So, marketing comes down to communicating. Marketing is about communicating a message. What we’re looking at here is a bunch of expert communicators. They communicate in different ways, platforms and formats, but it’s all about communication.” (18:18)

“As a doctor and a CEO, you need to figure out what your differentiating factor in the marketplace. What makes you you? Why to people come to you specifically?” (26:13)

“If your voice is relatable, it’s empathetic and it’s authentic, you’re guaranteed to have people gravitate towards you.” (30:56)

“We leverage the doctors we have and some of their content to help lift others out of that hole. So, no matter what level you’re at in chiropractic, we can help you.” (44:04)

“You gotta have a story. You gotta have a brand story and understand that you’re not here to be the hero of the story; you’re here to basically help guide them along the process.” (49:24)

“Creating content – and doing it in a way that’s actually gonna move the needle for your practice – the only way that gets done is if you’re accountable to somebody.” (1:00:05) 

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

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