It is impossible to make an effective plan for your business if you don't know who you are speaking to. Your avatar will be your guide as you create your amazing content! - What is an Ideal Customer Avatar is and why do you need one for our business? - First, you need to gather information about your audience. - Give your avatar a name and start filling in the details about him or her. - Define specific struggles he or she is having. - Now it's time to strategize about ways to solve your avatar's unique struggles. - Put it all together in a place where you can access it easily and frequently.