One Inch Punch: The tiny startup with a giant global fan base The Bruce Lee family company is a tiny family startup in a very unique situation. Millions of fans around the world but they didn't control the rights to Bruce Lee's name and likeness due to a bad deal that left a giant media conglomerate in charge. Learn how Shannon Lee tapped into her dad's philosophy and wisdom to reclaim the rights and create a new company to serve her dad's mission of personal freedom. We also introduce our other segments: #AAHA: Awesome Asians and Hapas. We give a shoutout to Asians and Hapa peeps doing awesome things in the world. #BruceLeeMoment: Moments of Bruce Lee's philosophy taking action in the real world.