Welcome to this year’s Black Friday Top Tips episode!  

Not only are my 10 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2024… there isn’t a key point on that list they’ve missed. 

Here's who's sharing their top tip for Black Friday 2024: 

• Amy Hind, Launch 
• Gilbert Corrales, Leaf 
• Yiqi Wu, Aimerce 
• James Cowie, SHOPLINE 
• Graham Murray, Genie Goals 
• Gisela Benini, Genie Goals 
• Becky Herbert, Launch 
• Brad Houldsworth, Remarkable Commerce 
• Jodie Guichard, Brightpearl by Sage 
• And Noah Tucker, Social Snowball 

Dive in: 

[04:23] Optimize customer journey for effective Black Friday. 

[06:53] Fix conversion tracking and analytics for Q4. 

[09:54] Enhance data tracking to recover lost sales. 

[14:02] Ensure timely, warranted exposure for Black Friday. 

[16:50] Use giveaways to boost newsletter subscriptions efficiently. 

[20:18] Test creatives and audiences early for Black Friday. 

[25:42] Optimize marketing based on stock levels and trends. 

 

Find the notes here: https://keepopt.com/223 

Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast

• MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANN
• Save 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON

---

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy