On this “Random Fit,” join hosts, and NASM Master Instructors, Wendy Batts, and Ken Miller, as they dive into “10 Things I Wish I Knew Before Starting My Fitness Business.” Drawing from decades of experience in the fitness industry, Wendy and Ken share candid insights and hard-earned lessons to guide aspiring entrepreneurs and trainers through the realities of building a successful fitness business.

Listen as they explore crucial decisions about business structures—whether to choose a sole proprietorship, LLC, or S Corp—and discuss the financial and legal implications of each. The duo stresses the importance of setting boundaries to combat burnout, raising your rates with confidence, ensuring strong client confidentiality practices, and handling client waivers and contracts.

Wendy and Ken also break down the nuts and bolts of business operations, touching on essential topics such as tracking finances, maintaining proper documentation, utilizing professional support like CPAs and attorneys, effective marketing strategies beyond social media, and setting up standard operating procedures. Candid stories of personal struggles, moments of burnout, and the need for self-care shed light on the human side of entrepreneurship.

This episode is packed with practical advice—whether you’re thinking about opening a brick-and-mortar gym, launching an online coaching program, or simply refining your fitness business skills. 

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The content shared in this podcast is solely for educational and entertainment purposes. It is not intended to be a substitute for professional advice, diagnosis, or treatment. Always seek out the guidance of your healthcare provider or other qualified professional. Any opinions expressed by guests and hosts are their own and do not necessarily reflect the views of NASM.

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