Are ideal patients found, or made? I've got to say, I think it's the latter!

Let's talk about how to get patients who are already committed to acupuncture, before they even become your patients. 

Those elusive, “ideal” patients who don’t require convincing about acupuncture. Patients who are ready to commit to a course of treatment, to invest in their health, and to make an effort and do their part in achieving their wellness goals.

So how the heck do you cultivate this kind of patient? Where do they come from?

The number one way I’ve found to do this is to constantly educate your audience about how acupuncture works in your marketing. 

When I say "how it works," I mean everything that you find yourself repeating to your new patients on a regular basis. So this would include, primarily, treatment frequency, i.e., the fact that acupuncture is cumulative, as well as how you practice and what your unique expectations are of your patients.

In this episode I talk about how I've seen this play out in my own clinic marketing, and two marketing examples that made this really clear to me.

When I spend time teaching people about treatment frequency and what to expect at my office in my marketing, then I get patients who are already "on board" with how acupuncture works and they're much more likely to commit to a series of treatments. They don't have to be convinced.

Let's dig in deep, as I compare patients from Google Ads vs. those who follow me on Instagram, and their readiness to become long-term patients. Not that I have anything against Google ads - this comparison simply made this concept crystal clear for me.

At the end I leave with you my best suggestions for what to talk about in your marketing to cultivate patients who are on board with acupuncture AND the unique way that you practice - aka, your ideal patients!

Show Notes:

- Scholarship competition for Acupuncture Marketing School (Accepting applications 5/10-5/13)
- Episode #9: You Are Not Annoying People with Your Marketing
- Forgot to mention this in the episode, but the Free Acupuncture Social Media Templates are ready! Click here to download.

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