Ciaran speaks to Jon Woodall, founder of Space 48, an award-winning eCommerce consultancy & Magento Solutions partner for forward-thinking retailers. With years of experience in e-commerce, creating websites that have gone on to be global successes for the brands they have worked with, Jon Woodall brings a massive wealth of insight into what makes a successful E-commerce site. Jon believes that many a CEO, Head of e-commerce, project manager, developer, designer or marketer of an e-commerce website often make the wrong decisions based on some commonly believed e-commerce myths. They are therefore not taking the right approach to solving the problems and challenges that they – and you - face. Ciaran explores 10 e-commerce myths that Jon’s years of experience have highlighted. If you have ever worked within the e-commerce space, we think you will find these myths both entertaining and just possibly a little close to what is often mistakenly taken as gospel truth in some marketing circles.