In this episode of Million Dollar Grit, I dive into the 10 most common pricing mistakes that can really undermine your business—everything from picking “standard” price tags you see floating around (hello, $497 and $997) to ignoring the real value and friction your customers face. I’ll show you why customer research can be misleading, how to think carefully about your payment plan options, and why it’s critical to factor in your profit and cost of goods (yes, digital products too!). Whether you’re underpricing out of fear or slapping on a “luxury” label without the premium experience to match, you’ll learn how to avoid the pitfalls and set a price that truly works for you and your audience. Tune in, and let’s get your pricing on point!