In today’s episode, Julie and Cathy peel back the curtain on what a typical workday looks like for them as Co-CEOs. After receiving a listener request, they get real about their daily routines—how time zones impact their schedules, the importance of executive assistants, and what it’s like to balance deep work with client calls and creative projects. Julie and Cathy share nuggets on structuring your day, finding work-life balance, and why having a business partner can be both a blessing and a challenge. Grab your coffee (or something stronger!), and get ready for actionable strategies and honest reflections to help you unleash your own “gorgeous effect.” Let’s dive in!

Welcome back to The Gorgeous Effect! In this episode, Julie and Cathy get candid about surviving—and succeeding—as women in the digital marketing industry. They talk about the challenges and double standards they’ve faced, and explore how sales and design strategies differ for women versus men. Expect personal anecdotes, a discussion on the need for more female voices in marketing, and tips for building campaigns that truly connect. If you’re ready to rethink what it means to sell and stand out in a male-dominated field, this conversation is for you!

In today’s episode, Julie and Cathy dive deep into one of the most impactful strategies for building your authority online: guest speaking, especially as a guest teacher. They share candid stories from their own experiences, breaking down what it’s really like to get invited to speak in masterminds, groups, and online summits, and debate the value of saying "yes" to these opportunities, even when they’re feeling the overwhelm. Grab your favorite drink and get ready for a real, honest conversation about what it means to unleash the “gorgeous effect” in your marketing through guest speaking. This episode is packed with tips, lessons, and laughs to help you step into the spotlight and grow your authority like never before!

In this episode, Julie and Cathy dive into one of the hottest debates in the online business space: Are mid-tier courses and offers truly “dead”? In this episode, they tackle the rumor head-on, separating fact from fiction about whether only ultra-low or high-ticket offers can thrive in today’s market. Drawing on real-world experience and industry insights, Julie and Cathy unpack why some marketers are still seeing huge wins with $500–$900 products, and what it actually takes for offers at any price point to succeed. Listen in for their candid discussion about transformational results, evolving customer expectations, and how AI is reshaping the way we support and scale online programs. Whether you’re building offers at any level—or just trying to future-proof your business... this is your no-fluff guide to what’s really working in digital marketing right now!

In this episode, Julie takes the hot seat as co-host Cathy turns interviewer, diving deep into the story behind Julie’s brand new book, "Million Dollar Grit." Tune in to hear the unfiltered journey of how the idea for the book finally crystallized, what it was like to wrestle through drafts and vulnerable moments, and why some of the toughest stories didn’t make the final cut. Julie and Cathy unpack the balance between memoir and business advice, reflect on lessons that still matter years later, and get real about what kind of reader might struggle with the truths in these pages. Plus, they chat about imposter syndrome, the long game of growth, and how honest storytelling can motivate—and challenge—any entrepreneur. Grab your coffee (or something stronger!) for a candid conversation about grit, reflection, and the power of sharing your business journey.

In this episode, Julie and Cathy peel back the layers on a hot topic: is there any middle ground left in today’s world... especially in business? From navigating the increasingly tangled landscape where business, politics, religion, and personal beliefs collide, to sharing their own perspectives as founders of Funnel Gorgeous and FG Funnels, Julie and Cathy dive deep into why things seem more polarized than ever. They explore the pressures business owners face to take a stand (or stay silent), how social media algorithms fuel division, and what it really means for your brand, your voice, and your values. Whether you’re Team Julie (unapologetically outspoken) or more like Cathy (content holding your peace) they unpack practical ways for entrepreneurs to navigate these complex times without losing sight of their own core beliefs. Grab your coffee (or something stronger), settle in, and get ready for an honest and thought-provoking conversation that just might help you find your footing in a world that seems determined to pick sides.

Today we are ready to tackle a tough but essential topic for business owners... how to protect your profits when you suddenly need to slash expenses. In this episode, Julie and Cathy get candid about the real challenges of trimming costs when your business is feeling the squeeze, especially if you scaled up during the recent boom and now need to scale back. They'll guide you through practical steps to review your subscriptions, reconsider outsourcing for things like podcast editing and social media, and make intentional decisions about travel and marketing expenses. Plus, they dive into how to prioritize which team roles are truly essential—hint: don't get rid of your designer!—and what to never cut (bookkeeping, we're looking at you). Get ready for actionable advice, real-world examples, and a little tough love, all designed to help you regain control of your margin without sacrificing your business’s future growth. Grab your coffee, and let’s dig in!

In this episode, hosts Julie and Cathy dive deep into the recent wave of price hikes sweeping through popular software companies like Kajabi, Kit (Convertkit), and Samcart. They peel back the curtains on why these companies are changing their pricing models... not just for new users, but hitting existing customers too. Julie and Cathy break down the impact this has on business owners, share insider perspectives from their own journey with FG Funnels, and discuss how to protect your bottom line as a digital entrepreneur. Tune in for a candid conversation about pricing strategies, industry trends, and how to choose the right tech home for your online business, plus a few laughs and actionable tips along the way!

In this episode, Julie and Cathy dive into a surprising trend that’s impacting marketers everywhere: plummeting opt-in rates. They break down why getting people to hand over their email addresses has become harder than ever, even for the best in the business. From the psychology behind scarcity of attention, to the importance of value-driven offers and compelling visuals, they spill the tea on what’s no longer working, and what you can do to turn things around. Whether you’re seeing opt-in rates drop or just want to stay ahead of the marketing curve, this candid conversation is packed with real talk, actionable strategies, and a reminder that you’re definitely not alone. Grab your coffee (or something stronger) and let’s unlock the secrets to better conversions together!

In this episode, we delve into one of the hottest (and most important) topic in business today: AI safety. With the rise of AI tools, it’s easy to get swept up in the excitement of what it can do for your marketing funnels and business, but we need to be just as mindful of the risks. Instead of worrying about robot uprisings, we peel back the layers on how AI can subtly impact our understanding of reality, shape our beliefs, and even nudge us towards echo chambers and misinformation.

So far, AI doesn’t have an agenda of its own; it mirrors us, for better or for worse. From creating personal guardrails to teaching our children (and ourselves!) how to use AI wisely, this episode is loaded with actionable advice for building a value-based relationship with technology. You won’t want to miss this eye-opening discussion on keeping AI helpful, humble, and human-centric. Grab your coffee, settle in, and let’s tackle AI safety together! Grab the prompt here: https://fglink.me/safeai