In this episode, we delve into one of the hottest (and most important) topic in business today: AI safety. With the rise of AI tools, it’s easy to get swept up in the excitement of what it can do for your marketing funnels and business, but we need to be just as mindful of the risks. Instead of worrying about robot uprisings, we peel back the layers on how AI can subtly impact our understanding of reality, shape our beliefs, and even nudge us towards echo chambers and misinformation.

So far, AI doesn’t have an agenda of its own; it mirrors us, for better or for worse. From creating personal guardrails to teaching our children (and ourselves!) how to use AI wisely, this episode is loaded with actionable advice for building a value-based relationship with technology. You won’t want to miss this eye-opening discussion on keeping AI helpful, humble, and human-centric. Grab your coffee, settle in, and let’s tackle AI safety together! Grab the prompt here: https://fglink.me/safeai

Today we are spilling the (Internet marketing) tea on some of the biggest moves and drama shaking up the digital marketing world right now. From analyzing Alex Hormozi’s headline-grabbing, record-breaking book launch... and all the opinions (and controversy) it stirred up, to unpacking Russell Brunson’s new Offer Lab and his candid reflections on community and competition, Julie and Cathy dig into what it’s really like watching the industry landscape shift in real time. Expect hot takes on evolving launch strategies, platform wars, and what it means to build with integrity in a world that wants bigger, louder, and sometimes crazier. Grab your coffee (or something stronger!) and tune in for an honest, behind-the-scenes look at marketing from two experienced founders who blend real talk with a whole lot of heart.

We kick off a brand new season by diving into the realities of summer slowdowns and the unique challenges entrepreneurs face during those quieter months. Julie and Cathy get real about the "summer sludge"... that sluggish feeling and dip in sales that can make you question everything, even when you know it happens every year. But don’t panic: they’re here to help you shed that lingering uncertainty and gear up for a stellar Q4.

From personal anecdotes about combating seasonal anxiety to tried-and-true strategies for planning profitable promotions, Julie and Cathy share actionable tips for making the most of fall. They discuss their approach to planning three big Q4 promotions, how to keep things feeling fresh (even when reselling old programs), and give you an insider look at what’s coming up for Funnel Gorgeous, including Julie’s new book and a brand new course on sales conversations. Get ready for candid conversation, inspiration, and just the pep talk you need to finish the year strong!

Welcome back to The Gorgeous Effect! In this season finale, hosts Julie and Cathy shake things up with a special “Would You Rather: Funnel Edition” episode. Get ready for laughs, surprises, and some real talk as they challenge each other with fun, revealing questions about marketing, copywriting, design, and the challenges of building high-converting funnels. You'll discover Julie and Cathy’s unique takes on everything from audience size and product pricing to their favorite fonts... and even what happens when things go hilariously wrong on a webinar. Plus, they share a behind-the-scenes look at what’s coming up for Funnel Gorgeous and FG Funnels, including exciting summer projects and their return after Labor Day. Grab your coffee (or something stronger, no judgment here!) and join us for an episode packed with insight, personality, and the kind of marketing wisdom you can only get from two industry pros who’ve seen it all.

Julie and Cathy dive deep into the power of “rich relationships” in the online business world, inspired by Selena Soo’s new book, Rich Relationships: Create a Million Dollar Network for Your Business. The conversation goes behind the scenes at Funnel Gorgeous and FG Funnels, revealing how genuine connections, not just tactical funnels and flashy offers, have fueled their business growth over the years. Julie and Cathy get real about the value of showing up for in-person and online events, the unexpected ROI of investing in a “rich relationships” budget, and how fostering vibrant communities like FG Society unlocks collaboration and business breakthroughs for everyone involved. Get Selena's new book here: https://fglink.me/richbook

In this episode, hosts Julie Chenell and Cathy Olson pull back the curtain on the rollercoaster world of launching live webinars. Fresh off an intense season working with Launch Gorgeous students, they break down the challenges and triumphs. Julie and Cathy share behind-the-scenes stories, including candid lessons from private clients whose webinars didn’t sell live…but scored big on the replay. They dig into the often-overlooked skill of selling live, why sticking to a trusted process matters, and how tracking your results week after week can make all the difference. Whether you’re a webinar newbie or launching pro, this episode will inspire you to commit, iterate, and trust the journey... all with a little help from the Funnel Gorgeous playbook.

In this episode, Julie Chenell and Cathy Olson dive deep into the art of teaching, sharing, and communicating in ways that truly stick. Together, they unpack what it takes to deliver lessons people not only understand, but actually remember and use... whether you're teaching funnels, design, or anything in between.

Julie geeks out on the science behind those powerful “aha” moments, explaining how a simple neurochemical rush can turn an ordinary explanation into something unforgettable. Cathy adds her unique perspective as a visual thinker, highlighting how visuals and systems help learners connect the dots, even when the material gets complex.

You'll get practical strategies for breaking concepts down, keeping things simple (but never boring!), and helping students connect emotionally to what they’re learning. From tapping into curiosity and relevance, to using stories, visuals, and repetition, Julie and Cathy reveal what separates forgettable info dumps from teaching that truly transforms.

In this episode, Julie and Cathy dive into the fascinating world of mentors, coaches, and the impact their lifestyles have on our decisions to learn from them. Have you ever wondered whether to trust a business coach based on their glamorous social media posts... or perhaps their lack thereof? Julie and Cathy pull back the curtain on the sometimes-murky relationship between authenticity, aspirational branding, and what really drives someone to hit “follow” (or “unfollow”). Should we judge an expert by their lifestyle, or by their expertise? Plus, they explore how our values, priorities, and even our own struggles play into who we trust and learn from. Episode resource: https://fglink.me/ep32

Today Julie and Cathy are diving deep into the ins and outs of payment plans...the underrated heroes (and sometimes villains) of digital marketing. If you’ve ever wondered whether payment plans help or hurt your business, how to structure them to maximize conversions, or what happens when customers miss payments, this episode is packed with real talk and actionable insights. Julie and Cathy break down everything from premium upcharges, the math behind choosing your plan length, industry standards, and how new economic realities are changing how we sell online. Plus, they share their own experiences (warts and all) with offers, spreadsheets, and customer psychology. Grab your coffee (or something stronger) and get ready to rethink how payment plans can fit into your business, attract more buyers, and take your funnels to the next level!

Today we are diving into a solo deep-dive with your co-host, Cathy Olson. Get ready to unleash your inner thought leader as Cathy takes you on a journey of transforming everyday rants into powerful content gold for your business. In a world where the online space is noisier than ever, Cathy shares her unique process for cutting through the clutter and capturing genuine attention. From capturing those fiery moments of insight to shaping them into impactful content, Cathy gives us the tools to be seen, trusted, and, ultimately, to convert followers into loyal customers. This episode, we’re all about embracing authenticity, tapping into that raw side of you, and turning your most passionate ideas into the kind of content that makes you stand out in the digital world. Let's make the internet a more inspiring place, one honest conversation at a time.