Hosts Julie and Cathy invite you to be a fly on the wall for a candid, live brainstorming session about lead magnets and list-building strategies. Instead of the usual tips and war stories, they dive deep into new territory, challenging the status quo of tired PDFs and exploring high-quality free offers that actually attract and convert ideal clients. Together, they weigh options like email courses, newsletters, micro SaaS tools, and more, all while keeping you in the loop as they strategize how to break into fresh markets and deliver real value. If you’re wondering what’s next for your funnel strategy—and want a peek at how these pros think on their feet—this episode is the inside look you didn’t know you needed. So grab your coffee (or something stronger), and get ready to unleash the gorgeous effect on your business!

Julie and Cathy share their insider predictions about the shifting landscape of digital marketing as we kick off 2026. Forget the outdated tactics—this is your guide to what won’t work anymore. From the rise of hyper-specific niche businesses and the decline of big-name marketing gurus, to the fading reliance on warm referrals and simple social-media sales tactics, they uncover why personalization, cold traffic strategies, and genuine human connection will be critical for future success. Whether you’re a seasoned marketer or just starting out, tune in for candid insights, actionable strategies, and a dose of tough love to help you stay ahead of the curve. Grab your coffee, get comfy, and let’s dive into what it takes to make your business truly gorgeous in a fast-changing digital world.

In this special year-end recap, Julie and Cathy, the powerhouse duo behind Funnel Gorgeous and FG Funnels, take you behind the scenes of their biggest wins, lessons learned, and the occasional near-meltdown from this whirlwind year. From launching standout programs like the Audience Builder Challenge, Offer Brand, and the wildly successful weekly FG Funnels webinar, to celebrating personal milestones and navigating a rapidly changing marketing tech landscape, Julie and Cathy share the honest highs and lows of running a business in 2025.

In this episode, Julie and Cathy, the dynamic duo behind Funnel Gorgeous and FG Funnels, are here to spill all the secrets on creating "boring" (read: predictable and stable!) revenue for your business as you head into 2026. After a roller coaster year, they unpack why predictable income is such a prized goal for entrepreneurs, sharing their tried-and-true strategies for building sustainable systems, dialing in your sales presentations, growing your email list with high-quality offers, and leveraging both organic and paid traffic channels. Plus, special guest Lindsay jumps in to offer real-world insight into the power of weekly webinars and keeping things simple for lasting success. Grab your coffee—and maybe something stronger—and get ready for actionable advice to take your marketing from chaotic to calm.

In this episode, hosts Julie and Cathy are joined by special guest Lindsay for a deep dive into sales conversations—specifically, what makes them feel sleazy and how you can flip that script for 2025 and beyond. If you’ve ever shuddered at pushy car salesmen, dodgy DMs, or aggressive tactics, you’re not alone. Together, the trio share their worst sales experiences and unpack why outdated tactics simply don’t work anymore, especially for a savvy, trust-conscious audience.

In this episode, Julie and Cathy are joined by special guest Lindsay to dive into the hot topic of sales scripts and AI. Together, they unravel why simply following a script—or relying on AI—won’t magically turn you into a top closer. Through candid stories and real-world examples, you'll hear why successful sales go far beyond plug-and-play templates, touching on everything from the role of human psychology and energy, to the small nuances that separate decent salespeople from true masters. Whether you're curious about the foundations of great selling or looking to ditch the “sales sleaze” for good, get ready for authentic strategies, fresh insights, and a whole lot of fun! This is part 2 of 3 in our special Sales series.

In today's special episode, Julie and Cathy kick off their sales conversation series with a dynamic discussion: "Do you have a leads problem or a sales problem?" Joining them is sales expert Lindsay, who brings her superpower for closing deals—even in the competitive world of wedding shows—straight to the FG audience. This is part 1 of a special 3 part series on Sales.

This episode sets the stage for an upcoming sales series focused on the three hottest areas in online marketing right now: DM sales, webinars, and classic sales calls. Julie and Cathy will have a guest joining them and you’ll get insights into transforming those challenging sales moments into the “easiest yes”—for both you and your clients. Whether you struggle with sales calls, dread sliding into DMs, or want to boost your webinar conversions, you'll want to get ready for this upcoming series.

In today’s episode, Julie and Cathy peel back the curtain on what a typical workday looks like for them as Co-CEOs. After receiving a listener request, they get real about their daily routines—how time zones impact their schedules, the importance of executive assistants, and what it’s like to balance deep work with client calls and creative projects. Julie and Cathy share nuggets on structuring your day, finding work-life balance, and why having a business partner can be both a blessing and a challenge. Grab your coffee (or something stronger!), and get ready for actionable strategies and honest reflections to help you unleash your own “gorgeous effect.” Let’s dive in!

Welcome back to The Gorgeous Effect! In this episode, Julie and Cathy get candid about surviving—and succeeding—as women in the digital marketing industry. They talk about the challenges and double standards they’ve faced, and explore how sales and design strategies differ for women versus men. Expect personal anecdotes, a discussion on the need for more female voices in marketing, and tips for building campaigns that truly connect. If you’re ready to rethink what it means to sell and stand out in a male-dominated field, this conversation is for you!