Welcome back to The Gorgeous Effect! In this season finale, hosts Julie and Cathy shake things up with a special “Would You Rather: Funnel Edition” episode. Get ready for laughs, surprises, and some real talk as they challenge each other with fun, revealing questions about marketing, copywriting, design, and the challenges of building high-converting funnels. You'll discover Julie and Cathy’s unique takes on everything from audience size and product pricing to their favorite fonts... and even what happens when things go hilariously wrong on a webinar. Plus, they share a behind-the-scenes look at what’s coming up for Funnel Gorgeous and FG Funnels, including exciting summer projects and their return after Labor Day. Grab your coffee (or something stronger, no judgment here!) and join us for an episode packed with insight, personality, and the kind of marketing wisdom you can only get from two industry pros who’ve seen it all.

Julie and Cathy dive deep into the power of “rich relationships” in the online business world, inspired by Selena Soo’s new book, Rich Relationships: Create a Million Dollar Network for Your Business. The conversation goes behind the scenes at Funnel Gorgeous and FG Funnels, revealing how genuine connections, not just tactical funnels and flashy offers, have fueled their business growth over the years. Julie and Cathy get real about the value of showing up for in-person and online events, the unexpected ROI of investing in a “rich relationships” budget, and how fostering vibrant communities like FG Society unlocks collaboration and business breakthroughs for everyone involved. Get Selena's new book here: https://fglink.me/richbook

In this episode, hosts Julie Chenell and Cathy Olson pull back the curtain on the rollercoaster world of launching live webinars. Fresh off an intense season working with Launch Gorgeous students, they break down the challenges and triumphs. Julie and Cathy share behind-the-scenes stories, including candid lessons from private clients whose webinars didn’t sell live…but scored big on the replay. They dig into the often-overlooked skill of selling live, why sticking to a trusted process matters, and how tracking your results week after week can make all the difference. Whether you’re a webinar newbie or launching pro, this episode will inspire you to commit, iterate, and trust the journey... all with a little help from the Funnel Gorgeous playbook.

In this episode, Julie Chenell and Cathy Olson dive deep into the art of teaching, sharing, and communicating in ways that truly stick. Together, they unpack what it takes to deliver lessons people not only understand, but actually remember and use... whether you're teaching funnels, design, or anything in between.

Julie geeks out on the science behind those powerful “aha” moments, explaining how a simple neurochemical rush can turn an ordinary explanation into something unforgettable. Cathy adds her unique perspective as a visual thinker, highlighting how visuals and systems help learners connect the dots, even when the material gets complex.

You'll get practical strategies for breaking concepts down, keeping things simple (but never boring!), and helping students connect emotionally to what they’re learning. From tapping into curiosity and relevance, to using stories, visuals, and repetition, Julie and Cathy reveal what separates forgettable info dumps from teaching that truly transforms.

In this episode, Julie and Cathy dive into the fascinating world of mentors, coaches, and the impact their lifestyles have on our decisions to learn from them. Have you ever wondered whether to trust a business coach based on their glamorous social media posts... or perhaps their lack thereof? Julie and Cathy pull back the curtain on the sometimes-murky relationship between authenticity, aspirational branding, and what really drives someone to hit “follow” (or “unfollow”). Should we judge an expert by their lifestyle, or by their expertise? Plus, they explore how our values, priorities, and even our own struggles play into who we trust and learn from. Episode resource: https://fglink.me/ep32

Today Julie and Cathy are diving deep into the ins and outs of payment plans...the underrated heroes (and sometimes villains) of digital marketing. If you’ve ever wondered whether payment plans help or hurt your business, how to structure them to maximize conversions, or what happens when customers miss payments, this episode is packed with real talk and actionable insights. Julie and Cathy break down everything from premium upcharges, the math behind choosing your plan length, industry standards, and how new economic realities are changing how we sell online. Plus, they share their own experiences (warts and all) with offers, spreadsheets, and customer psychology. Grab your coffee (or something stronger) and get ready to rethink how payment plans can fit into your business, attract more buyers, and take your funnels to the next level!

Today we are diving into a solo deep-dive with your co-host, Cathy Olson. Get ready to unleash your inner thought leader as Cathy takes you on a journey of transforming everyday rants into powerful content gold for your business. In a world where the online space is noisier than ever, Cathy shares her unique process for cutting through the clutter and capturing genuine attention. From capturing those fiery moments of insight to shaping them into impactful content, Cathy gives us the tools to be seen, trusted, and, ultimately, to convert followers into loyal customers. This episode, we’re all about embracing authenticity, tapping into that raw side of you, and turning your most passionate ideas into the kind of content that makes you stand out in the digital world. Let's make the internet a more inspiring place, one honest conversation at a time.

In this episode, titled "Why Smart People Can't Sell Themselves," Julie and Cathy dive into the intriguing paradox of why being incredibly smart in your field doesn't necessarily translate to effective marketing. As experts who have seen it all with Funnel Gorgeous and FG Funnels, they explore the challenges that intelligent experts face in selling their expertise and the solutions to overcome these hurdles. Join us as they unravel the reasons why smart minds sometimes struggle to connect with their audience and how tweaking your marketing perspective can unlock success. Get ready to uncover the secrets behind making your expertise not only valuable but also marketable. So, grab your favorite beverage and let Julie and Cathy help you unleash the power of your smartness in the marketing world!

In this episode of "The Gorgeous Effect," hosts Julie Chenell and Cathy Olson dive into the world of marketing funnels and the often elusive art of crafting offers that truly sell. They explore the concept of "the offer that gets away", those seemingly brilliant ideas that fail to hit the mark with customers. Drawing from their experiences and insights, Julie and Cathy discuss the inherent uncertainty in knowing whether an offer will succeed, the importance of understanding your audience, and the pitfalls of information overload. They share strategies for validating and testing your offers, emphasizing the significance of tying your offer to a real problem and the need to adapt to market trends. Join them as they unpack the nuances of marketing success and failure, offering practical tips for creating offers that truly resonate with your audience. Whether you're a seasoned marketer or just starting out, this episode is packed with insights to help you unleash the Gorgeous Effect on your business.

Julie and Cathy are back to share an accidental strategy that's shaking up the marketing world. It started with a simple Zoom presentation that offers free content followed by a low-cost replay, and the community response has been incredible. They unpack the buzz around their AI-focused Second Brain talk, inspired by Julie’s journey using chat-based tools to manage memory struggles. Hear how her intuitive, improvisational style led to unexpected success. If you want to create high-converting offers or explore AI’s potential, this episode is full of practical insights. Grab the Second Brain Workshop for $12 at: https://fglink.me/secondbrain