Today we discuss the timeless power of webinars in the world of marketing. Julie and Cathy explore why webinars, often perceived as outdated, are in fact the "zombies" of the marketing world—immortal, ever-evolving, and immensely effective. Join us as we discuss the misconceptions around webinars being "dead," the invaluable role they play in building trust and converting leads, and the strategic choreography behind creating high-converting webinars. Whether you're a seasoned webinar host or hesitant about embracing this strategy, Julie and Cathy offer insights and tips to help you unleash the power of webinars and elevate your business. So grab your coffee or something stronger, and let's transform your perspective on webinars.

In this exciting episode, your hosts Julie Chenell and Cathy Olson tackle the often-overlooked issue of forgettable offers and how to ensure your brand stands out in a crowded market. Delve deep into the essential components of creating offers that are not only visually stunning but also unforgettable and effective in converting cold traffic into loyal customers. Listen in as they share insights on the importance of branding, naming, and designing offers that resonate with your audience. Whether you're launching to warm or cold audiences, this episode will equip you with the tools and strategies to make a lasting impression. This episode may change the way you present your offers to the world forever.

In today's episode, Julie and Cathy dive deep into decision-making in business. Drawing on the metaphor of an iceberg, they emphasize the importance of looking beyond the visible, shiny business models that catch your eye. They discuss the potential pitfalls of following business trends without understanding the complexities beneath the surface. They explore various business models, from low ticket mass volume to high ticket low volume, and the behind-the-scenes work each entails. This episode offers practical steps on how to assess if a business model aligns with your values, resources, and goals. Whether you're launching an offer or re-evaluating your business strategy, they provide insights from their wide-ranging experiences to help you make informed decisions and avoid costly mistakes. Prepare to uncover the hidden depths of business decision-making with Julie and Cathy.

Julie and Cathy are tackling the common dilemma of choosing the right funnel for your business. They discuss the importance of understanding your core, premium, and introductory offers to effectively decide on a funnel strategy. Whether you're a coach, consultant, service provider, or course creator, they've got insights on launching through pressure, webinar, and paid lead maker funnels. They'll guide you on building momentum, growing your audience, and what type of funnel best suits your business needs, from beginners to seasoned marketers. Perfect for anyone looking to navigate the complexities of funnel marketing.

Today Julie and Cathy dive into the art of standing out in an increasingly noisy world. They explore how to rise above the chaos by discovering your unique moat—an essential protective edge that sets your business apart. From identifying competitive advantages to the power of hyper-personalization and niching down, Julie and Cathy share valuable insights for business owners looking to avoid obscurity. Get ready to uncover strategies to unleash your full potential and shine bright in the crowded marketplace.

Join hosts Julie and Cathy as they dive into the world of networking and the powerful impact of attending events for your business. Julie, who admits she's not the best at getting out and mingling, teams up with Cathy to share their strategies for making the most out of conferences and events. From pre-show networking tips to maintaining connections post-event, they'll guide you through how to create meaningful relationships that can lead to future opportunities. Whether you're an introvert or extrovert, local or avid traveler, this episode is packed with insights on maximizing your networking potential. So grab your coffee, settle in, and let's explore how you can unleash the gorgeous effect and make your mark in the business world!

In today's episode, we dive deep into the world of swipe files—a beloved tool in the marketer's arsenal. Are these templates facing obsolescence due to AI advancements, or simply a saturation in the market? Julie and Cathy discuss the evolving landscape of swipe files and how, even amidst technological shifts, their basic appeal—saving time—remains steadfast. As we look ahead to 2025, we'll explore the intriguing blend of AI and strategy, learning how to keep these digital tools relevant, valuable, and more dynamic than ever. So grab your coffee, settle in, and let's uncover the secrets to maintaining the allure of swipe files in the face of innovation. It's time to keep your marketing ahead of the curve.

In this episode, we’re challenging assumptions and exploring how they shape our business and personal lives. From embracing failure as a teacher to recognizing the right clients, Cathy and Julie reflect on personal insights and strategies to leave old assumptions behind. We’ll also share community thoughts and how these insights can redefine success in your business. So, grab your favorite drink, settle in, and let's navigate 2025 with confidence and clarity. It's time to rethink what's possible with The Gorgeous Effect.

Welcome back to Season 2! Today, we're tackling a critical challenge that many digital entrepreneurs face: what happens to your funnel ecosystem after the launch confetti settles? Join Julie and Cathy from Funnel Gorgeous as they pull back the curtain on Beyond Launch Week - where the real work of nurturing your offers begins. Drawing from their own experiences, they'll share candid insights on building consistent customer journeys that extend well past the initial launch hype. You'll discover practical strategies for increasing your offers' lifespan, avoiding post-launch neglect, and creating sustainable growth through thoughtful optimization and engagement sequences. With their signature blend of humor and straight talk, Julie and Cathy break down how to transform one-time launches into evergreen assets that keep delivering value. So grab your favorite bevvy and tune in for an honest conversation about turning launch momentum into lasting success.

If you've ever felt overwhelmed by the need to become a mini media company or puzzled by the seemingly elusive nature of virality, you’re not alone. In today's episode, we're tackling one of the most challenging yet crucial aspects of launching a new product—building your audience. While many entrepreneurs love creating amazing offers and designing funnels, audience growth often falls by the wayside. Join us as Julie and Cathy discuss the hurdles associated with audience building, share their personal frustrations, and examine the truth behind going viral on social media. Whether you're a seasoned business owner or just starting, this episode is packed with valuable tips for leveraging your online presence to explode your business without the pressure of being a massive social influencer. Get ready to feel inspired and energized as we unveil the secrets to successfully growing your audience for a lucrative business.