Today, I’m diving into the three most important sales assets every online business needs. These are the assets that drive conversions, build trust, and ultimately make sales easier.

I recently did a VIP session with a client where we mapped out her offers, value ladder, pricing, positioning, and everything in between. After hours of conversation, we realized that her biggest priority was creating three key sales assets—ones that many entrepreneurs either overlook or don't invest in properly.

In this episode, I’m breaking down each one, why it matters, and how to approach it strategically.

I’ve had a major epiphany about social media strategy: despite never calling myself a “social media strategist,” I’ve realized how crucial audience building is for my clients and me. In this episode, I explain why a balanced combo of inbound (people coming to me through content and funnels) and outbound (actively reaching out, DMing, commenting) is the key to steady growth—even if you have fewer than 1,000 followers.

I also share how I make my inbound marketing as efficient as possible so I can focus on personal connections. You’ll learn how I juggle multiple platforms, leverage quick copywriting, and use AI without getting stuck in perfectionism. Most importantly, I dive into why building a real, human audience matters more than ever as AI content and avatars multiply. Join me to discover practical, stress-free ways to grow your visibility and turn a small following into a big impact. Let’s do this!

In this episode of Million Dollar Grit, I dive into the idea of “you can do hard things” and share my personal journey of pushing through fear and failure. I explain how this phrase, once used to downplay my fears—whether it was going to the dentist or facing physical pain—felt dismissive, even as I struggled with my own anxiety and low tolerance for pain. I recount how I transformed my approach to working out by starting with a tiny, manageable goal: five minutes of hip drops while brushing my teeth. That small commitment snowballed into a consistent routine, proving that even when every part of you is telling you to stop, you can still move forward by taking one small step at a time. Join me as I reframe this familiar mantra into a call for persistence, inviting you to find that one daily action that, despite the odds, helps you overcome your hurdles and keeps you moving toward your next success.

In this episode of Million Dollar Grit, we dive into a topic that’s more relevant than ever: the power of community. With AI and rapid technological shifts leveling the playing field, your followers, your platform, and your loyal audience might be the only lasting competitive edge. But what if you lost them all? Join me as I reveal the exact steps I’d take to rebuild my community from the ground up: whether it’s an email list, a Facebook group, or your Instagram followers.

I will always remember January 21st because today is the first day I got on a call with a lead and when I asked her “How do you hear about me?” she said….

ChatGPT. 🤯

More specifically… “I use ChatGPT as my coach right now and when I asked for a business mentor to help me scale, it gave me your name. I went to your website and filled out the contact form.”

After I picked my jaw up off the floor… I asked ChatGPT how it came to recommend me specifically. It expressly told me it was not because of web searching, but because it had gotten to know me and my strengths over time as a coach and saw me as a good fit for this lead.

The implications of this are stunning.

I did a deep dive podcast into my convo that followed with ChatGPT, my insights, and what I think was going on. Most importantly, what to do about it.

And if you want to have more discussions about this, check out my invite here --> https://juliechenell.kit.com/posts/an-invite-to-an-insider-conversation

In this episode of Million Dollar Grit, I dive into the 10 most common pricing mistakes that can really undermine your business—everything from picking “standard” price tags you see floating around (hello, $497 and $997) to ignoring the real value and friction your customers face. I’ll show you why customer research can be misleading, how to think carefully about your payment plan options, and why it’s critical to factor in your profit and cost of goods (yes, digital products too!). Whether you’re underpricing out of fear or slapping on a “luxury” label without the premium experience to match, you’ll learn how to avoid the pitfalls and set a price that truly works for you and your audience. Tune in, and let’s get your pricing on point!

In this episode, I’m sharing the existential angst I’m feeling as AI developments flood my feed and spark the sense that everything is about to change. I draw a parallel to the birth of the internet (though I believe AI’s impact will be even greater!) and break down how we can think of AI in three levels: using it, building with it, and teaching others to do the same. I explore why this technology is crucial for everyone—whether you’re a marketer, a therapist, or just someone curious about the future—and offer reassurance that we’re still in the early days. Tune in to hear how AI might reshape entire industries, why it’s time to pay attention, and what you can do to stay ahead of the curve.

In this episode, I dive into the concept of “resistance” and how it shows up in my life—especially when it comes to writing my book. I share my journey from years of procrastination to discovering AI tools that help me outline my thoughts, and yet still finding myself avoiding the actual work. If you’ve ever struggled to move forward on a passion project or creative endeavor, I hope my real-life confessions and breakthroughs inspire you to push past your own resistance.

It's been a crazy year! I'm reflecting on things I want to do more of in 2025 and the stuff I want to leave behind. Hopefully it inspires you as well!

​I got married this weekend... concluding 10 months of planning into one 7 hour event at our home in Guilford Connecticut.

It's no secret that wedding planning is s huge to-do, though it's a lot like any event I suppose... just with a whole bunch of specific cultural and societal rituals baked in.

Sitting on the porch this morning, I realized that I was not rushed. Such an odd sensation to feel since the legal and logistical details of getting married at this stage in life and business, coupled with hosting the event at home (including the before and after parties), meant that Ac and I have been grinding hard for the majority of 2024.

I posted photos and videos out on social - you can see the dress, the venue, the cake, all the things...

But here and now... today I want to talk about some of the less obvious lessons I've picked up along the way.