Offer design is both an art and a science. When you try to read the crystal ball of buyer psychology, us marketers tend to throw everything at the wall to see what sticks. Today, I want to help you think more strategically about bonuses.

​There are 12 types of bonuses (loosely) divided into four categories. The best offers are the ones that make logical sense and tell a story.

If you want a written version of this, consider joining my email list at https://emailsbyjulie.com!

The week after a mastermind is always a bit crazy, but I wanted to drop in this Monday morning and give you some behind the scenes of what went on this week.

In this episode I explain what a mastermind is, some of the getting to know you activities we did, what I presented on, and a unique opportunity for you to experience DI live in person this summer.

Give it a listen and then hit me up at [email protected] or on IG @juliecchenell.

Have a great week!

Today I'm going inside my brain about why and when launching a subscription or membership makes sense...despite the fact I tell people oftentimes to not do it! When and why it does work, and what you should consider before embarking on one.

Make sure to grab your ticket to Subscription Mode - coming Monday April 22nd 2024 @ 2pm EST. Tickets are on sale for $47 @ https://subscriptionmode.com

In this episode, I am going into a brainstorm exercise around why people are struggling so much with money. And who better to start with? Then me. I dive into the deep dive of why and where money is going, why so many people are in the same boat, and more importantly... what to do about it.

If you need any help with this, or getting your business back cash flowing, please reach out to me [email protected] or hit me on Instagram at @juliecchenell.

Be well!

In this episode (I'll admit it's a little deep) I go into a conversation around burn out... but more importantly, when the burnout turns to this scary feeling of "I just don't care anymore." What causes it... and what to do when you're in this season and running a business.

In this episode, I walk you through how I'm actively working with a client to define her unique selling proposition with her coaching. It's hard to see what you do as valuable or unique, but as you break down the process, you might find some clues hidden in the steps. I deconstruct a real life example here!

In this episode, I take you behind the scenes of a conversation with a client where she was trying to figure out why she couldn't do for herself... what she could easily do for others. This goes a little deeper than the cliché saying "You can't see your label from inside the jar". Why we so badly need objectivity in our business journey!

In this episode, I ponder a very thoughtful question brought to me by a lady who was applying for Digital Insiders. She was asking me questions about the group and when I joked about making a ten year anniversary plan, she stopped and said, "What has kept you going in such a high intensity program for so long?" Here is my 27 minute answer.

Do you ever feel like you're not sure what launch campaign style is right for you? Or you're new to launching and just with there was a simple way to roll out a new funnel and project? In this episode, I give you my tried and true walkthrough including price points, payplans, length of launch, what to do beforehand, during, and how to manage your expectations.

In this episode, I answer the common complaint I hear from service providers which is, "I feel like most of my business comes from word of mouth referrals but it feels so unpredictable. How do I make it more steady?" It's a short but hopefully super helpful piece of advice that will get you thinking differently about that type of marketing.