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Please enjoy this Encore Presentation!

Today we're talking about something that all Real Estate agents and brokers need to get great at, especially when you're listing property but also when you're on the buyer side, so you can advise your buyers on what price is appropriate to offer.

The market shift has moved pricing to the forefront of everyone's mind.  Houses are selling closer to the list price, making the initial price more important than when everyone was offering massively over-market.  We're already seeing a surge in Expireds, indicating that 'aspirational pricing' may be coming to an end.

Getting great at pricing builds not only your competence but your confidence!

1.    Practice Comparable Market Analysis with your broker.  Do one with your broker, then do 3 on your own and ask your broker to check for accuracy.  Did you arrive at the same price on the subject properties? Why or why not? 

Are you better at pricing certain types of homes or price ranges? What are your weak spots?  Can you accurately price luxury homes as well as you can first-time buyer homes?  How do you handle condition or location issues?

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