Tap into the power of social media to boost your home service business. Learn practical strategies from a seasoned pro for growing your Instagram following and converting them into loyal customers. Explore how personal stories and authentic engagement can set you apart from the competition. This episode is packed with expert advice to help you navigate the social media landscape effectively and grow your business. Join host Adam Sylvester and Katrina Teeple, owner of Operation Organization.

(00:00) Introduction to the episode and guests

(01:10) Katrina shares how started her business in home organization

(02:08) The use of social media to gain clients, focusing on the impact of Instagram

(03:06) The reach of social media and expanding business locations

(04:37) Utilizing Instagram to generate followers and convert them into clients

(05:48) Sharing personal stories on social media

(07:23) Personal brand versus company brand on social media platforms

(08:27) Interacting with followers and managing comments

(10:52) Content quality over quantity and maintaining a manageable schedule

(13:58) Staying creative and spontaneous content creation opportunities

(15:22) Using Jobber to run an operationally efficient business

(16:40) Effective Instagram reels and tips on content creation

(19:18) Effectiveness of paid promotions on Instagram

(20:37) Sharing too much business knowledge on social media

(23:12) Building community among peers

(24:10) Tips for creating and editing content directly within Instagram

(26:41) Adam’s 10 takeaway tips from the episode

Adam Sylvester: https://www.adamsylvester.com/

Katrina Teeple's Website: https://operationorganization.com/

Katrina Teeple's Instagram: https://www.instagram.com/operationorganization