ill communication: copywriting tips & sales strategies for small businesses

10 simple ways to share your values in your business and marketing (and why it’s important you do)


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How can your business reflect the world you want to create? In this week’s episode, I set aside my original plan to share a message that’s been too loud to ignore. Let’s talk about aligning your business with your values—boldly, intentionally, and authentically. We’re covering practical ways to show up for what matters to you, build a meaningful connection with your audience, and attract clients who care about the same things you do.

From small, quiet steps to bigger, more visible moves, I’m sharing 10 creative ways to bring your values to life in your business. These tips will help you communicate clearly, stand out in your market, and show up as a force for good in a time when your voice is needed more than ever. Let’s get brave, my friend!

Topics We Cover in This Episode: 

  • A 2-second way to show you’re a safe space for marginalized communities
  • How to leverage your marketing to amplify diverse voices (without overthinking it)
  • Real examples of brands using their values to drive loyalty and sales



Show notes are always available at https://www.kimkiel.com/podcast!!



Resources Mentioned:

Listen to Claire Pelletreau’s podcast and her use of pronouns:

https://podcasts.apple.com/us/podcast/the-get-paid-podcast-the-stark-reality/id1005195731

Check out the values statements in the footers of these websites:

https://carrieroseman.com/

https://www.simplifysimplify.me/

View CoordCrew’s Value Statements on their About page:

https://coordcrew.com/pages/about

See Brittney McBean’s values statement on her contact form:

https://brittanymcbean.com/contact/

Explore equity and anti-racist resources on my workshop page:

https://www.kimkiel.com/equity-workshop 




I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel


Text me a question or comment!

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ill communication: copywriting tips & sales strategies for small businessesBy Kim Kiel - Marketing & Copywriting Strategist

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