ill communication: copywriting tips & sales strategies for small businesses

10 simple ways to share your values in your business and marketing (and why it’s important you do)


Listen Later

How can your business reflect the world you want to create? In this week’s episode, I set aside my original plan to share a message that’s been too loud to ignore. Let’s talk about aligning your business with your values—boldly, intentionally, and authentically. We’re covering practical ways to show up for what matters to you, build a meaningful connection with your audience, and attract clients who care about the same things you do.

From small, quiet steps to bigger, more visible moves, I’m sharing 10 creative ways to bring your values to life in your business. These tips will help you communicate clearly, stand out in your market, and show up as a force for good in a time when your voice is needed more than ever. Let’s get brave, my friend!

Topics We Cover in This Episode: 

  • A 2-second way to show you’re a safe space for marginalized communities
  • How to leverage your marketing to amplify diverse voices (without overthinking it)
  • Real examples of brands using their values to drive loyalty and sales



Show notes are always available at https://www.kimkiel.com/podcast!!



Resources Mentioned:

Listen to Claire Pelletreau’s podcast and her use of pronouns:

https://podcasts.apple.com/us/podcast/the-get-paid-podcast-the-stark-reality/id1005195731

Check out the values statements in the footers of these websites:

https://carrieroseman.com/

https://www.simplifysimplify.me/

View CoordCrew’s Value Statements on their About page:

https://coordcrew.com/pages/about

See Brittney McBean’s values statement on her contact form:

https://brittanymcbean.com/contact/

Explore equity and anti-racist resources on my workshop page:

https://www.kimkiel.com/equity-workshop 




I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel


Text me a question or comment!

...more
View all episodesView all episodes
Download on the App Store

ill communication: copywriting tips & sales strategies for small businessesBy Kim Kiel - Marketing & Copywriting Strategist

  • 5
  • 5
  • 5
  • 5
  • 5

5

17 ratings


More shows like ill communication: copywriting tips & sales strategies for small businesses

View all
Radiolab by WNYC Studios

Radiolab

43,835 Listeners

This American Life by This American Life

This American Life

90,826 Listeners

Nutrition Diva by QuickAndDirtyTips.com, Monica Reinagel

Nutrition Diva

1,684 Listeners

Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,040 Listeners

TED Radio Hour by NPR

TED Radio Hour

22,175 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,448 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,578 Listeners

Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

Build Your Tribe | Grow Your Business with Social Media

2,619 Listeners

The Goal Digger Podcast by Jenna Kutcher

The Goal Digger Podcast

12,053 Listeners

The Copywriter Club Podcast by Rob Marsh

The Copywriter Club Podcast

210 Listeners

Feel Better, Live More with Dr Rangan Chatterjee by Dr Rangan Chatterjee: GP & Author

Feel Better, Live More with Dr Rangan Chatterjee

4,059 Listeners

Front Burner by CBC

Front Burner

440 Listeners

The Marketing Freelancer: Unicorns Unite by Emily Reagan | Digital Marketing Virtual Assistant

The Marketing Freelancer: Unicorns Unite

97 Listeners

Search Engine by PJ Vogt

Search Engine

4,027 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,790 Listeners