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🧇 Leggo my Ego

You know what's delicious? 🍪 Your cookies.

You know what's even more delicious? 🍪 People tellin' you how amazing you are for those cookies. 😍

Attention is my favorite dessert. It's smooth, it's silky, and it's immediate satisfaction. It's like eating your favorite Talenti (Madagascar Mint btw) and then realizing you had a whole 'nother Talenti in the freezer that you forgot about.

🤤 Yum. YUM. 😋

But ego is the enemy of strategic marketing. Why? Because ego-centric marketing is not conversion-centric marketing. In conversion-focused marketing, we work on ways to convert our audience from an eyeball to a paying customer. In ego-centric marketing, we work on turning those eyeballs into likes.

🤔 "But don't we need likes to increase reach and thus engagement?"

Yeah - but why are you wanting those likes? To get people into your funnel? Or to get people to tell you how awesome you are? Only you know what your secret motives are - but in this week's 100th podcast - ️🎱 we challenge you to call your shots. If you're posting for an ego stroke and not a sale - shout out to the universe, 🗣️ "I WANT ATTENTION" - then post away, knowing full well your goal is to get an ego boost and not a bottom line boost.

😘 Ask yourself these questions to determine if you're doin' it for the ego boost or the bills. 🤑

👉 1. Are you posting because you know this is when your target audience is likely to make a purchase or are you just posting as soon as you get a set done because you're excited to show off your work?

👀 You finish an amazing set - so you hurry off to the 'Grams at 11:30 PM and post a "LOOK AT WHAT I MADE" photo completely disregarding posting strategy or active audience times. 😴 The few poor parents whose heads haven't hit the pillow yet give you a double tap before they head off to snooze-ville.

Your ego is stroked - but your inbox is void of any sales because normal people who aren't zombie-ing around against their better judgment (or cryin' kiddos) likely aren't pressin' the purchase button at 10-til-midnight. But you spent so long doing such an intricate set. Cool! Go get them likes! You deserve it - but remember, 🎱 call your shot.

👉 2. Are you posting sets you truly don't want to do that eat into your profits but puff up your ego?

Macrame? More like mac-ra-made-no-money. Corrie fessed up to ego-posting a set she'd "rather die than ever do again." So why post something you don't wanna redecorate to your audience? Ahhh - the never-satiable ego beggin' for that attention. If you want your audience to purchase more easy-breezy-beautiful-to-decorate-in-half-the-time mermaids, p👏o👏s👏t m👏e👏r👏m👏a👏i👏d👏s.

Or - post for likes - macrame-it-up. Cash in on the reactions! But 🎱 call your shot.

👉 3. Are you doing it to inflate your page numbers with other cookier likes or are you doing it to inflate your bottom line?

Cookiers love cookiers cookies. They're the biggest cookie-related fan club. So how do you attract those cookier eyeballs? 👀👀👀 Cookier hashtags. You know who isn't likely searching cookie industry hashtags? 🕵️ Your target audience who thinks "flood Friday" has more to do with the weather than with RI. 

A great indicator of ego-focused posting is using industry hashtags. Sure - hashtags help with the algo, but focusing on industry hashtags rather than your local hashtags? Recipe for an ego stroke. And enjoy it! Enjoy the attention from other cookies - because they're paying ya in heart reacts and "where'd ya get that cutter" comments. Just remember 🎱 call your shot.