Ignite Your Estate Agency

100 Months of AshdownJones! - Sam and Phil riff on the journey so far (Part 1)


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Sam and Phil reflect on 100 months of AshdownJones, sharing the decisions that shaped their estate agency as they scaled from an idea with “a couple of laptops and a lot of confidence” to a thriving team.

In eight years, they’ve moved from doing the work to leading and managing operations, making tough calls about market focus, growth principles, walking away from tempting deals, and coping through Covid.

Some key takeaways:

➡️ Growth requires letting go of daily tasks and focusing on team leadership and strategy. 

➡️ Making decisions based on principle, not fear or urgency, drives long-term agency health. 

➡️ Being selective in your market and investing in proven lead generation methods creates reliable results. 


Notable moments:

✅ “We’ve gone from starting with an idea… to today, where we’ve got a staff of 12, turnover over a million. It’s completely different.” 

✅ “The more bridges you have, the less hard you work… burning your bridges is the best possible thing you can do when you first start.” 

✅ “Staff is always stress. So you have to have a mental mind shift as you grow.” ✅ “To have principles that guide you is a really important thing to have, especially when the chips are down.”



Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

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Ignite Your Estate AgencyBy Sam Ashdown & Phil Jones


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