Ever wondered if ChatGPT's Sora for Amazon can churn out eye-catching Sponsored Brands videos and slash your creative costs?

In this episode we stress-test Sora's brand-new text-to-video model on five real-world products—an adjustable bed, a blender, sunglasses, a fitness band and a ceiling fan—to see whether AI can finally keep up with the fast-moving world of Amazon PPC.

We upgraded to the pro tier (up to 1080p, 20-second clips) and fed Sora highly detailed cinematographer-style prompts.

The results?

From beds that fold like origami to athletes morphing into jump-scare monsters, Sora's glitches prove it's not ad-ready—yet.

Still, its rapid evolution mirrors the leap we saw with AI image generators earlier this year, and OpenAI says more refinements are on the way.

👉What you'll learn in under 15 minutes

• The exact prompts we used (so you can replicate or improve them).
• Why current Sora clips fail Amazon's Sponsored Brands quality bar.
• Practical takeaways for sellers who want to stay ahead of the AI curve in 2025.

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