Send us a text

😳 Whisk-y Business 🍪

Who knew baking could be so... whisky. Okay - it's a pun on "risky," and Corrie wanted it to be the topic of today's podcast. Things you may be takin' a risk with - that you also may not realize. 

💸 And if you do realize it and accept the risk - that's okay! It's your business and your risk awareness. An assessed risk is one you're willing to take on - and willingly face the potential consequences if the worst happens.

 1️⃣ Copyright can be oh so wrong.

We've all been there - a client willing to throw cash money our way if only we could do this one Pooh set. It's tempting - and it's even cuter than it is tempting. And why shouldn't you take it on? Everyone else is violatin' the Big D's copyright (Big D = Disney). 

🐭 Will you get caught? Maybe not. Could you get caught? Maybe. But as long as you're willing to account for the risk involved with copyright infringement (a favorite topic of speculative arguments in the cookie groups btw). Take for instance this seller who didn't heed the Disney law teams' cease and desist on selling the Mickey and Minnie ear-themed headbands. "But everyone else was doin' it!" 🚔🚓👮 Yeah - I tried tellin' that line to the last officer who pulled me over - he didn't agree.

2️⃣ Allergy-Free ain't Risk-Free

🤧 When it comes to allergy-friendly or allergy-free requests, it can be risky business to promise somethin' you're not. And, if you're like me and don't suffer from severe food allergies, I doubt we truly understand how dangerous a food allergen can be to folks who are severely allergic. 

Which is why you won't find Corrie and I makin' promise we can't deliver when it comes to allergy requests. And who likes telling a customer no? 📑 No one - but I'd rather tell a customer no than tell a customer where they can send their lawsuit paperwork. 

3️⃣ Ensuring You're Insured

In the world of "whisk management," insurance is the plan. Insurance is the biggest racket, that is until you need it. FLIP insurance is a fan favorite in the bakery groups, and for around $25 bucks a month, you can rest easy with mitigated liability. It can also cover farmer's markets and events with its add-on dashboard. 

Why take the whisk when you can ensure the whe-ward (okay - the pun falls apart there)

4️⃣ Put it In Your Policies

Policies were written in blood - or well, for us - burned cookies. Most policies come after the fact which is synonymous with "too late." But you don't have to create a policy forged in blood sweat, and many tears because we crowd-sourced one in the Sugar Cookie Marketing Group! Click here to snag it.

5️⃣ Breaks Breaking Up Your Bottom Line

Hey, I love a good vacay - heck, I love a good, long vacay. But in the world of business, most customers don't accept "long" being any longer than about 2 weeks. Long breaks put the brakes on your bottom line. I'm not talkin' the weekend off here, or the week off there - I'm talkin' about "burnout breaks" where the baker plays Houdini for months at a time. 

🚗🚕🚙 Imagine being a local gas station and taking off like bakers do. ⛽ "Hey - no gas today. Actually no gas this month. But next month maybe. I'll let you know. Check on my Facebook page for details on my fuel-filled comeback. I'm not closing - but I'm not sure when I'll turn the pumps back on." 

6️⃣ Emergency No Fun-D

Nothing causes more stress like operating with a bare-bones bank account. This often happens when we have more bills left at the end of the month than we have dollar bills.