Miranda Babitt is Senior Partner Marketing Specialist at Zapier. Miranda leads partner lifecycle marketing and previously worked in a similar role at Thinkific. Miranda sharees an overview of role of partner marketing in B2B SaaS, hat partner marketing looked like in the past vs. what the role is responsible for today, here partner marketing fits in strategically at Zapier, applying principles of lifecycle marketing to partnerships, examples and success stories based on what’s worked at Zapier.

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This episode is brought to you by Demandwell. This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos. Get your free keyword feasibility assessment today at demandwell.com/keywords.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more