That Amazon Ads Podcast

#102—Ranking Campaigns on Amazon PPC—How to Setup & Optimize for Maximum Results


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Amazon PPC ranking campaigns don't work by brute spend alone—conversion, reviews and sales velocity decide the winner.

In this deep-dive tutorial we show you exactly how to set up a single-keyword Amazon PPC campaign, dial in bids and placements, and turbo-charge your Best Seller Rank. You'll learn:

  • Why keyword spend ≠ keyword rank, and what Amazon's algorithm really rewards.
  • How to isolate high-volume search terms like "amazon ppc campaign" and "amazon keyword ranking".
  • The data-driven way to raise conversion rate and slash wasted ad spend.
  • When to ignore ACoS ceilings (and when you absolutely shouldn't)
  • Pro tips for sustaining sales momentum with external traffic.

🔔Subscribe for weekly Amazon PPC tutorials and comment below with the next strategy you'd like covered!

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That Amazon Ads PodcastBy Stephen Noch and Andrew Bailiff

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