David Frossard — the Creator of Obvious Parfums, Founder of Liquides Paris (a perfume shop), Artistic Director of Frapin, and longtime fragrance Entrepreneur responsible for the launch of all your fave brands from Atelier, to Byredo, to BDK, to Liquides Imaginaires, Juliette Has a Gun, Parfums de Marly, and more — is in the Perfume Room today! We discuss fragrance inflation, why brands get away with it, what it really means to be 'niche' brand, and in a sea of emerging brands, why Obvious Parfums. Plus we smell the newest Obvious release: Un Été!

FRAGS MENTIONED:

The House of Oud Gambling, Headspace Absinthe, Strangers Parfumerie Cigar Rum, Dusita Rosarine, Diptyque Eau Capitale, Frederic Malle Portrait of a Lady, Santa Maria Novella Rosa Novella, Frapin Attendre & Espérer, Guerlain Vetiver, Frapin Attendre & Espérer, Obvious Une Fleur D’Oranger, Chanel Pour Monsieur, Frapin Orchid Man, Obvious: Une Vanille, Un Été, Une Pistache, Un Musc,  Une Fleur D’Oranger, Une Figue; Le Labo Santal 33, L’Artisan Premier Figuier, Le Labo Colette 34, Obvious: Un Oud, Un Été, Un Patchouli, Une Vanille, Un Musc, Un Bois

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