That Amazon Ads Podcast

#103—Can You Bid Against Yourself on Amazon PPC?


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#Amazon #AmazonPPC #CanYouBidAgainstYourselfOnAmazonPPC


Unlock the truth behind Amazon PPC and the burning question: "Can you bid against yourself on Amazon PPC?"

In this episode, Stephen and Andrew bust the keyword cannibalization myth, explaining how Amazon's second-price auction prevents self-competition, even with identical keywords across campaigns.

They reveal insider insights, Amazon rep confirmations, and real case studies to show why your CPC stays low, even if bid automation runs wild.

Don't stress about isolated keywords, focus on strategic bid ceilings instead!

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That Amazon Ads PodcastBy Stephen Noch and Andrew Bailiff

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