If you want a consistent flow of qualified leads, you need to listen to my interview with Marc Levesque in Part 3 of our series, “Have Your Best Year Ever.” In our, you will conversation, learn how a professional PPC campaign can get your company’s name in front of new prospects who are ready to buy your services. Once you have their attention, Marc gives you the secrets to converting those clicks into qualified leads using the right landing pages.

What you’ll hear in this episode:

• Marc’s elevator pitch as co-founder of Webrunner Media, a contractor marketing firm that helps solve clients’ problems
• The steps in a marketing program to converting quality lead into sales
• The current trends: live chat and messenger bots
• Mistakes contractors are still making:
  • Not having a focused business
  • Not being real about their ability to close leads
  • Not pinpointing where the marketing dollars go
  • Not leveraging available free products
  
  
• “Be real about what you can handle, what sales you’re aiming for, and what you need to spend on marketing.”
• Why your marketing budget has to align with your growth objectives
• Why you need to niche down, become an expert, and focus on your ideal customer
• How we build a marketing plan
• How to work backward from your top-line revenue goal to see how many customers you need
• Why you may need to raise prices to have a reasonably close rate on leads
• Having marketing strategies to meet your end sales goals
• Why you have to own your marketing system and have control
• The crucial parts of your online profile: name, address, and phone information need to be congruent everywhere
• Why you need social proof
• Why you should humanize your website
• Consider the effectiveness of your landing page and your call to action
• How to get customers to visit your website
• How to use Facebook to show the value
• The importance of creating quality content
• Establish yourself as an expert to differentiate yourself from your competitors
• The best way to track your results is to audit your lead-handling process
• The importance of being consistent with your marketing plan on a regular basis

Resources:

Book a Demo with Marc

Webrunner’s Website

Marc’s e-mail: [email protected]

Find Marc on Instagram and LinkedIn: marclevesque.me

The Roofer Show, Episode 82, with Marc Levesque

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