Take Dr. Norton's Ritual Quiz

Michael Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School. He has studied human behavior as it relates to love and inequality, time and money, and happiness and grief. He is the author of The Ritual Effect and the coauthor—with Elizabeth Dunn—of Happy Money: The Science of Happier Spending.

In 2012, he was selected by Wired magazine as one of “50 People Who Will Change the World.” His TEDx talk, How to Buy Happiness, has been viewed nearly 5 million times. He is a frequent contributor to such publications as The Wall Street Journal, The New York Times, and Scientific American, and has made numerous television, radio, and podcast appearances.

In The Ritual Effect, Dr. Norton demonstrates the power of small acts—and how a subtle turning of habits into rituals can add purpose and pleasure to life. Compelling, insightful, and practical, The Ritual Effect reminds us of the intention-filled acts that drive human behavior and create sur­prising satisfaction and enjoyment.

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