Baking it Down with Sugar Cookie Marketing 🍪

107. Baking it Down - Battle of the Business Partners


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The importance of marketing with the customer in mind. 0:00

  • Welcome to the podcast.
  • The average chick-fil-a revenue is 8 million for the standalone.

How to work with business partners. 2:33

  • Three questions to ask when working with partners.
  • The first question, split up tasks.

The four horsemen of a dead relationship. 5:07

  • The foundational thing is having a common goal.
  • The john gottman series.
  • The four horsemen of the dead relationship.
  • The four things to avoid in a business partnership.

What’s underneath the ego is ego. 8:19

  • Respect the delegation and let the other person think freely.
  • The common goal is growth.
  • Heather and Cory split up tasks for retention and acquisition.
  • Heather is the primary point of contact

If you’re in a business partnership and you feel like you are carrying the majority of the load, there’s two things that 13:00

  • Two things that could be going on in a business partnership.
  • Stonewalling is dangerous.
  • Communication patterns need to be coddled.
  • The importance of self-work to improve communication.

What part of this business do you want to be the point of contact for? 16:13

  • How Heather and Corrie work together to get things done.
  • The importance of respect.
  • Passion is key in a community group.
  • Give yourself and your business partner an assignment.

How to deal with conflict in business. 19:53

  • Going back to the roots of the damaged partnership.
  • Be prepared for the business relationship.
  • How to deal with conflict now.
  • The importance of communication.
  • Stress management, space and stress management.
  • The benefits of being a self-employed entrepreneur.

If you see that conflict is introduced because of time together, separate the time apart. 27:05

  • Finding the root cause of conflict.
  • Keeping a list of what is being worked on.
  • The monday morning meeting framework.
  • The importance of having a game plan.

How do you make business decisions if you both like different ideas? 30:36

  • How to make business decisions in Korea.
  • The difference between crunchy and smooth people.
  • The goal of most businesses is to grow efficiently and profitably.
  • Branding with heavy emotion creates weird logos.

If you can go in that the person you’re working with is not you, it’s not you. 33:56

  • Compromise with Heather on landing pages.
  • Learning how to work with different people.
  • Being the lead point of vendee bundy.
  • The monday morning meeting in Korea.
  • The importance of mutual respect in communication.
  • How to deal with bad moods.

...more
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Baking it Down with Sugar Cookie Marketing 🍪By Heather and Corrie Miracle

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