TIQUE Talks: The Business Podcast for Travel Advisors

107. How To Create Notoriety With A Distinctive Brand with Ryan Corrigan


Listen Later

What if the key to standing out was as simple as being true to yourself? Ryan Corrigan of Corrigan Co. Luxury Travel Outfitters joins this episode to discuss how being true to yourself and your branding helps build long-term success. Ryan talks about maintaining cohesion across brand touchpoints, the psychological aspect of pricing and perceived value, and the impact of personalized client experiences and creative gifting. She also dives into the benefits of in-person networking over digital marketing, the evolution of her business model, and how she ensures her brand consistently reflects her values and signature dark, moody aesthetics. If you're looking to refine your brand identity and elevate your client experience, this episode is for you!

 

About Ryan Corrigan:

After spending time growing up as an expat in London & Milan, Ryan attended Purdue University where she graduated in 2010 with BS and AS degrees in Veterinary Technology and pursued a fulfilling career in equine nursing for 10 years. After completing an advanced certificate in Travel & Tourism Industry Essentials from NYU's Tisch School of Hospitality she decided to retire from veterinary medicine and follow a different lifelong passion, that of travel. She now loves designing trips that are immersive, exclusive and totally custom to the client. When she is not planning your trips you can find her enjoying wine, training for triathlon and out on the golf course.

 

corriganluxurytravel.com

instagram.com/corriganluxurytravel

 

 

Today we will cover:

  •  (04:05) Ryan's journey from veterinary medicine to travel
  •  (13:25) Creating a distinctive brand identity
  •  (18:15) Ryan’s gifting strategy; how client gifting builds brand loyalty
  •  (22:40) In-person networking; showing up where your ideal client is
  •  (27:40) Adjusting your business model for success
  •  (34:40) Marketing strategies for attracting ultra-luxury clients
  •  (41:30) Understanding client preferences
  •  (51:00) Strategies for staying consistent in brand identity
  •  

     

    JOIN THE NICHE COMMUNITY

    Enrollment opens on January 6th, 2025!

     

    SEMI CUSTOM BRAND KITS

    Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director!

    _____

     

    FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq
    CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

    ...more
    View all episodesView all episodes
    Download on the App Store

    TIQUE Talks: The Business Podcast for Travel AdvisorsBy Robin Bradley and Jennifer Jacob

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    129 ratings


    More shows like TIQUE Talks: The Business Podcast for Travel Advisors

    View all
    The Chalene Show | Diet, Fitness & Life Balance by Chalene Johnson

    The Chalene Show | Diet, Fitness & Life Balance

    7,264 Listeners

    Travel Agent Chatter | Friday 15 by Host Agency Reviews

    Travel Agent Chatter | Friday 15

    82 Listeners

    TravelPulse Podcast by TravelPulse

    TravelPulse Podcast

    124 Listeners

    The TIN Lounge by Korrine Johnson & Theresa Chu-Bermudez

    The TIN Lounge

    39 Listeners

    Masters in Travel by Whitney Shindelar and Brianna Glenn

    Masters in Travel

    87 Listeners

    The Lounge by Travefy by Travefy

    The Lounge by Travefy

    9 Listeners

    Trade Secrets Podcast by Travel Weekly and TravelAge West

    Trade Secrets Podcast

    32 Listeners

    The Art Of Selling Travel Podcast by Glenda Beagle

    The Art Of Selling Travel Podcast

    28 Listeners

    7 Figure Cruise Business by Korrine Johnson

    7 Figure Cruise Business

    23 Listeners

    The Social Takeoff Podcast with Kelli Hayes Smith by Kelli Hayes Smith

    The Social Takeoff Podcast with Kelli Hayes Smith

    39 Listeners

    Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners by Rita M. Perez

    Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners

    25 Listeners

    Flight Path by Tern by Tern Software Inc

    Flight Path by Tern

    6 Listeners

    The No BS Travel Advisor™️ by Marcie Muensterman

    The No BS Travel Advisor™️

    51 Listeners

    The Travel Business Unpacked by The Travel Business Unpacked

    The Travel Business Unpacked

    8 Listeners