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#107 Jen Rubio (Away) - Our goal has never been to just make luggage ( đŹđ§)
Cet épisode est présenté par Squarespace.
Vous voulez lancer votre marque, votre projet ou votre portfolio ?
Squarespace est lâoutil que jâaurais rĂȘvĂ© dâavoir Ă mes dĂ©buts : templates Ă©lĂ©gants, boutique en ligne intĂ©grĂ©e, paiement sĂ©curisĂ©, gestion des stocks, emailing, optimisation SEO⊠tout en un, sans dĂ©veloppeur et sans prise de tĂȘte.
Essayez 14 jours. -10 % avec le code BOLD â squarespace.com/BOLD
đ§ Abonnez vous Ă ma Newsletter
⥠Newsletter TheBoldWay
___________________________________
This week, we are meeting with Jennifer Rubio, co-founder of Away, the New York-based travel brand she started less than 3 years ago, which is now valued at more than a billion dollars. Enjoy our conversation!
TIMESTAMPS: Â Â
00:47 - Jen introduces herself and talks about her background, from law studies to social media consulting and her social media roles at Warby Parker and AllSaints. Â
12:00 - How did Jen feel after her careers at AllSaints and the juice company failed? Why do people need to lose somebody or something important to change? Â
17:00 - Why and how did Jen decide to start Away? Did she want to create something that big? Â
23:00 - How do you prepare yourself to get ready for such significant growth? Â
25:00 - How did Jen set up her goals? Â
27:00 - The Brand and The storytelling: how does content fit into Away's strategy? Â
31:00 - What was the aha moment that made Jen realize she needed to create more than a luggage brand? Â
34:00 - What other brands inspire them? Her ambition to be the Nike for travel. Â
39:00 - How should a brand talk about sustainability? Peace Direct NGO. Â
42:30 - Is there something she would do differently? What do her days look like? Who would she like to listen to on this podcast? Â
KEY LEARNINGS:
REFERENCES:
Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et rĂ©alisĂ© par Adrien Garcia.  Â
Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.
View all episodes
By Adrien Garcia
5
3939 ratings
Cet épisode est présenté par Squarespace.
Vous voulez lancer votre marque, votre projet ou votre portfolio ?
Squarespace est lâoutil que jâaurais rĂȘvĂ© dâavoir Ă mes dĂ©buts : templates Ă©lĂ©gants, boutique en ligne intĂ©grĂ©e, paiement sĂ©curisĂ©, gestion des stocks, emailing, optimisation SEO⊠tout en un, sans dĂ©veloppeur et sans prise de tĂȘte.
Essayez 14 jours. -10 % avec le code BOLD â squarespace.com/BOLD
đ§ Abonnez vous Ă ma Newsletter
⥠Newsletter TheBoldWay
___________________________________
This week, we are meeting with Jennifer Rubio, co-founder of Away, the New York-based travel brand she started less than 3 years ago, which is now valued at more than a billion dollars. Enjoy our conversation!
TIMESTAMPS: Â Â
00:47 - Jen introduces herself and talks about her background, from law studies to social media consulting and her social media roles at Warby Parker and AllSaints. Â
12:00 - How did Jen feel after her careers at AllSaints and the juice company failed? Why do people need to lose somebody or something important to change? Â
17:00 - Why and how did Jen decide to start Away? Did she want to create something that big? Â
23:00 - How do you prepare yourself to get ready for such significant growth? Â
25:00 - How did Jen set up her goals? Â
27:00 - The Brand and The storytelling: how does content fit into Away's strategy? Â
31:00 - What was the aha moment that made Jen realize she needed to create more than a luggage brand? Â
34:00 - What other brands inspire them? Her ambition to be the Nike for travel. Â
39:00 - How should a brand talk about sustainability? Peace Direct NGO. Â
42:30 - Is there something she would do differently? What do her days look like? Who would she like to listen to on this podcast? Â
KEY LEARNINGS:
REFERENCES:
Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et rĂ©alisĂ© par Adrien Garcia.  Â
Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.
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