That Amazon Ads Podcast

#107 - Why Placement ACoS Doesn't Matter on Amazon PPC


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Why Placement ACoS Doesn't Matter on Amazon PPC?

This week, Stephen and Andrew reveal the truth about placement ACoS and why optimizing for it can cost you money on Amazon PPC.

If you're still chasing low placement ACoS, you're missing the real secret, why placement ACoS doesn't matter on Amazon PPC.

We break down why keyword bids, not placement adjustments, truly control your cost and performance.

Learn how relying on historical ACoS numbers leads to inefficient spending and what data actually matters for effective Amazon PPC optimization.

Discover why revenue per click (RPC) and conversion rate differences are the hidden levers you should be watching.

Stop making the mistake of optimizing for outdated ACoS targets.

Get the clarity you need to supercharge your Amazon PPC and understand the real mechanics behind every click.

Like, Subscribe and let's Transform your campaigns!


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That Amazon Ads PodcastBy Stephen Noch and Andrew Bailiff

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