Amazon PPC Stats: Prime Day 2025 vs 2024 shocked us, and the numbers don't lie.

Discover the real winners, losers, and jaw-dropping ACoS swings that Amazon's press release skipped!

We unpack Amazon PPC Stats: Prime Day 2025 vs 2024 with raw data from 80 "apples-to-apples" accounts plus 659 extra profiles, revealing why Day 1 still rules and how a four-day sale diluted urgency.

See how bids, CPCs, and conversion rates shifted hour by hour, why Friday's low spend actually delivered elite Conversion Rates, and what our AdLabs dayparting playbook did to protect profit.

Tariffs, inflation, stockouts—nothing is off-limits.

Stick around for actionable bid-timing tips before October Prime Day hits.

Drop your own Prime Day stats in the comments and let's geek out together!

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