Acupuncture Marketing School

109 | Mastering Patient Loyalty in Your Acupuncture Practice with Ildi Arlette


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Did you know that your repeat patients make up the majority of the revenue inyour acupuncture practice? If you’re spending most of your energy chasing new patients, you might be missing the easiest way to grow your practice. 

In this episode, I sit down with Ildi Arlette, founder of Results Continuum, who has spent over 24 years helping clinics across North America master the art of patient retention. We explore why 80% of your business focus should be on keeping current patients, the referral strategies that actually work today, and how to re-engage patients who’ve been absent for months or even years.

We also dive into simple, cost-effective ways to make your patients feel valued so they keep choosing you, even when life gets busy and competition is fierce.

What you'll learn:

  • Why focusing on your existing acupuncture patients is more profitable than chasing new ones.
  • How to create irresistible offers and events without exhausting yourself.
  • The retention strategies that secure long-term loyalty (and revenue).

Find it quickly:

  • 00:34 - Acupuncture Patient Retention Strategies
  • 05:44 - Clinic Transformations Program Overview
  • 12:51 - Holiday Events and Promotions
  • 27:01 - Understanding the Power of Event Energy
  • 27:51 - Managing Extra Income from Gift Cards
  • 29:10 - Acupuncture Patient Retention Strategies
  • 30:29 - The Importance of Patient Appreciation Offers
  • 31:31 - The Role of Discounts and Offers
  • 34:34 - Navigating Patient Cancellations and Retention
  • 40:43 - Effective Use of Social Media in Marketing
  • 44:38 - Strategic Event Planning for Clinics

Mentioned in this episode:

  • Jane - Use code ACUSCHOOL1MO for 1 Free Month 
  • Snack Size Marketing Club

Connect with Ildi:

  • resultscontinuum.com
  • instagram.com/ildi_arlette
  • Text Ildi: 403-312-7510

This episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.


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Acupuncture Marketing SchoolBy Michelle Grasek, MS, L.Ac.

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