If you’re still running ads like it’s 2023, you might as well be invisible. The rules have changed—again. The way consumers buy, how they build trust, and what they expect from your content has shifted massively in 2025.

In this episode, we’re breaking down exactly why your lead flow has stalled—and what the most profitable studios are doing differently to generate 2-3 leads a day, not a month.

Here’s what we’re covering:

-Why Canva graphics and stock photos are killing your lead flow

-The new rules of trust: What the 7-11-4 principle means for your ads

-Why generic offers (like “5 classes for $55”) are dead—and what to do instead

-The only type of content converting on Meta and TikTok in 2025

-The real reason you’re still stuck at $40/day ad spend (and how to scale)

-The new path to purchase: Why organic and paid work together

-Three content pillars your studio’s feed must include in 2025

-The marketing strategy that made one studio $3.5K in 14 days from $600 spend

… and a whole lot more

Chapters:

⏳ [00:00] The Brutal Truth: You’re Invisible Without This Type of Content

⏳ [01:30] Why Studios Are Still Stuck Getting 2 Leads a Week

⏳ [03:00] The $237B Industry Surge—and Why You’re Still Not Growing

⏳ [06:30] What Makes Ads Flop in 2025 (And What Actually Works)

⏳ [10:00] The $55 Offer That Failed—and the $149 Offer That Crushed

⏳ [12:00] Building Trust with Raw, Organic Content

⏳ [14:00] From Stock Images to Storytelling: The Content Shift You Need

⏳ [16:30] Gen Z, Millennials, Gen X: How Each Group Buys Differently

⏳ [21:30] Why Most Studios Should Be Spending $150+/Day (Not $40)

⏳ [26:00] The Online vs Offline Myth—and Why It’s One Funnel

⏳ [29:30] Meta Trends: UGC Beats Polished Every Time

⏳ [33:00] What Big Brands Like Marc Jacobs Get Right (And You Can Too)

⏳ [35:00] How to Build a Binge-Worthy Feed That Converts

⏳ [37:00] Free Ad Audits: How to Get One (And What We’ll Show You)

⏳ [38:30] Final Word: Content = Visibility = Viability

Hope you enjoy!

Want free resources?

DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered

WANT MORE:

To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan

Connect with us:

Geronimo: https://www.instagram.com/thegeronimoacademy

Doza: https://www.instagram.com/hey.doza