What separates the best from the rest? Why do some studio owners struggle while others dominate?

In this episode, we sit down with Ian, owner of the #1 global F45 studio, to break down the exact mindset, strategies, and systems that keep him at the top. Spoiler: It’s not luck. It’s relentless execution.

Here’s what we’re covering:

• Why your studio isn’t just a gym—it’s your members’ ‘third space’

• The real reason Ian’s studio has a world-class 2% churn rate

• How to build a team that wants to perform at the highest level

• Why most studio owners are stuck in survival mode—and how to break out

• How Ian scaled to 570+ active members (without relying on cheap trials)

• The biggest mistake owners make when hiring—and how to fix it

• What ‘relentless’ really means—and how to apply it in your business

• … and a whole lot more

Chapters:

⏳ [00:00] What Separates the Best from the Rest?

⏳ [05:45] Scaling to the #1 Global F45 Studio—How Ian Did It

⏳ [12:30] The Secret to 2% Churn: Creating a ‘Third Space’ for Members

⏳ [18:15] Building a High-Performance Team: Hiring, Culture & Leadership

⏳ [26:40] Why Most Studio Owners Stay Stuck (And How to Break Free)

⏳ [34:20] The Marketing Strategy That’s Driving Consistent Growth

⏳ [42:00] The #1 Operational Shift That Took Ian’s Business to the Next Level

⏳ [50:10] Elevate, Then Relentless—How to Keep Pushing Forward

⏳ [58:20] Your Next Move: Applying These Lessons to Your Studio

Hope you enjoy!

Want free resources?

DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non negotiables’.

https://www.youtube.com/@GeronimoUnfiltered

WANT MORE:

To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan

Connect with us:

Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA==

Doza: https://www.instagram.com/hey.doza

If I opened your calendar right now, would it scream successful CEO—or just another overwhelmed studio owner?

Because here’s the truth: Your calendar doesn’t lie. It tells me exactly what your priorities are, what level you’re operating at, and whether you’re focused on growth or just busywork.

In this episode, we’re breaking down exactly how to run your week like a successful CEO, no matter what stage of business you’re at.

Here’s what we’re covering:

⏳ [00:00] The Hard Truth: You’ll Never Earn More Than You Think You’re Worth

⏳ [06:30] Your Calendar Doesn’t Lie—Are You Running a Business or Just Busy?

⏳ [13:00] The 3 Levels of Studio Growth (And How to Escape Level 1 Fast)

⏳ [20:15] Stuck in the Grind? How to Start Delegating Like a CEO

⏳ [27:45] The First 3 Hires You Need to Make (And the Order to Do It In)

⏳ [35:00] The ‘Once and Done’ Rule That Will Free Up Hours in Your Week

⏳ [42:10] How to Build a Team That Runs Your Studio Without You

⏳ [50:00] Scaling Past $1M: The CEO Mindset Shift You Need to Make

⏳ [58:30] Your Next Steps: How to Restructure Your Week for Growth

Check us out on YouTube: https://www.youtube.com/@GeronimoUnfilteredOfficial

Want free resources?

DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non negotiables’.

Want to dive deeper?

To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan

Connect with us:

Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA==

Doza: https://www.instagram.com/hey.doza

If your fitness studio is still running the same way it did last year, you’re already behind.

The industry is evolving fast, and the top studio owners are adapting just as quickly.

In this episode, we’re breaking down exactly what’s in and what’s out for 2025, so you can stop spinning your wheels and start scaling a million-dollar studio that doesn’t burn you out.

Here’s what we’re covering:

- The mindset shift that’s making 92% of our academy members more profitable than ever

- The marketing strategy that’s driving leads for $0 (and how you can do it too)

- Why most studio owners are still underpricing their services—and how to fix it

- The simple system that will finally get you out of the day-to-day grind

- What you need to stop doing in 2025 if you want to build a studio that works without you

Chapters:

⏳ [00:00] The Brutal Truth About Why Most Studios Struggle

⏳ [06:30] The Game-Changing Strategy Driving More Sales for $0

⏳ [13:00] How to Finally Escape the ‘Doing Everything Yourself’ Trap

⏳ [20:15] The Pricing Mistake That’s Costing You Thousands

⏳ [27:45] The 5-Minute Daily Habit That Will Transform Your Business

⏳ [35:00] Why Personal Branding Is Your Secret Weapon in 2025

⏳ [42:10] The ‘Deep Work’ Method That Will 10X Your Growth

⏳ [50:00] The 5 Biggest Studio Owner Mistakes That Need to Die

⏳ [58:30] Your 6-Month Growth Plan: What to Do Next

Hope you enjoy!

Want free resources?

DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non negotiables’.

Check us out on YouTube: https://www.youtube.com/@GeronimoUnfilteredOfficial

WANT MORE:

To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan

Connect with us:

Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA==

Doza: https://www.instagram.com/hey.doza/?hl=en

Are you still the one opening the doors at 5 AM, answering texts about broken equipment, and juggling a million tasks that shouldn’t even be on your plate? 

If your business falls apart the second you step away, we need to talk. 

In this episode, I’m sharing exactly how to stop being the bottleneck, build a team that actually performs, and finally take control of your time in 2025.

Here’s what we’re covering:

… and a whole lot more 

Did you miss part 1? Listen to ‘The Winning Habits That Will Break Your Studio Out of Survival Mode in 2025’ on Spotify or Apple.

If you’re looking for more info on how to have 1:1s with your team, queue up ‘The 1:1 Formula You Need to Increase Productivity’ next on Spotify or Apple. 

Want free resources?

DM over over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non negotiables’.

Prefer watching to listening? Check out the video version of the podcast here.

WANT MORE:

Are your leads drying up?

Is your sales process a mess?

Are you just guessing at your numbers?

Then this episode is your wake up call.

In this episode, I’m breaking down the exact daily, weekly, and monthly habits top studios are using to grow their leads, improve sales, and actually understand their business. 

These are the non-negotiables that will get you out of survival mode and set you up for a winning year.

Here’s what we’re covering:

… and a whole lot more 

Want free resources?

DM me over at @hey.doza with ‘winning’ to grab the checklist for this episode.

Or ‘script’ and I’ll send you our sales script.

Prefer watching to listening? Check out the video version of the podcast here.

WANT MORE:

Do you feel like your costs are creeping up but you don’t know where to start cutting?

Or you feel like you’re working crazy hours but STILL never seeing the money hit your bank account?

Then this one is for you.

Today I’m sitting down with Benny, Geronimo’s COO to talk about what it looks like to have a PROFITABLE business.

The conversation we're having today is something usually only people within the academy have access to but after Benny found $100k after auditing just a couple of our studios we knew we had to bring it to the pod.

We’re talking about how much you should be spending on wages each month, when is the right time to hire additional staff, and the immediate actions you can take if your expenses are too high.

Tune in to find out: 

… and a whole lot more 

Prefer watching to listening? Check out the video version of the podcast here.

WANT MORE:

What if the secret to tripling your revenue wasn’t about working harder… but working smarter?

I’ve been talking a lot about consistency on the pod lately, and here’s the truth: you don’t need a million shiny strategies or the fanciest gear to level up your studio.

The most successful gym owners aren’t unicorns with secret superpowers. They’re just laser focused on nailing the basics and doing it consistently.

Kye, AKA Big Bro, and owner of G3 Narellan is living proof. 

His journey shows that success isn’t some smooth, uphill climb. It’s about grinding through the tough spots, fixing what’s broken, and staying committed to the process.

In this episode, Kye breaks down his blueprint for growth, and trust me, it’s gold.

You’ll hear: 

… and a whole lot more 

Want to connect with Kye? Head over to IG @g3_fitness_narellan or visit www.g3fitness.com.au/narellan

Prefer watching to listening? Check out the video version of the podcast here.

WANT MORE:

Are you running your business, or is your business running you?

Every year, I meet studio owners hitting impressive targets but still feeling stuck, overwhelmed, and even burned out. Why? Because they’re chasing goals without setting the terms of how they want to live.

Every other podcast is releasing New Years goal setting episodes right now, but I’m not going to do that.

Instead, I’m teaching you how to build a business, and life… exactly how you want it.

Remember – everything is either by default or by design.

2025 is the year that you’re doing everything on your own terms.

We’re covering:

… and a whole lot more 

If you want to find out how to turn your vision into a reality - DM me ‘achievement’ at @hey.doza.

Prefer watching to listening? Check out the video version of the podcast here.

WANT MORE:

We have had some incredible conversations on the podcast this year and have some amazing guests and topics coming up for 2025. 

Today I’m summarising ALL of the lessons and learnings I’ve had from interviewing some of Australia’s best athletes, studio owners and business owners into 12 lessons that you can reflect on.

Doing this will set you up for our goal setting episode next week and make sure that you NAIL 2025. 

Tune in to hear: 

… and a whole lot more 

Prefer watching to listening? Check out the video version of the podcast here.

And if you want your copy of the boat framework head over to @hey.doza and message me BOAT 

Queue these episodes up next:

Rohan’s Episodes:

How to Establish Yourself as a LEADER with Rohan Dredge: Spotify or Apple

How to be a leader people actually want to follow, with Rohan Dredge: Spotify or Apple

Ash’s Episodes:

3 Ways You’re Losing Money Every Single Session (Even if Your Classes Are Full): Spotify or Apple

The Only Thing Standing in the Way of You and a Multi-Million Dollar Studio IS You: Spotify or Apple

Cappo’s episode:

850 Members & 2.3% Churn Rate: Tribe's Owner Reveals His Game-Changing Strategies in Spotify or Apple

Our interview with the 5th fittest man in Australia:

What does it take to be Australia's Fittest Man?: Spotify or Apple

WANT MORE:

Are you grinding out 14 hour days and are still wondering why the numbers aren’t stacking up?

Burnt out, fed up, and frustrated because you can’t figure out what’s actually broken?

Then this episode is for you.

Today, Soph and I are sitting down to talk about the three non-negotiables that every successful studio needs to implement if they want to see GROWTH in their businesses.

You don’t have to want to be a millionaire, but if you want to change lives you need to make these changes.

These insights are coming STRAIGHT from the trends we’re seeing in Geronimo, and we have proof that they work (shout out to Matt). 

You’ll hear: 

… and a whole lot more 

Download Separation Sunday here.

Book a FREE 15 min chat with us so we can take a look at what's not working for you here.

Want to work with Geronimo? Send me a message on IG @hey.doza

Prefer watching to listening? Check out the video version of the podcast here.

WANT MORE: