Download the Episode 4 workbook → https://bit.ly/p-finance-in-february-workbook

This episode is part of our 4-part Finance February series.

Watch the full series here → https://youtube.com/playlist?list=PLKi-7Pfz-69k5RqQyH-xU6EUe9Vk1_6LS&si=rzltOTe_pRerUshH

This is the episode where the money finally means something.

You’ve built awareness (Episode 1).

You’ve created rhythm (Episode 2).

You’ve learned how to make decisions and get paid properly (Episode 3).

Now comes the real question:

What do you actually do with the money?

Because profit without intention just turns into:

– Dumb spending

– Panic tax decisions

– Or a bigger business that still owns you.

This episode is about turning profit into freedom, wealth, and optionality — not more stress.In this episode, you’ll learn:

1) The order of operations for money (most owners get this backwards)

Profit isn’t for random spending.

There’s a sequence:

– Pay yourself properly

– Allocate for tax on purpose

– Decide how much stays in the business

– Decide how much gets extracted

– Then invest deliberately

Miss the order and you’ll always feel broke, even when the numbers look good.

2) Why “reinvest everything” keeps owners stuck

Reinvestment without rules is just unpaid labour in disguise.

You’ll learn how to reinvest with intention, so the business grows and your life improves.

3) The difference between business wealth and personal wealth

A valuable business is not the same as personal security.

We break down how to:

– Build cash buffers

– Separate business risk from life money

– Avoid having your entire net worth trapped inside your gym

4) Smarter tax decisions (not dodgy write-offs)

Buying stuff to “save tax” is one of the most expensive mistakes owners make.

You’ll learn how to:

– Plan tax early

– Use profit allocation instead of panic spending

– Make decisions your future self won’t regret

5) Designing a business that serves your life

This is where finance becomes personal.

What’s the point of profit if:

– You’re still stressed

– You still can’t switch off

– You still feel guilty spending money?

This episode ties the numbers back to why you started.

Homework:

Your homework for Episode 4 is to decide what your profit is for.

Download the workbook here → https://bit.ly/p-finance-in-february-workbook

Then choose ONE:

Set a profit allocation rule

Decide how much stays in the business vs comes out

Create a tax buffer (on purpose, not in panic)

Decide what “enough” actually looks like for your life

Map how profit turns into freedom over the next 12–36 months

Write it down.

Put it in the calendar.

Stop winging it.

What’s next?

That wraps Finance February.

If this series changed how you think about money, decisions, or your role as an owner, go back and rewatch it as a system, not four random episodes.

Connect with us:

My website: ⁠https://thegeronimoacademy.com ⁠

IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠

IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠

LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

Want to SCALE your business and generate more LEADS?

Go Here: https://bit.ly/4kZSlya

Want to LEARN proven systems to grow your business without burnout?

Go here: https://bit.ly/44XoX5w

Chapters

00:00 – Episode 4: what the money is actually for

01:10 – The order of operations for profit

04:30 – Why reinvesting everything keeps you stuck

08:20 – Business wealth vs personal wealth

12:45 – Tax planning without dumb spending

18:10 – Designing a business that serves your life

24:30 – Profit, freedom, and optionality

31:00 – Homework: decide what your profit is for

34:00 – Finance February wrap-up

Download the Episode 3 workbook → https://bit.ly/p-finance-in-february-workbook

This episode is part of our 4-part Finance February series and in episode #3 we stop looking at numbers … and start using them.

You’ve got awareness (Episode 1).

You’ve got rhythm (Episode 2).

Now it’s: what decisions are you making off the back of it?

Because the goal isn’t “be good at finance”… it’s get paid properly and make calls like hiring/spending based on rules - not emotions.

In this episode, you’ll learn:

1) Owner pay vs profit (and why most owners stay broke).

Owner pay = the salary you’d have to pay someone to replace you (fair market wage)

Profit = what’s left after the business runs properly (and then becomes dividends / drawings / extras)

Most owners think they’re profitable… because they’re paying themselves $0 (that’s not profit, that’s unpaid wages)

2) The “Abducted You” test for owner salary.

If you got abducted tomorrow … what would you list your job ad for?

That’s your “owner salary” number?

3) Decision rules for hiring (and the 40% labour trigger).

Hiring isn’t a feelings decision; it’s a ratio decision. You get “permission to hire” when you’re around the labour % you’re targeting (the example used: ~40%) BUT only if you’re hiring to grow revenue, not to “buy time” and watch Netflix. Labour % moves like stairs: hire → % goes up → revenue growth brings it back down → repeat

4) Stop spending based on vibes (use guardrails, not handcuffs)

Forecasting + ratios are guardrails so you don’t go broke. They’re not handcuffs that stop you going big. You can break the rules - but only deliberately with a plan to bring ratios back

5) The true cost of a staff member (it’s not the salary)

A “$100k staff member” is not $100k. Add in things like:Super, Leave coverage, Workers comp, Payroll tax (if you’re over threshold)…and you’re closer to $130k+ in real cost. If you don’t model this properly, you’ll hire early and wonder where your profit went.

6) Smarter team design (local vs offshore + base + variable)

Don’t pay Aussie rates for tasks that don’t require Aussie expertise

Split roles: high-value work stays local, repeatable/admin gets systemised/offshored

Base + variable pay models can reduce risk and align performance.

Pick one of these and decide it using the numbers (not vibes):

Set your owner salary (fair market wage)

Separate owner pay vs profit

Decide a dividend rule (how profit gets extracted)

Create a hiring rule (based on ratios, not emotions)

Create a spending rule (business case + cash impact)

Redesign your workforce mix (what must be local vs can be offshored)

Make one decision. Put it in writing. Put it in the calendar.

Want the Sidekicks? (AI-powered assistants + offshore support)

DM Doza on Instagram @hey.doza with the word: SIDEKICKS

What’s next?

Episode 4 is the payoff: what to do with the money (life, wealth, long-term strategy, without doing dumb tax “business write-off” stuff).

Connect with us:

My website: ⁠https://thegeronimoacademy.com ⁠

IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠

IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠

LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

Chapters

00:00 – Episode 3: Decisions + getting paid

00:30 – Owner pay vs profit (why they’re different)

02:05 – The “abducted you” test (owner salary)

03:30 – The danger of “profit” when you pay yourself $0

05:55 – Fixing it when you can’t afford your salary (sales vs overhiring)

08:00 – Profit vs dividends

12:00 – Decision rules: when to hire vs wait

13:15 – The “labour % staircase” explained

15:35 – Vibe spending vs deliberate spending

19:20 – True cost of a staff member (it’s not the salary)

Download the Episode 2 workbook → https://bit.ly/p-finance-in-february-workbook

ALL FINANCE FEBRUARY Episodes

Episode #1 https://www.youtube.com/watch?v=xN9z9uNnfes&t=720s

For studio owners, this episode shows you when to look at your numbers - so you stop getting end-of-month money surprises.

If your finances feel like emotional whiplash (good week… then BAM, BAS/ATO/that random bill), this episode gives you a simple rhythm you can literally book into your calendar.

Most studio owners don’t need “more finance knowledge”… they need a cadence. Because the goal isn’t to become an accountant - it’s to go from surprises → systems.

This is Episode 2 of our 4-part Finance February series on the Geronimo Unfiltered podcast.Episode 1 was awareness (what numbers matter).

Episode 2 is rhythm + planning (how often to look, what to review, and how to stay deliberate instead of reactive).

In this episode, you’ll learn how to:

• Build a simple financial rhythm across annual, quarterly, monthly, and weekly

• Create an annual budget using last year’s trends + ratios

• Use a reverse forecast (start with the profit you want, then work backwards)

• Understand the difference between budgeting vs forecasting (hint: it’s about cash)

• Set up a basic cash flow forecast (weekly view, 13 weeks ahead)

• Run Finance Fridays so you’re managing numbers — not vibes

• Use monthly numbers to make decisions: budget vs actual → course-correct

• Stop managing the business by checking the bank account and “hoping”

Homework (this is the big one)

Your homework from this episode is to book the sessions into your calendar - because if it’s not booked, it’s not real. It helps you with forecasting in your business.

Want us to do this LIVE?

DM Doza on Instagram (@hey.doza) with the words: FORECAST LIVE … and if there’s enough interest, we’ll run a live session where we build this together.

What’s next?

This episode was all about containers, cadences, and getting it in the calendar.

In Episode 3, we’re going into decision-making — now that your rhythm is set, what decisions do you make … and how do you get paid properly.

Remember to Like, subscribe, and comment with your biggest takeaway — we read them all.

Connect with us

My website: ⁠https://thegeronimoacademy.com ⁠

IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠

IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠

LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

Chapters

00:00 – Episode 2 (Finance February): Rhythm + planning

00:22 – From surprises to systems

00:40 – The four cadences: annual / quarterly / monthly / weekly

01:03 – The goal: stop reacting emotionally, operate deliberately

01:22 – The real homework: book it in the calendar

01:46 – Annual planning = budgets + strategy

03:05 – Trends + ratios → plan the next 12 months

05:31 – Reverse forecasting (start with the profit you want)

07:24 – The point of profit: wealth + lifestyle + generational impact

10:41 – Cash flow forecast: why it matters

14:07 – Building a simple cash flow forecast (weekly view)

20:34 – Why this stops “bank balance decisions”

23:04 – Weekly weigh-in (Finance Fridays): what to track

26:10 – First 4 weeks are hardest — then it’s a 15-minute habit

28:11 – Monthly: budget vs actual + benchmarks

30:40 – Monthly overhead deep dive (subscription fat)

33:39 – Quarterly: priorities, focus, reduce shiny object chaos

39:05 – Budgeting vs forecasting (the difference is cash)

39:43 – Final homework recap: book the sessions

Download your workbook here → https://bit.ly/p-finance-in-february-workbook

For studio owners, this episode breaks down the only financial numbers that actually matter to run a profitable business.

If your Profit & Loss stresses you out or you avoid your numbers altogether, this episode will change how you think about money in your business.

→ Want to scale your studio and generate more leads? https://bit.ly/4kZSlya

→ Want proven systems to grow without burnout? https://bit.ly/44XoX5w

Most studio owners aren’t bad with money - they’re just looking at the wrong numbers.

If opening your Profit & Loss statement makes you feel confused, overwhelmed, or like you “should probably talk to your accountant one day”… this episode is for you.

This is Episode 1 of our 4-part Finance February series on the Geronimo Unfiltered podcast. Across this series, we’re breaking down financial literacy for studio owners in plain English - no spreadsheets, no shame and no accounting degree required.

In this episode, we lay the foundation. If you don’t understand this part, everything else feels harder than it needs to be.By the end of this episode, you’ll be able to:

• Stop saying “I’m bad with numbers” and start saying “I just didn’t know what to look at”

• Understand the difference between revenue, profit and cash (and why revenue is vanity)

• Read a Profit & Loss statement without panic

• Identify the only numbers that actually matter in a studio business

• Know what a financially healthy studio actually looks like

• Understand simple ratio benchmarks for labour, rent, overheads and profit

• Spot the two biggest profit killers for studio owners: overspending on

If you want this episode to actually change your business, don’t skip this part.

After listening ... here's your homework:

1) Ask your accountant for your last 12 months of Profit & Loss (or log into your accounting software and find it yourself)

2) Calculate your current ratios:

- Labour as a percentage of revenue

- Rent as a percentage of revenue

- Total overheads

- Operating profit

3) Compare your numbers to the benchmarks discussed in this episode

4) Bonus power move: ask your accountant to clean up your chart of accounts so your P&L is easy to understand at a glance.

This episode kicks off Finance February.

In Episode 2, we’ll map out budgeting and forecasting - without overwhelm.

Don’t forget to like, subscribe, and comment below with your biggest takeaway.

We read them all.

Connect with us:

My website: ⁠https://thegeronimoacademy.com ⁠

IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠

IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠

LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

Chapters:

00:00 – Welcome to Finance February

01:45 – Why studio owners avoid their numbers

04:55 – “I’m bad with numbers” (and why that’s not true)

07:10 – Revenue vs profit vs cash

11:30 – Breaking down a P&L in plain English

14:20 – What counts as direct labour

18:45 – Labour cost benchmarks (and common mistakes)

23:10 – Rent benchmarks and lease red flags

27:05 – Overheads: what matters and what doesn’t

31:45 – What healthy profit actually looks like

35:20 – The two biggest profit killers

38:50 – Homework & what’s coming next

Let me know if I should host a live workshop with Pete to build your ads

1. Find me on instagram @Hey.Doza - ⁠https://www.instagram.com/hey.doza⁠

2. Send me the message PETE, and I’ll add you to the waitlist

If ads feel expensive, unpredictable, or stressful… it’s probably not the platform.

In this episode, Doza sits down with Pete (our ads guy) to break down why most studio owners waste money on ads - and how the right system turns paid traffic into consistent members instead of random spikes and burnout.

This isn’t theory.

You’ll hear exactly how our ads system is built, why most studios fail after week two, and what actually makes ads work long-term - even in competitive local markets.

If you’ve tried ads before, turned them off, or felt like they “just don’t work for your studio,” this episode will show you where things usually break - and how to fix them properly.

Here’s what we’re covering:

• Why most studio ads fail after the first 7-14 days

• The biggest mistake owners make before they even launch ads

• Why ads don’t fix broken systems - they expose them

• The difference between leads, members, and actual growth

• How our ads system creates consistency instead of chaos

• What studios should have in place before spending a dollar on ads

• Why “set and forget” ads quietly drain cash

• The role speed, follow-up, and standards play in ad performance

• How to judge ads properly (and what metrics actually matter)

• Why most owners panic and turn ads off too early

• The real job of ads inside a studio growth plan

• How to stop guessing and start running ads with control

• What predictable member growth from ads actually looks like in practice

• Why ads feel stressful when there’s no system behind them

• How to scale ads without burning yourself out or your team

If you want ads to bring in consistent members - not headaches - this episode is for you.

Don’t forget to like, subscribe, and comment below with your biggest takeaway.

We read them all.

Connect with us:

My website: ⁠https://thegeronimoacademy.com ⁠

IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠

IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠

LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya

Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w

——

Chapters:

⏳ [00:00] Intro – Why Ads Feel Harder Than They Should

⏳ [00:02:05] Meet Pete: Our Ads Guy & Why Most Studios Get Ads Wrong

⏳ [00:05:10] The Truth About Ads: They Don’t Fix Broken Systems

⏳ [00:08:20] Why Most Studio Ads Die After 7–14 Days

⏳ [00:11:30] Leads vs Members: The Mistake That Skews Every Result

⏳ [00:14:45] What Ads Are Actually Meant to Do in a Studio Business

⏳ [00:18:10] Inside Our Ads System: How Consistency Is Created

⏳ [00:22:40] Why “Set and Forget” Ads Quietly Burn Cash

⏳ [00:26:15] Speed to Lead, Follow-Up & Why Ads Expose Weaknesses

⏳ [00:30:20] The Metrics That Matter (And What to Ignore)

⏳ [00:34:10] Why Most Owners Panic and Turn Ads Off Too Early

⏳ [00:37:55] What Predictable Member Growth from Ads Really Looks Like

⏳ [00:41:30] Scaling Ads Without Burning Out Your Team

⏳ [00:45:10] When Ads Feel Stressful, This Is Usually Why

⏳ [00:48:30] Final Reality Check: Ads Work When the System Does

Want the exact sales script used in this episode?

Comment SCRIPT on the pinned post at 👉 @hey.doza on Instagram

If sales feel harder than they should… it’s probably not the market.

In this episode, Doza and Sophie break down why most studio owners are unknowingly killing their own sales - and how something as simple as not picking up the phone is costing them thousands in lost revenue every single month.

This isn’t theory.

You’ll hear a live mystery shop inside the episode, real conversion stats from hundreds of studios, and the exact standards required to win during the most important sales season of the year.

If you own a studio and leads are coming in but sales aren’t sticking, this episode will show you exactly where things are breaking - and how to fix them fast.

Here’s what we’re covering:

• Why 55% of studio owners don’t answer the phone (and why it’s killing revenue)

• The 3 biggest ways owners sabotage sales: timing, avoidance, and ignoring the script

• Why sales is the lifeblood of every business - whether you like it or not

• The harsh truth: if you don’t sell, you can’t help anyone

• Why spring is “go time” - and how missing it can ruin your entire year

• A live mystery shop sales call (unscripted and unfiltered)

• What a good sales call actually sounds like in real life

• How to establish trust, create urgency, and close without being pushy

• Why most sales anxiety comes from not following a system

• The difference between being “busy” and being effective

• The Sale-A-Day standard - and why it solves most business problems

• How to generate 100+ net members in 90 days without burnout

• The real competitive advantage: speed, standards, and execution

• Why free trials and weak offers quietly destroy conversion rates

• The mindset shift required to stop avoiding sales and start leading properly

If your phone is ringing and you’re not answering it - this episode is for you.

Don’t forget to like, subscribe, and drop your biggest takeaway in the comments - we read every one.

Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya](https://bit.ly/4kZSlya

Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w](https://bit.ly/44XoX5w

Connect with us:

Website: ⁠https://thegeronimoacademy.com ⁠

IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠

IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠

LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

⸻

Chapters:

⏳ [00:00] Intro - Why Most Owners Are Killing Their Own Sales

⏳ [00:02:10] The Real Problem: Not Picking Up the Phone

⏳ [00:05:30] The Shocking Mystery Shop Stats (55% Don’t Answer)

⏳ [00:08:40] Why Sales Isn’t “Sleazy” - It’s Responsibility

⏳ [00:12:30] Seasonal Reality: Why Spring Is Make-or-Break

⏳ [00:16:00] LIVE Mystery Shop Sales Call (Unfiltered)

⏳ [00:23:30] Breaking Down the Call: What Worked & What Didn’t

⏳ [00:28:10] Following the Script vs “Winging It”

⏳ [00:32:45] Sales Anxiety: Where It Really Comes From

⏳ [00:36:30] Speed to Lead & Calling at the Right Times

⏳ [00:40:50] The Sale-A-Day Standard Explained

⏳ [00:44:40] How 100 Net Members in 90 Days Is Actually Possible

⏳ [00:48:30] Why Most Studios Lose Money Even When Leads Are Flowing

⏳ [00:52:10] The Real Competitive Advantage (It’s Not Community)

⏳ [00:56:00] Final Reality Check: Pick Up the Phone or Stay Stuck

Grab our Million Dollar Standards checklist that Chelsea uses here: https://bit.ly/p-million-dollar-standard-checklist

If you think meaningful growth requires a big city, a big budget, or perfect timing - this episode will make you rethink what’s actually possible.

In this episode, Doza sits down with Chelsea… a 23-year-old Pilates studio owner in regional South Australia - who grew her studio from 79 to 250 paying members in just 3 months.

No ads.

No gimmicks.

No shortcuts.

Just the right offer, a clearly defined avatar, consistent content, and a Sell-By-Chat system - paired with a decision most owners avoid: to stop dabbling and go all in.

This is a raw breakdown of what actually changed, what Chelsea stopped doing, and the systems that turned burnout and stagnation into momentum.

Here’s what we’re covering:

• How Chelsea grew from 79 → 250 members in 90 days in a regional town

• Why trying to market to everyone made her invisible - and what changed when she picked one avatar

• The moment she ditched free trials (and why sales got easier overnight)

• Why Gen Z avoids phone calls - and how Sell-By-Chat became her biggest advantage

• How trust built through content turns DMs into memberships

• The mindset shift from “this is comfortable” to “I’d regret staying here”

• Why raising prices attracted better members, not fewer

• How to unlock lead flow without ads or complicated funnels

• The systems that removed panic, burnout, and emotional cancellations

• What “going pro” actually looks like at 23 - standards, numbers, and discipline

• Why most owners stay stuck at the same revenue level (and how to break through it)

• The uncomfortable truth: if you won’t do the hard work, neither will your members

If you’re stuck, plateaued, or quietly burning out while telling yourself “this is just part of it” - this episode is for you.

Don’t forget to like, subscribe, and drop your biggest “aha” moment in the comments - we read every one.

Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya

Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w

Connect with us:

My website: ⁠https://thegeronimoacademy.com ⁠

IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠

IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠

LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

⸻

Chapters:

⏳ [00:00] Intro – 79 to 250 Members in 3 Months

⏳ [00:02:05] Meet Chelsea: 23 Years Old, Regional Studio Owner

⏳ [00:06:30] Life at 79 Members: Burnout, Free Trials & Panic Mode

⏳ [00:11:40] Why Marketing to Everyone Makes You Invisible

⏳ [00:15:45] The Offer Shift: Ditching Free Trials for Commitment

⏳ [00:20:30] Why Raising Prices Attracted Better Members

⏳ [00:25:05] The New Funnel: Content → Trust → DM → Sale

⏳ [00:30:50] Gen Z, Sell-By-Chat & Why Phone Calls Don’t Work

⏳ [00:36:10] Overcoming Sales Anxiety (and Why It Matters)

⏳ [00:41:45] Systems That Removed Burnout & Stabilised Growth

⏳ [00:47:30] The “Stop Dabbling” Moment

⏳ [00:52:40] Standards, Numbers & Never Missing

⏳ [00:57:50] The Real Cost of Staying Comfortable

⏳ [01:02:30] Final Advice for Owners Who Feel Stuck

Keen to chat to our team about building a $1M dream business and life? Go here: https://bit.ly/4kZSlya

Want to learn more of my proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w

What does it actually take to build a franchise that lasts, not just through the hype years, but through market shifts, Covid, competition and real growth pains?

In this episode of Geronimo Unfiltered, we sit down with Peter Hull, Founder & CEO of Fitstop, to unpack the unfiltered story behind building one of Australia’s fastest-growing fitness franchises, from selling his wife’s car and leasing a tiny industrial shed, to scaling across four countries with 170+ studios.

This is a raw, honest conversation about resilience, leadership, franchising realities, and why the pilot matters more than the plane when it comes to building a million-dollar studio.

Here’s what we’re covering:

-The moment Fitstop almost didn’t happen, and why quitting felt like an option every single day

-The brutal realities of franchising (and why most people shouldn’t do it)

-Why you need at least 75 studios before a franchise model actually works

-The traits of the highest-performing Fitstop owners, and what holds others back

-What Australia can learn from the US, and what the US is behind on

-Why multi-site owners are the happiest, most profitable operators in the network

-The mindset shift required to build $1M+ studios

-Why playing defence is killing growth, and how to start playing offence again

… and a whole lot more

Don’t forget to like, subscribe, and comment below with your biggest takeaway.

We read them all.

Connect with us:

My website: ⁠https://thegeronimoacademy.com ⁠

IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠

IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠

LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

Chapters:

⏳ [00:00] From Knee Reconstructions to Fitstop Founder

⏳ [04:30] Selling the Car, Leasing the Shed & Betting on the Vision

⏳ [09:45] How Fitstop Accidentally Became a Franchise

⏳ [12:40] The Harsh Reality of Franchising (And Why Most Fail)

⏳ [17:10] Scaling Through Covid: What Nearly Broke - and What Made Them Stronger

⏳ [22:00] Competition, Market Cycles & Why Trends Kill Weak Businesses

⏳ [26:30] Leadership Growth, Feedback & Learning to Slow Down

⏳ [31:40] The Traits of High-Performing Studio Owners

⏳ [36:45] Coachability, Curiosity & Why Most Owners Stay Stuck

⏳ [41:05] Why It’s Not the Plane - It’s the Pilot

⏳ [46:20] Building Million-Dollar Studios & Playing Offence Again

⏳ [51:30] Global Vision, Purpose & Why There Is No Exit Number

Grab my Achievement Roadmap framework here: https://live.geronimoacademy.com/achievement-roadmap

Want to access more of my proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w

Picture this: you’re standing on the deck of a 52ft boat, eagle flying overhead, on your way to Hawaii with your dream clients… and you realise you wrote this exact moment down in a vision book three years ago.

That’s exactly what just happened. And at this point, it’s too cooked to call it “luck” anymore.

In this episode, we’re unpacking the exact Achievement Roadmap framework we use with our team and our studio owners to turn “one day” goals into “holy sht, it actually happened” reality, in business, body, bank account and life.

We’re talking vision books, Power 12, Separation Sunday, eagles, crows, boats, Broncos, net growth records… and why once you get this right, you honestly have to be careful what you put on the roadmap, because it will come true.

Here’s what we’re covering:

-The wild story of a made-up vision book that turned into Hawaii, boats, and record-breaking growth

-What an Achievement Roadmap actually is (and why your goals keep stalling without one)

-The “Holy Trinity”: Achievement Roadmap, Power 12 and Separation Sunday working together

-How to turn 5-year studio goals into daily standards you actually follow through on

-Why your environment matters more than your willpower (and how to get in the right arena)

-Real client examples: from stuck and vague to new locations, dream teams and $100k months

-The power of milestones and rewards (and why most owners are terrible at both)

-How to reset and upgrade your roadmap once you hit your “dream” goals faster than expected

… and a whole lot more

Connect with us:

My website: ⁠https://thegeronimoacademy.com ⁠

IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠

IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠

LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

Don’t forget to like, subscribe, and comment below with your biggest takeaway.

We read them all.

Connect with us:

My website: https://thegeronimoacademy.com

IG Geronimo: https://www.instagram.com/thegeronimoacademy

IG Hey.Doza: https://www.instagram.com/hey.doza

LinkedIn: https://au.linkedin.com/in/andrewhandosa

Chapters:

⏳ [00:00] Big Fck-Off Boats & Hawaii: When Your Vision Book Comes True

⏳ [06:40] From Vivid Vision to Achievement Roadmap: How It All Started

⏳ [13:20] The “Day Rock” Story: Unlocking Big Hires With Big Targets

⏳ [20:30] Power 12, Screensavers & Why You Must Be Careful What You Write Down

⏳ [26:50] Team Wins: Weight Loss, Investing, Debt-Free and Dream-Living

⏳ [33:00] In the Arena: Doing the Same Work We Ask Our Studio Owners to Do

⏳ [40:05] Milestones, Rewards & Why Money Alone Won’t Fill the Meaning Gap

⏳ [46:30] Case Studies: Studios Hitting 5-Year Visions in 6–12 Months

⏳ [52:10] Why This One System Alone Can ROI Your Entire Membership

⏳ [58:00] Decide, Do, Declare: Your Next Steps With the Achievement Roadmap

Keen to chat to our team about building a $1M dream business and life? Go here: https://bit.ly/4kZSlya

Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w

If I opened your week right now, would I see a coach chained to the field from dawn till dark, or a leader who’s built a business that runs without them?

Because here’s the truth: staying on the pitch for every single session is the fastest way to cap your impact, your income and your time with the people you actually care about. Hayden was running 50 sessions a week, squeezing admin in from 7pm till midnight, and barely present with Sel and the kids… until something had to give.

In this episode, we’re unpacking exactly how Hayden and Sel turned All Things Football from a COVID side hustle into a 350-kid confidence factory, with a growing team, systems that run the show, and a vision for 1000 kids and a month in Croatia where the business doesn’t miss a beat.

Here’s what we’re covering:

-The reality of running 50 sessions a week and still feeling like you’re failing at home

-How Hayden went from Young Socceroos and the A-League to coaching confidence-first football for kids

-Why “we build confidence, not just soccer skills” became the core offer (and why parents loved it)

-The 5-star session framework and coaches playbook that finally got Hayden off the field

-How they hired and grew a team of coaches parents adore, without dropping standards

-What changed when they picked a clear avatar and stopped trying to be “for everyone”

-How they hit their 5-year member goal in 6 months by doing less, not more

-The new target: 1000 kids, stronger systems and a business that passes the “Croatia holiday” test

-What this means for you if you’re still chained to the floor, field or reformer…

… and a whole lot more

Don’t forget to like, subscribe, and comment below with your biggest takeaway.

We read them all.

Connect with us:

My website: ⁠https://thegeronimoacademy.com ⁠

IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠

IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠

LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

Chapters:

⏳ [00:00] From Nala’s Favourite Night of the Week to 50 Sessions on the Field

⏳ [01:00] Burnout, Groundhog Day & Missing the Moments at Home

⏳ [05:05] Young Socceroos, A-League Debut & Secret Confidence Struggles

⏳ [11:16] Beyond the Money: Impact, Identity & Why ATF Really Exists

⏳ [14:50] Building a Dream Coaching Team and a Culture Parents Rave About

⏳ [18:06] The 5-Star Session Framework & Coaches Playbook That Changed Everything

⏳ [24:30] Avatar, Content & Cleaning Up the Message: From “Soccer Skills” to Confidence

⏳ [32:20] COVID Curveballs, Sold-Out Camps & Turning Crisis Into Momentum

⏳ [42:10] 350 Kids a Week, Big Vision & Setting the Target for 1000

⏳ [49:45] The Croatia Test: Can Your Business Run While You Switch Off?

⏳ [55:30] Legacy, Leadership & A Wake-Up Call for Owners Still on the Floor