Thinking about opening a second studio?

Before you sign that lease or paint that second set of walls, you need to listen to this episode.

Because here's the brutal truth: most studio owners jump to a second location way too soon—and it ends up nearly destroying the first one.

In this episode, we’re unpacking the real checklist to know if you’re actually ready to expand—or if you're about to double your chaos.

Here’s what we’re covering: -Why growing too soon will cost you way more than just money -The real reason your second studio won’t feel anything like your first -How to know if Studio 1 is truly ready (or if it’s still held together by duct tape) -The 9-point checklist you must pass before opening another location -Why a “good deal” on a lease could still sink your business -What to do if you’ve already signed a lease—but you’re not ready -The fastest way to stabilise two studios before everything crashes -How to restructure your team and leadership to survive the jump -The 3 proven paths to scale your studio empire without losing your mind … and a whole lot more

Chapters:

⏳ [00:00] The Exciting (and Dangerous) Leap from Studio 1 to 2

⏳ [01:00] Why Doubling Means Doubling Costs—Not Just Doubling Revenue

⏳ [06:00] The Second Studio Syndrome: What Really Goes Wrong

⏳ [11:00] The 3 Levels of Business Growth (And Why Most Owners Are Stuck at Level 1)

⏳ [16:00] The ‘Ready for Studio 2’ 9-Point Checklist

⏳ [24:00] 3 Different (and Proven) Paths to Expanding Safely

⏳ [29:00] Already Signed the Lease? Here's Your Emergency Plan

⏳ [36:00] Team, Scoreboards, and The Leadership Shift You Must Make

⏳ [38:00] How to Scale Without Chaos—and Actually Love Running Two Studios

Hope you enjoy!

Want free resources?

DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’.

https://www.youtube.com/@GeronimoUnfiltered

WANT MORE:

To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan

Connect with us:

Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA==

Doza: https://www.instagram.com/hey.doza

What if I told you the biggest bottleneck in your business isn’t your leads, your sales team, or even your offer… it’s your calendar?

This episode is a game-changer. We’re unpacking exactly how the highest-performing studio owners use deep work to multiply their output, slash distractions, and unlock serious momentum—without burning out.

If you’ve been feeling stuck, scattered or just flat-out exhausted, this one’s for you.

Here’s what we’re covering:

-Why studio owners are addicted to shallow work—and how to break free for good

-The #1 thing to focus on (hint: it’s not your merch printer)

-The 7-step Deep Work System to get your time and brain back

-Exactly what deep work looks like (with real examples from the trenches)

-How to delegate, delay or ditch your way out of overwhelm

-Why batching your shallow tasks could save your sanity

-The Deep Work Challenge: 90 minutes a day for 90 days—and how to actually stick to it

-How to align your calendar with your biggest goals (and your team’s future)

Chapters:

⏳ [00:00] Welcome Back—What We Noticed at the Manly Event

⏳ [02:00] The Deep Work Epidemic: Everyone Knows It, No One Does It

⏳ [05:10] Deep Work vs Shallow Work: Real Studio Owner Examples

⏳ [10:40] The Power of the ‘One Thing’—And How to Find Yours

⏳ [15:00] Calendar Audit: Are You a CEO or a Technician?

⏳ [18:30] How to Build a Deep Work Routine (That Actually Sticks)

⏳ [24:10] Pre-Agreements, Noise Cancelling Headphones & Stop Signs

⏳ [30:00] Where All Your Shallow Work Goes (Delegate, Delay, Ditch)

⏳ [35:00] Going Pro: How to Combine Deep Work with the BFOG

⏳ [41:00] The Deep Work Challenge: 90 Minutes a Day for 90 Days

⏳ [45:00] Final Thoughts: You Don’t Need More Hours—You Need More Intention

Hope you enjoy!

Want free resources?

DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’

https://www.youtube.com/@GeronimoUnfiltered

WANT MORE:

To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow.

Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan

Connect with us:

Geronimo: https://www.instagram.com/thegeronimoacademy

Doza: https://www.instagram.com/hey.doza

If you’re stuck in the “busy but broke” cycle, feeling like your months just blur into one long week—you’re not alone.

But the real reason most studio owners stay stuck? It’s not motivation. It’s a lack of planning. No targets. No tracking. No ownership. Just vibes.

In this episode, we’re breaking down how to build a business plan that actually drives results—without the fluff or overwhelm.

Here’s what we’re covering:

-Why forecasting isn’t optional if you actually want to scale

-How to reverse engineer your sales targets the smart way

-The labour ratio rule that keeps your team costs in check -How to theme your quarter and build momentum (with real examples)

-The one number your team must know—and the ones they don’t need

-Why you’re not tracking hard enough—and how to fix it

-What “winning the day” really means (and how to bring that culture into your studio) … and a whole lot more

Chapters:

⏳ [00:00] Welcome Back: Retreats, Real Talk & Why Planning Matters

⏳ [03:00] Studio Owners’ Biggest Mistake: No Targets, No Plan, No Progress

⏳ [06:00] The Four Zones You’re In Right Now—And How to Shift

⏳ [10:00] Forecasting 101: Why Revenue Goals Are Not a Vibe

⏳ [14:30] Building Your Reverse Forecast: Start With What You’re Worth

⏳ [17:00] Expense Ratios, Labour Costs & What Numbers Really Matter

⏳ [20:00] Win the Quarter: How to Set the Theme, Targets & KPIs

⏳ [25:00] Culture Over Casual: Aligning Your Team to Drive Growth

⏳ [30:00] Tracking Daily: Why You Must Know Your Numbers in Real Time

⏳ [34:00] The Power of Separation Sunday (And Weekly Reset Rituals)

⏳ [37:00] Ask Us Anything: Your Questions on Planning, AI, and Team

⏳ [44:00] Planning in Action: Should You Share Goals With Your Team?

⏳ [47:00] Struggling Team Members: Process Before People

⏳ [52:00] Daily Tracking, Rollover Metrics & The Game of Growth

⏳ [58:00] Wrapping Up: Lock-In Sessions, Free Workshop & Final Thoughts

Hope you enjoy!

Want free resources?

DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’.

https://www.youtube.com/@GeronimoUnfiltered

WANT MORE:

To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow.

Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan

Connect with us:

Geronimo: https://www.instagram.com/thegeronimoacademy

Doza: https://www.instagram.com/hey.doza

Is Pilates blowing up for no good reason—or is this your golden chance to build in the Pilates boom?

Because here’s the truth: Whether your studio’s tucked away in the suburbs or you’re already running multiple locations, this new wave of mindful, community-focused training is transforming the fitness industry, and there’s a savvy way to capitalise on it.

In this episode, we’re tackling the rise of Pilates, the pitfalls of cheap intros, and how clever studio owners are leveraging structure, systems and collaboration to thrive (without losing their sanity).

Here’s what we’re covering:

-The truth about Pilates: Just trending … or here to stay?

-How studios are cashing in on #1 search demand without racing to the bottom

-Why “cheap, shallow nets” attract the wrong crowd (and tank your revenue)

-How to turn community vibes into real, long-term profits

-The role of mentorship, and why it’s vital if you want to expand

-Scaling up without chaos: Key systems, roles and delegation

-The family factor: Finding real freedom to be with those who matter

-Why “playing nice” with ClassPass can backfire—and how to negotiate differently

-How to create membership offers that outperform class packs

… and a whole lot more

⏳ [00:00] Welcome & Backstory: Why These Owners Nearly Gave Up

⏳ [07:00] 200 Sales in 60 Days: The Jaw-Dropping Turnaround

⏳ [14:00] Abandoning the “Cheap Intro” Mentality

⏳ [21:00] The 6k to 11k Weekly Leap

⏳ [28:00] Why Mentorship and Systems Matter

⏳ [35:00] Community vs. Chaos: Building an Unstoppable Culture

⏳ [42:00] Looking Ahead: Scaling Up, Paying Themselves and Beyond

Hope you enjoy!

Want free resources?

DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’.

https://www.youtube.com/@GeronimoUnfiltered

WANT MORE:

To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow.

Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan

Connect with us:

Geronimo: https://www.instagram.com/thegeronimoacademy

Doza: https://www.instagram.com/hey.doza

Is Hyrox just a fad—or the biggest opportunity you’re about to miss?

Because here’s the truth: Whether your studio is functional, wellness-based or somewhere in between, this new wave of hybrid athletes is shaking up the industry—and there’s a smart way to capitalise on it.

In this episode, we’re diving deep into the rise of Hyrox, hybrid training, and how smart studios are creating new offers, memberships and collabs to ride the wave (without losing their identity).

Here’s what we’re covering:

-The truth about Hyrox: Fad or here to stay?

-Why hybrid athletes are reshaping the way studios program, market and retain members

-How yoga, Pilates and recovery studios can still tap into this trend without adding squat racks

-The new definition of success: Strength, recovery and longevity—not just fat loss or performance

-The ‘Harvard business model’ and how to use it to boost retention and revenue

-How to turn the hybrid athlete into your highest-spending member

-What to include in a hybrid membership—and the real reason it works

… and a whole lot more

Chapters:

⏳ [00:00] The “Hybrid Athlete” Craze—And Why It’s Blowing Up

⏳ [02:00] What Is Hyrox (And Why Should Studio Owners Care?)

⏳ [04:00] The Growth Stats You Can’t Ignore

⏳ [06:00] Is This Just for 25-Year-Olds? Why It’s More Inclusive Than You Think

⏳ [08:00] Hyrox vs. CrossFit—What’s the Difference?

⏳ [10:00] Retention Playbook: How to Keep Members Long-Term with Hybrid Goals

⏳ [12:00] Is It Just a Trend? Or a Whole New Way to Train?

⏳ [14:00] How Smart Studios Are Integrating Hyrox Training

⏳ [16:00] New Offers, Secondary Memberships & Rep Teams

⏳ [18:00] How Pilates, Yoga and Recovery Studios Can Get Involved (Without Changing Core Offerings)

⏳ [21:00] The ‘30% Innovation Budget’ Approach to Experimenting

⏳ [24:00] The Harvard Membership Model—And How It’s Being Done Now

⏳ [28:00] Strength for Longevity: Why Hybrid Isn’t Just for Athletes

⏳ [31:00] The 7 Fitness Tests Every 40-Year-Old Should Pass

⏳ [34:00] Longevity, Recovery, and the Rise of Performance-Based Wellness

⏳ [36:00] Final Word: Don’t Miss the Wave—Create Your Hybrid Offer Now

Hope you enjoy!

Want free resources?

DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’.

https://www.youtube.com/@GeronimoUnfiltered

WANT MORE:

To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow.

Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan

Connect with us:

Geronimo: https://www.instagram.com/thegeronimoacademy

Doza: https://www.instagram.com/hey.doza

Most studio owners are working hard—but are they working on the right things?

Because here's the truth: If your benchmarks are off, it doesn't matter how many hours you put in. You're going to stay stuck.

In this episode, we're diving deep into the data that matters most—so you can track, fix and grow your studio without burning out.

Here’s what we’re covering:

-Exactly what ‘good’ looks like across the 8 essential benchmarks (and where most people are bleeding revenue)

-Why leads, sales and rollovers are your fastest path to growth (and how to improve them this week)

-What most studios get dead wrong when it comes to suspensions and churn

-The ‘traffic light’ system we use with 7-figure clients to pinpoint growth killers

-Why auto-rollovers and free trials are tanking your numbers (and what to do instead)

-The exact ad copy and creative strategy our clients use to hit 40%+ conversions

-Why sales isn’t about being ‘pushy’—

and the real reason most owners never ask for the sale …

and a whole lot more

Chapters:

⏳ [00:00] Why You’re Probably Guessing If You’re Doing Well

⏳ [03:00] The Traffic Light Benchmark System (And Why It Works)

⏳ [05:00] Leads, Sales & Rollovers: The First Three KPIs to Fix

⏳ [07:45] The ‘Revenue Accelerator’ Most Studios Ignore

⏳ [10:00] The Hidden Tax That’s Killing Your Profit

⏳ [12:00] Churn: What It Actually Means (And What It Isn’t)

⏳ [14:30] Net Growth vs. Net Profit—And How to Get Both

⏳ [17:30] Surface-Level Work vs. Real Execution

⏳ [20:00] Why Paid and Organic Leads Are Not Separate Anymore

⏳ [23:00] Gut-Punching Copy That Actually Converts

⏳ [26:00] The Video Strategy Driving a Sale a Day

⏳ [31:00] The Ad Creative Mistakes You Can’t Afford to Make

⏳ [33:00] The Sales Call That Changes Everything

⏳ [36:00] Sales Scripts: Why You Need to Drill, Not Wing It

⏳ [40:00] Speed to Lead: How to Triple Your Pickups

⏳ [43:00] Rollovers: The KPI That Separates the Good from the Great

⏳ [46:00] Onboarding Done Right = Higher Lifetime Value

⏳ [49:00] Stuck and Working Long Hours? Here’s What to Do Instead

⏳ [51:00] How to Rank Yourself—and What to Fix First

⏳ [53:00] You Don’t Need Another Plan. You Just Need to Do the Thing.

Hope you enjoy!

Want free resources?

DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’.

https://www.youtube.com/@GeronimoUnfiltered

WANT MORE:

To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow.

Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan

Connect with us:

Geronimo: https://www.instagram.com/thegeronimoacademy

Doza: https://www.instagram.com/hey.doza

Franchise or independent—what’s the better move? If you’ve ever wondered whether owning a franchise gym is the golden ticket to success or if going independent gives you more control and profitability, this episode is for you.

We’re cutting through the noise and giving you the real talk on what it takes to run a successful gym, no matter what’s on the logo.

Here’s what we’re covering:

Is F45 dead? The truth behind what happened

The biggest mistake independent gym owners make

Why some franchisees stay broke while others crush it

The 3 non-negotiables for running a profitable gym (franchise or not)

Should you leave your franchise and go independent? The key questions to ask

The mindset shift that separates successful gym owners from those who struggle

How business owners sabotage their own sales process—without even realising it

… and a whole lot more

Chapters:

⏳ [00:00] Is F45 Really Dead? The Truth Behind the Headlines

⏳ [06:30] Franchise vs Independent: Which One Makes More Money?

⏳ [12:45] Why Most Gym Owners Fail (And How to Avoid Their Mistakes)

⏳ [18:20] The 3 Things You NEED to Succeed—Regardless of Your Business Model

⏳ [24:10] Should You Leave Your Franchise? What to Consider First

⏳ [30:35] The Hard Truth: No One is Coming to Save Your Business

⏳ [37:50] How to Stop Sabotaging Your Own Sales Process

⏳ [45:15] What’s Next? How to Take Action and Win in 2024

Hope you enjoy!

Want free resources?

DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered

WANT MORE:

To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow.

Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan

Connect with us:

Geronimo: https://www.instagram.com/thegeronimoacademy

Doza: https://www.instagram.com/hey.doza

It's time to cut through the bull and face facts: If your gym isn't making it, blaming the cost of living crisis is just an excuse. The real data shows Gen Z is actually spending MORE on fitness than any other generation.

In this eye-opening episode, Dozer and the team break down the shocking truth about who's really spending on fitness, what each generation actually wants from their gym experience, and why most gym owners are completely missing the mark with their marketing.

Here's what we're covering:

The myth of the "cost of living crisis" in the fitness industry

Why Gen Z is spending over $1000 a month on fitness while claiming they can't afford housing

The real reasons people don't join gyms (hint: it's NOT price)

Generation-specific marketing strategies that actually work

Why your gym's social media probably looks like "an Ikea catalogue" to Gen Z

How to create content that resonates with each generation

Why most gym owners are "fishing with the wrong bait" and wondering why no one's biting

… and a whole lot more

Chapters:

⏳ [00:00] The Cost of Living Myth in Fitness

⏳ [05:10] Why People REALLY Don't Join Gyms

⏳ [10:45] Gen Z Fitness Motivations: Appearance, Connection & Identity

⏳ [16:30] Millennials: Energy, Stress & Family Health

⏳ [21:05] Gen X & Boomers: Weight Management & Longevity

⏳ [28:15] Marketing to Different Generations: Platforms & Messages

⏳ [34:40] Adapting Your Content for Generation-Specific Marketing

⏳ [42:10] Why Businesses That Don't Adapt Will Die

Hope you enjoy!

Want free resources?

DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered

WANT MORE:

To say thank you for listening to the pod, we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow.

Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan

Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy

Doza: https://www.instagram.com/hey.doza

If your studio is bleeding out right now, it’s not the economy, it’s not your sales skills—it’s a toxic marketing virus that’s spreading fast. And if you’ve been running discount-heavy, low-value offers just to get people through the door, you’ve already been infected.

In this episode, we’re exposing the real reason so many studios are struggling with retention, cash flow, and high churn rates—and exactly how to turn it around before it’s too late.

Here’s what we’re covering:

The ‘cheap offer’ trap that’s secretly killing your business

Why discounting your services is the fastest way to attract low-quality leads

The brutal truth about why your marketing isn’t working (and how to fix it)

The only type of offer that will actually bring in high-value members

How to structure a profitable front-end offer that converts long-term clients

Why most ad agencies are setting studio owners up to fail

What to do if your studio is stuck with a bunch of freeloaders

… and a whole lot more

Chapters:

⏳ [00:00] The Hidden Virus That’s Killing Studios Right Now

⏳ [06:30] How a ‘Marketing Expert’ Led One Studio to Financial Disaster

⏳ [12:00] The Fatal Mistake That Turns Your Studio Into a Revolving Door

⏳ [18:40] Why Free Trials & Discount Offers Attract the Wrong Clients

⏳ [25:15] The Simple Formula for a Profitable Front-End Offer

⏳ [32:50] Ad Agencies vs. Studio Owners—Why You Can’t Outsource Sales

⏳ [40:10] How to Stop the Bleeding & Fix Your Membership Pipeline

⏳ [48:30] The Fastest Way to Turn High Leads Into High-Value Members

⏳ [55:00] Your Next Move: The High-Converting Offer Playbook

Hope you enjoy!

Want free resources?

DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’.

https://www.youtube.com/@GeronimoUnfiltered

WANT MORE:

To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan

Connect with us:

Geronimo: https://www.instagram.com/thegeronimoacademy

Doza: https://www.instagram.com/hey.doza

Are Gen Z employees really lazy, entitled, and impossible to manage? Or do most business owners just suck at leadership?

In this no-BS episode, we’re tackling one of the biggest challenges facing studio owners today- building and leading a high-performing Gen Z team. Whether you’re struggling with retention, motivation, or just getting them to show up on time, we’re unpacking exactly what’s driving this generation and how to get the best out of them.

Here’s what we’re covering:

·      The brutal truth - avoid hiring Gen Z at your own risk

·      Why resilience is the missing link (and how to build it in your team)

·      The #1 hiring mistake studio owners keep making

·      How to filter out the fluff and find driven Gen Z employees

·      Why your vision matters more than ever for leadership

·      The secret to keeping your best team members from burning out

·      How to set standards without sounding like a dictator

·      … and a whole lot more

Chapters:

⏳ [00:00] Are Gen Z Employees Actually the Problem?

⏳ [05:30] The Gen Z Hiring Cheat Sheet - What to Look For

⏳ [12:00] Why Studio Owners Struggle to Retain Young Talent

⏳ [18:40] Motivation, Resilience & Work Ethic - Can It Be Built?

⏳ [25:15] Managing vs. Leading: The Shift Every Owner Must Make

⏳ [32:50] The Mistakes You’re Making That Drive Gen Z Away

⏳ [40:10] Creating a Team Culture That Actually Works

⏳ [48:30] The Gen Z Retention Playbook—Keep Your Best People

⏳ [55:00] Your Next Steps to Building a High-Performance Team

Want free Resources:

DM me “TEAM” on Instagram @Hey.Doza for the 5-Step Hiring & Leadership Cheat Sheet that’s helped hundreds of studio owners build rock-solid teams.

Check us out on YouTube: https://www.youtube.com/@GeronimoUnfilteredOfficial

Hope you enjoy!

WANT MORE:

To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan

Connect with us:

Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA==

Doza: https://www.instagram.com/hey.doza