Want to know where your studio is quietly leaking members? Book a free 15-minute studio check-up and I'll show you the quick wins hiding in your member experience: https://bit.ly/p-your-studio-check-up

Follow Geronimo Unfiltered so you never miss an episode:

600 members. Four studios. Zero paid ads. Kat from Good Times Pilates breaks down the exact seven-step experience every new member moves through before they touch a reformer.

I'll be honest, this one broke my brain a little. Kat has built Good Times to 600 members and four studios in under eight years, and almost none of it came from ads or a referral program. Her edge isn't a clever offer. It's a seven-step experience that makes people feel like they found her on their own, makes them feel seen the moment they walk in, and sends them home better than they arrived. We mapped the whole thing out, step by step, so you can run it on your own studio this week.

In this episode you'll hear:

Chapters

00:00:00 600 members, no ads, no referral program

If this one hit home, listen to "How Kye Made His Studio a Second Home + Created a Membership Base FULL of Organic Leads" next. It's the same organic-growth playbook from a different operator.

And when you're ready to find the quick wins hiding in your own member experience, book your free 15-minute studio check-up here: https://bit.ly/p-your-studio-check-up

👉 Want to audit your own studio structure? Book a free 15 minute studio check-up here.

Follow Geronimo Unfiltered so you never miss an episode.

Geronimo Unfiltered Official YouTube

@thegeronimoacademy

Ange and Tanya from Feel Good Pilates have built four studios on track for $4M with one business partner and zero drama. This is the framework, plus Doza's own war story of nearly losing the business before Geronimo Academy even started.

Around 40% of studio owners are in business with a partner. Most are one tough week away from the argument that never quite gets resolved. Money stress shows up, resentment shows up, and suddenly you're parked in a suburban street on the phone to your lawyer working out who gets the house.

Doza has been there with Ben in the first year of Geronimo. Ange and Tanya have run a cleaner version of the partnership model from day one.

In this episode, Doza pulls out a big piece of paper, draws a line down the middle, and walks them through the two-column rule live. Then he maps it to the eight KPIs every studio business runs on.

If you've ever felt foggy about who owns what in your partnership, this is the episode to send your business partner.

In this episode you'll hear:

Chapters:

Where to go next:

If this hit, listen to The Real Reason Your Team Isn’t All In (It’s Not the Money).

Ready to audit your own studio structure? Book a free 15 minute studio check-up here.

You can't grow a fitness studio on media alone, but you can't grow it on a business plan alone either.

Doza sits down with Danny Kennedy, host of one of Australia's biggest fitness pods with 12 million+ downloads and counting, and reverse-engineers Danny's $49 / $250 / 1:1 offer stack live on camera.

Then Danny flips the mic and teaches the belief loop that decides whether you'll ever actually do the work.

If you own a studio, this one maps straight back to your bricks.

You'll learn about the attention engine, the conversion engine, the 5-minute lead rule, sell by chat, and the mindset piece most studio owners skip.

Want Doza to do the same diagnosis on your studio?

Book your Studio Check-Up Here.

If this one landed, go back and binge: Matt Purcell - Turn Content Into Cash.

Enjoyed this episode? Here's where to find more:

Follow Geronimo Unfiltered

Follow Doza on Instagram

Follow Geronimo Academy on Instagram

Chapters

Most studio owners are doing one of two things with AI right now.

In this episode, you'll learn:

Your team will never run through a wall for a revenue target.

Your team isn't unmotivated. Your hires aren't the problem.

No brand. No list. No members. No reputation.

Chapters

"Fine" isn't a feeling. It's a trap. And it's costing fitness studio owners more than burnout ever could.

Practice your sales calls with Gerry — our free AI roleplay bot → https://bit.ly/p-gerry-sales-call-bot

Book a free Hidden Million session → https://bit.ly/p-your-studio-check-up

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Fine is stable revenue, a decent team, and a business that's technically working.

In this episode, Doza and Sophie break down why "fine" is more dangerous than struggle, what it actually costs you over 12 months, and the four-step framework to go from fine to f*ck yeah.

Book a free Hidden Million session → https://bit.ly/p-your-studio-check-up

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In this episode, you'll learn:

If nothing changes in the next 12 months — same revenue, same team, same life — would that be fine?

If it's not a f*ck yeah, listen to this.

Next up: Why you're not in the fitness business — you're in the media business. And if you don't realise that now, you're going to lose.

Chapters

00:00:00 Fck fine — why "good enough" is killing your fitness studio

You've got leads. You're not converting them.

If you want leads that actually convert…Listen now.

Chapters

You're running ads. You're posting content. You're doing the work.

In this episode of Geronimo Unfiltered, Doza and Head Coach Ryan break down the three steps to building an intro offer that's profitable, attractive, and impossible to price-match.

This is Episode 2 of Money March. Last week was your avatar. This week is your offer. Next week is sales. Miss any step and the whole system breaks.

What you'll learn:

• The North Star Principle — the 3 rules every profitable offer must pass before you spend a dollar on ads

• Why 21–28 day programs convert better than trials every time (it's psychology, not logistics)

• The Hero Offer triangle: name, price, inclusions — and how to get all three right

• Why clear beats cute — and what the Special Mum Spectacular taught us about naming

• The CAC maths: how to price your offer so you're making $120 profit per sale, not losing money trying to win someone over

• The inclusion trap: why unlimited access, free parking, and grippy socks are killing your conversions

• How to use the Hero Offer Builder to create your complete offer in under 60 minutes

The Monday Morning Move:

Run your current intro offer through three questions: Is it profitable? Does it fix a specific problem? Is it for a specific person? Fail any one — it's not an offer. It's a discount with a deadline. Rebuild it before you run another ad.

Links & Resources:

🔍 Free Offer Audit — get your current offer reviewed before you build a new one → https://bit.ly/p-offer-audit

🤖 Hero Offer Builder (AI tool) → https://chatgpt.com/g/g-69b1f908f9d081919bbeec980da14164-hero-offer-builder

🎙️ Ep. 1 — Unf*ck Your Avatar → https://open.spotify.com/episode/6q9GxefWK9BO7xixgMsPcr?si=74c4e5c60471449e

📞 Free 15-minute Studio Check-Up → https://bit.ly/4kZSlya

Next episode: The offer's built. Now let's make a sale a day. Doza and Ryan break down the exact conversation that converts.

Chapters:

00:00 Why your offer is broken — and why it's not your fault

01:00 Step 1: The North Star Principle

02:10 Offer ≠ discount — the distinction that changes everything

03:10 The Hero Offer triangle: name, price, inclusions

03:30 Clear beats cute — how to name your offer right

05:10 The pub test

05:40 Building the 21 Day Mums Restart live

06:20 Step 2: How to price your intro offer (the 10% rule)

07:35 The CAC maths: why $14 trials lose money every time

09:15 Step 3: Inclusions — what to put in and what to cut

10:55 The signature on-ramp

11:30 Accountability vs access

13:10 Bonuses — when they help and when they hurt

14:00 The profitable offer checklist

14:25 Hero Offer Builder — live demo

16:00 Busy Dad Strength Kickstart built in real time

18:30 The Monday Morning Move

19:00 Next week: how to make a sale a day