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Reece and Summer own a studio that's just hit 0% churn at 200-plus members, with Reece finally off the floor after 11 years and a million-dollar studio on track for their one-year anniversary. In this episode I sit down with both of them to break down exactly how they did it.

Everyone says they want to work on the business instead of in it. Almost nobody does, because it was never really a time problem. It's that the whole business lives in the owners' heads, and getting it out means becoming a different kind of owner.

They did it one system at a time. Killed free trials. Installed a paid intro. Learned the sales script so Reece could hand it off. Brought on a VA and got 20 hours a week back. Built a retention system the whole team runs. And somewhere in there, Reece stopped seeing himself as "just a PT" while Summer kept the vision and the systems pointed at where they're actually going.

In this episode you'll hear:

If this one resonated, go back and listen to "The Retention Revolution: What the Top 1% of Studios Are Doing Differently". It's a perfect follow-on.

And if your head's spinning and you're thinking "okay, what do I actually do now" - book a free 15-minute discovery call and we'll look at how your studio's going right now and where the quick-win opportunities are.

Chapters

00:00:00 12 months in: from burnt out to back-to-back record months

Book a free 15-minute studio review call and we'll look at how you're tracking right now and where the quick-win opportunities are to get you moving faster.

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A year ago Siennah was burnt out, running every shift, and doing 17K a month. Today she's at 55K with 180 members and a studio that runs without her glued to the floor.

I got her in for her pod debut to pull apart exactly how she tripled the business in 12 months, while she was still only in her third year of operation.

This one's honest. She started in a park dragging her coffee customers to a boot camp, moved into a single-car garage hauling mats in and out every day, and nearly lost the love for the thing she'd built before her mum kicked her up the backside to get coached. We get into the three moves that actually moved the needle, the identity crisis of becoming a leader at 25, and the grit underneath it all.

In this episode you'll hear:

CHAPTERS

00:00:00 - Pod debut: Siennah's in the house

If this one landed, go back and binge the episodes on getting off the floor and building a team that runs without you here.

And if your head's spinning and you want to know your next move, book a free 15-minute studio review call and we'll find the quick wins together.

Not sure where your studio's leaking time or money? Book a free discovery call with my team here: https://bit.ly/p-your-studio-check-up

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Follow our guest, Jade Winter here: https://www.instagram.com/jadewinter/

He built a global reformer Pilates franchise with 130+ studios. No memberships. No free trials. Just one simple model run with relentless consistency.

I sat down with Jade Winter to pull apart how he did it, and to get the operating principles any studio owner can steal, whether you do Pilates, strength, or anything in between.

We covered the contrarian stuff most people are scared to touch. Why free trials train people not to value you. Why he ditched memberships for prepaid packs and never looked back. And the exact revenue ceiling, what we call the "40K fuckery," where owners hit a wall, dip about 20% for three months, and either learn to lead or burn out.

If you've ever felt like you ARE the business instead of owning one, this one's for you.

In this episode you'll hear:

CHAPTERS

00:00:00 Meeting on neutral ground

If you got something from this, then you need to listen to "Coming back from rock bottom with Travis Young from Reborn."

And if your studio's not where you want it, book a free discovery call with my team and we'll map the fix: https://bit.ly/p-your-studio-check-up

How Rod and Jenny went from "close the doors" to a near million-dollar run rate in six months, and the playbook system that now lets them holiday while the business grows.

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👉 Steal the Avatar 550 framework free: five questions to ask 50 members so you know exactly who you're talking to and what to say. Grab it here: https://bit.ly/p-avatar-550

Want to know where your studio is actually leaking? Book a free 15-minute studio check-up and we'll show you the quick-win opportunities to get you moving faster: https://bit.ly/p-your-studio-check-up

Here's the uncomfortable truth: your ads probably look beautiful and convert nobody. The generic, talk-to-everyone, free-trial playbook is dead.

You've got 1.7 seconds to stop the scroll, and in a trust recession, polished reads as fake. The fix is getting so specific it's almost uncomfortable, and using language you already have in your DMs and sales calls.

In this episode you'll hear:

Chapters:

00:00:00 What's different about studio marketing in 2026

00:01:22 The old way: generic, polished, and dead

00:02:53 The offers killing your lead quality

00:06:34 The three coaching conversations we have every day

00:07:12 Building a hero narrative so specific it's uncomfortable

00:08:23 Why a demographic is not an avatar

00:10:52 Why raw and unfiltered beats polished right now

00:12:46 The face-to-camera content that's actually working

00:15:08 The IDEA copywriting framework

00:16:30 Short copy vs long copy

00:19:28 The only two Meta metrics that matter

00:22:07 The benchmarks you need to hit

00:23:04 Where to start if your ads are broken

00:25:24 Step one: get clear on your avatar

00:25:43 Step two: ad copy and creative

00:27:49 Step three: get comfortable on camera

00:29:50 Your first move and the free Avatar 550 framework

If this one got your head spinning in the best way, go deeper: listen to 10x Your Leads in 2025: Why Your Ads Aren't Working (And What To Do Instead) next, it's one of our most downloaded episodes for a reason.

Want to know where your studio is quietly leaking members? Book a free 15-minute studio check-up and I'll show you the quick wins hiding in your member experience: https://bit.ly/p-your-studio-check-up

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600 members. Four studios. Zero paid ads. Kat from Good Times Pilates breaks down the exact seven-step experience every new member moves through before they touch a reformer.

I'll be honest, this one broke my brain a little. Kat has built Good Times to 600 members and four studios in under eight years, and almost none of it came from ads or a referral program. Her edge isn't a clever offer. It's a seven-step experience that makes people feel like they found her on their own, makes them feel seen the moment they walk in, and sends them home better than they arrived. We mapped the whole thing out, step by step, so you can run it on your own studio this week.

In this episode you'll hear:

Chapters

00:00:00 600 members, no ads, no referral program

If this one hit home, listen to "How Kye Made His Studio a Second Home + Created a Membership Base FULL of Organic Leads" next. It's the same organic-growth playbook from a different operator.

And when you're ready to find the quick wins hiding in your own member experience, book your free 15-minute studio check-up here: https://bit.ly/p-your-studio-check-up

👉 Want to audit your own studio structure? Book a free 15 minute studio check-up here.

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Ange and Tanya from Feel Good Pilates have built four studios on track for $4M with one business partner and zero drama. This is the framework, plus Doza's own war story of nearly losing the business before Geronimo Academy even started.

Around 40% of studio owners are in business with a partner. Most are one tough week away from the argument that never quite gets resolved. Money stress shows up, resentment shows up, and suddenly you're parked in a suburban street on the phone to your lawyer working out who gets the house.

Doza has been there with Ben in the first year of Geronimo. Ange and Tanya have run a cleaner version of the partnership model from day one.

In this episode, Doza pulls out a big piece of paper, draws a line down the middle, and walks them through the two-column rule live. Then he maps it to the eight KPIs every studio business runs on.

If you've ever felt foggy about who owns what in your partnership, this is the episode to send your business partner.

In this episode you'll hear:

Chapters:

Where to go next:

If this hit, listen to The Real Reason Your Team Isn’t All In (It’s Not the Money).

Ready to audit your own studio structure? Book a free 15 minute studio check-up here.

You can't grow a fitness studio on media alone, but you can't grow it on a business plan alone either.

Doza sits down with Danny Kennedy, host of one of Australia's biggest fitness pods with 12 million+ downloads and counting, and reverse-engineers Danny's $49 / $250 / 1:1 offer stack live on camera.

Then Danny flips the mic and teaches the belief loop that decides whether you'll ever actually do the work.

If you own a studio, this one maps straight back to your bricks.

You'll learn about the attention engine, the conversion engine, the 5-minute lead rule, sell by chat, and the mindset piece most studio owners skip.

Want Doza to do the same diagnosis on your studio?

Book your Studio Check-Up Here.

If this one landed, go back and binge: Matt Purcell - Turn Content Into Cash.

Enjoyed this episode? Here's where to find more:

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Chapters

Most studio owners are doing one of two things with AI right now.

In this episode, you'll learn:

Your team will never run through a wall for a revenue target.