If you want to join the inner circle of Million Dollar Studios then head to my Instagram and DM me ‘Million’ and let’s chat.

Most business owners are stuck building a life they need a holiday from, not one they designed on purpose.

This episode breaks down the Achievement Roadmap - the exact system to 10x your clarity, upgrade your standards, and build a business that finally gives you freedom.

Here’s what we’re covering:

- Why most business owners wake up on Mondays with that sinking feeling in their gut

- The real reason you built yourself a job instead of a business - and how to fix it

- The Achievement Roadmap - the 5-step system to design your life and business on purpose

- Permission to dream again - how to think 25 years ahead and reverse-engineer your goals

- Why 10x is easier than 2x - and how to stop aiming for “break even”

- The power of identity work - defining who you need to become before setting targets

- Turning vision into traction - daily standards, not goals, that drive results

- Unlocking resources - the tools, people, and power-ups you’ll need along the way

- Milestones and rewards - how to celebrate progress and fuel long-term motivation

- The 300% rule - 100% clarity, 100% belief, 100% of the time

Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.

Grab your copy of the Achievement Roadmap here: https://live.geronimoacademy.com/achievement-roadmap

Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya

Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w

Connect with us:

My website: ⁠https://thegeronimoacademy.com ⁠

IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠

IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠

LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

Most studios are stuck on the membership hamster wheel - constantly chasing new clients while their back door swings wide open. But the smartest studio owners know the real money isn’t in the front end… it’s in retention.

In this episode, we’re joined by JP, CEO of Xoda, to unpack what separates the top 1% of studios from everyone else - and how to finally build a business that members never want to leave.

Here’s what we’re covering:

-Why retention - not sales - is your studio’s most powerful growth lever

-The “member-to-member” connection that doubles loyalty (and why most studios ignore it)

-How to build a retention budget that actually moves the needle

-The 3 metrics every high-performing team tracks weekly

-The difference between a product and an experience (and how to design one that sells itself)

-What the world’s top studio owners are doing right now to boost loyalty and profits

-How to lead and grow a team without burning out or micromanaging

… and a whole lot more

Chapters:

⏳ [00:00] Why Most Studios Don’t Have a Real Business Model

⏳ [03:30] The Membership Hamster Wheel: Churn vs Retention

⏳ [07:40] Retention as a Strategy - Not an Afterthought

⏳ [10:30] Why Your Studio Should Be the Most Important Business in Your Community

⏳ [15:00] The Retention Budget: Investing in Product and People

⏳ [20:00] The Data Behind the Top 1% of Studios

⏳ [25:00] Gamifying Attendance and Member Habits

⏳ [32:00] The Power of Member-to-Member Interaction

⏳ [40:00] Designing Experiences That Keep People for Life

⏳ [48:00] Leadership Lessons: Letting Go of Perfectionism

⏳ [55:00] Building People Who Build the Business

⏳ [58:00] JP’s Biggest Lesson: Learning to Be Present

Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.

Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter

Connect with us:

My website: ⁠https://thegeronimoacademy.com ⁠

IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠

IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠

LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

For our Separation Sunday System go here: https://bit.ly/pod-separationsunday1

If you’re ending most days knackered but nothing’s actually moved, this one’s for you. Being flat-out isn’t the same as building a business - and the difference is learning to separate signal from noise, then structuring your week so momentum becomes inevitable.

In this episode, we walk through the Win The Day discipline - practical, no-fluff steps you can use to turn chaos into controlled progress, from Separation Sunday to a proper “F**k Yeah Friday”.

Here’s what we’re covering:

-The illusion of productivity: why movement ≠ progress (and what to do instead)

-The North Star principles: signal vs noise, momentum, deep work, and discipline over motivation

-The “zombie test”: win the day even if it all goes sideways at 3pm

-Deep Work 101: 60–120 minutes on the one thing that moves the needle

-The triple Ps: Plan, Pick, Protect - how to set up each day to actually win it

-Three lenses to choose the right work: revenue, systems, leadership

-F**k Yeh Friday: measure what matters, earn your weekend, and celebrate the wins

-Real examples: leads vs Canva, sales roleplay vs “follow-up purgatory”, playbooks vs pretty folders

-The mindset traps keeping you stuck (comfort, avoidance of hard, fear) - and how pros move through them

Chapters:

⏳ [00:00] Busy vs Progress: The Hard Truth About Your Day

⏳ [07:55] Win The Day: The North Star Principles

⏳ [09:36] The Zombie Test: How To Lock In A Win

⏳ [10:04] Deep Work That Actually Moves The Business

⏳ [12:02] “F**k It Friday”: Scoreboard, Energy, Momentum

⏳ [13:36] The Triple Ps: Plan, Pick, Protect

⏳ [14:38] Choosing Signal: Revenue, Systems, Leadership

⏳ [16:32] Your Weekly Flow: Separation Sunday To Nightly Review

⏳ [20:06] Lead Gen Example: Members’ Insights vs Canva

⏳ [21:02] Sales Example: Roleplay > Objection Whack-A-Mole

⏳ [22:36] Systems Example: Write The Playbook, Train The Team

⏳ [24:22] Mindset Blocks: Comfort, Avoidance, Fear - Becoming Pro

Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.

Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter

Connect with us:

My website: ⁠https://thegeronimoacademy.com ⁠

IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠

IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠

LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

For our Sale A Day Playbook go here: https://bit.ly/pod-saleadayplaybook1

Ever felt like you’re doing everything “right”… but the numbers still aren’t moving? Today’s chat is for the owners who nearly walked away - then doubled down, rebuilt their engine, and clocked best-ever months and highest profit.

In this episode, three legends from the Fitstop network get brutally honest about expanding too soon, clawing back from under-100 members, and the identity shift from chief-everything-officer to real CEO.

You’ll hear the exact plays they ran - leads, sales, content, roles, KPIs, and hiring - that turned overwhelm into momentum, and momentum into money.

Here’s what we’re covering:

-The multi-site mistake (and the readiness checklist to avoid it)

-Why your manager shouldn’t own sales - and the simple split that fixes retention

-Avatar-led content that pulls quality leads (even when ads don’t get the click)

-Become obsessed with your numbers: daily tracking, net member movement, and realistic lead targets

-How a VA can buy back ~15 hours a week - and what to do with that deep work time

-Accountability over excuses: stop blaming HQ, markets or seasons

-Designing lifetime retention beyond 90 days (and building member “future”)

-Hiring sequence for scale: content first, then sales, with clear KPIs and forecasts

Chapters:

⏳ [00:00] Cold Open & Intros: From nerves to wins on the board

⏳ [06:42] The Hard Lesson: Went multi-site too early and paid for it

⏳ [09:44] Are You Ready for Site #2? Team & structure checklist

⏳ [10:27] Burnout & Churn: The surprises no one tells you about

⏳ [19:46] Losing Hurts, But It Teaches: How setbacks sparked better marketing

⏳ [20:29] Ditch Free Trials: Paid offers that attract the right members

⏳ [37:10] Split the Roles: Managers own retention, one owner owns sales

⏳ [42:18] Know Your Numbers: Daily tracking and reverse-engineering leads

⏳ [44:14] Content That Converts: One clear avatar per site

⏳ [57:03] Follow-Up That Lands: 6–7 calls in 3 days + smart DMs

⏳ [63:09] Buy Back Time: Hire a VA and do real deep work

⏳ [73:00] Lead Like a CEO: Clarity, KPIs, standards, cadence

⏳ [75:21] No More Excuses: Radical ownership beats blame every time

⏳ [79:45] The Cost of Wearing All the Hats: Burnout and a silent studio

⏳ [83:06] Big Next Moves: Content hire, then full-time sales, then scale

⏳ [86:02] Freedom & Optionality: Build a business you can keep - or sell

⏳ [87:16] One Piece of Advice: Learn fast, get help, and get out of your own way

Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.

Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter

Connect with us:

My website: ⁠https://thegeronimoacademy.com ⁠

IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠

IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠

LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

If your studio limps into summer every year, bleeds through Christmas, then prays for a New Year miracle - you’re not alone. But you don’t have to cop another rinse-and-repeat.

This episode is a line in the sand. Ryan Fernance (the bloke who steered multiple F45s to the 300 Club through lockdowns) breaks down “Separation Season” - the next 90 days where the pros surge ahead and the dabblers burn out. No fluff. Just the boring, battleground basics that actually move the needle.

Here’s what we’re covering:

-The real reason studios spiral - and how to stop it at the source

-Why “boring is the battleground”: show up, sleep, macros… and business fundamentals

-The Green Line: grow by net +3 members per week (and why it saves your summer)

-Lead flow that works: 20 leads/week, call inside 5 minutes (1 minute = 300x pickup)

-Offers that profit from day one (ditch free/$7 trials) and convert 80% to full-price

-Your UVP: be “[Your Suburb] [Your Brand]”, speak to one avatar, one problem, one offer

-Seasonal strategy: spring push, Christmas survival, and rolling into the New Year miles ahead

… and a whole lot more

Chapters:

⏳ [00:00] From Spiral To Structure: Ryan’s Lowest Points (And The Way Out)

⏳ [02:10] Backstory: 10 Years In, Hitting The 300 Club (Twice)

⏳ [06:40] Boring Is The Battleground: Basics That Actually Win

⏳ [09:40] UVP 101: Be “Hope Island, F45” - Not Just “F45”

⏳ [15:00] Fix Root Causes, Not Quick Hacks

⏳ [17:10] What Is “Separation Season”?

⏳ [20:14] The Green Line: Net +3/Wk So You Don’t Limp Into Summer

⏳ [22:30] Lead Gen That Lands: Avatar, Content, One Profitable Offer

⏳ [28:35] Turn Pro: Standards, Separation Sunday, Time Blocking

⏳ [34:05] Profitable Intros, Real Retention, 2–3% Churn

⏳ [35:51] Traction Discipline: How To Win The Day

⏳ [37:50] Grab The Playbook + Next Steps

Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.

Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter

Connect with us:

My website: ⁠https://thegeronimoacademy.com ⁠

IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠

IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠

LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

If you’ve been coasting on “good enough”, this one’s a rocket. Nate and Jacob from Newstrength (Newcastle) walk us through the exact standards, systems and mindset shifts that took them from restless operators to a million-dollar run rate while juggling kids, 3am training and a team that now runs with them, not behind them.

Here’s what we’re covering:

- The moment they said “fuck that” to fine and chose standards over excuses

- From ~$60k months to an $84k run rate, and 210 → 220+ members (fast)

- Letting go of control so the team can actually step up (and stick)

- Vivid Vision, permission to dream, and making the metrics mean something

- The systems stack: SALAD sales, scripts, scorecards, playbooks, handbooks, KPIs

- “Separation Sunday” and the weekly rhythm of million-dollar studios

- Sales as belief transfer: make a friend, help a friend - then change a life

- Building real careers in fitness: pay, roles, and culture that lasts

- Visionary × Integrator: how this partnership actually works day-to-day

- The 300-member plan, a NZ team retreat, and why 2026 is on the board

- Parenting while building: 3am training, uncommon standards, zero victimhood

Why most gyms stay stuck and how to stop normal habits delivering normal results

Chapters:

⏳ [00:00] “Fuck That”: Refusing to Settle for Fine

⏳ [00:03:52] From Survival to $1M Run Rate: The Plan and the Numbers

⏳ [00:04:46] The Model: Small Group & Semi-Private for Busy Parents

⏳ [00:12:06] Standards > Excuses: Carving Your Own Path

⏳ [00:17:19] The Turning Point: A Line in the Sand at $1M

⏳ [00:21:11] Letting Go: Handing Over Control So the Team Can Win

⏳ [00:30:14] The Systems Stack That Moved the Needle

⏳ [00:33:59] Playbooks, Skill Gaps & Content That Actually Converts

⏳ [00:42:05] Leadership Evolution: Making It a Mission, Not a Job

⏳ [00:49:06] Lifting Industry Standards: Real Careers for Coaches

⏳ [00:59:57] Separation Sunday & Level 10s: The $1M Weekly Rhythm

⏳ [01:09:00] 300 Members & a NZ Team Retreat: The Vision

⏳ [01:17:04] Stuck at $20-30k/Month? Start Here

⏳ [01:23:45] Who Shouldn’t Join Geronimo (Real Talk)

Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.

Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter

Connect with us:

My website: ⁠https://thegeronimoacademy.com ⁠

IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠

IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠

LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

If your “sales hire” is squeezing in calls at lunch and blaming leads by Friday, you don’t have a sales function - you’ve got a headache.

This episode is your full, no-fluff Wolfpack Playbook: how to find, hire, pay, and lead a salesperson who actually sells - plus the rhythms, standards and incentives that turn one rep into a team that hunts together.

You’ll hear real war stories from scaling a multi-country sales team doing 200+ sales a month - what worked, what bombed, and the exact structures you can swipe and deploy this week.

Here’s what we’re covering:

-The biggest hiring mistakes studio owners make (part-timers, wrong pay mix, and “nice” trainers who can’t sell)

-What great sales candidates look like - and where to find them (phone sales > retail smiles)

-The must-have hoops in your recruiting funnel (fast video response, script roleplay, “close me” moment)

-The red flags to spot early (low energy, slick talkers, weak punctuality, zero learning velocity)

-The Wolfpack Academy: your first 14 days to get a rep selling fast

-The five non-negotiables (first 5 minutes, first 4 seconds, script discipline, call blocks, daily PD)

-How to manage and motivate salespeople (scoreboards, public recognition, clean incentives)

-Targets, activity and timing: 3-7pm and 8:30-10:30am call blocks, daily quotas, and follow-ups that win

-Commission, spiffs and “Woolies card” sugar hits -without trashing refund rates

-Integrating sales with marketing and ops so your rep is fed, focused and not buried in admin

… and a whole lot more

Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.

Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter

Connect with us:

My website: ⁠https://thegeronimoacademy.com ⁠

IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠

IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠

LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

Connect with us:

My website: ⁠https://thegeronimoacademy.com ⁠

IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠

IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠

LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

If you think culture is free brekkie and a flash coffee machine, think again - this is the nuts-and-bolts playbook to build a standards-driven, high-performance team in a real Aussie studio.

In this episode, we get practical: exactly how to reset your vision, earn buy-in fast, set non-negotiables, and run a 90-day turnaround that dials up performance without burning your people out.

Here’s what we’re covering:

-Culture ≠ perks: it’s standards, rituals and accountability (not vibes)

-How to relaunch your vision with vulnerability - and make it about your team’s financial freedom

-The 90-day turnaround: lead with actions, earn respect, then meet

-Non-negotiables are the floor: reward behaviours, not just outcomes

-Gamify the next month: incentives, consequences, and removing fear of failure

-Measuring culture: track the intangibles and non-talent KPIs that actually win games

-Hiring truths: choose culture fit over raw talent (“change the man or change the man”)

-Everyone’s a leader: clear lanes of ownership that lift standards

-The SRB framework (Situation-Impact-Behaviour) for tough conversations

-Reframes that kill frustration, keep your best people, and create momentum

… and a whole lot more

Chapters:

⏳ [00:00] Culture Isn’t Perks - It’s Standards, Rituals, Accountability

⏳ [01:26] The Playbook Brief: Bringing World-Class Culture to Small Teams

⏳ [02:52] Re-Energising a Team After Poor Leadership: Vision & Vulnerability

⏳ [06:31] Cadences & Ownership: Weekly/Monthly Rhythm That Sticks

⏳ [07:19] Week One: The “Respect Checklist” and Leading With Actions

⏳ [09:03] Link Personal Goals to Business Goals (You Go First on Vulnerability)

⏳ [12:29] Make Non-Negotiables the Win Condition - Reward Behaviours

⏳ [16:02] Gamify the Next 90 Days: Incentives, Consequences, Accountability

⏳ [18:13] How to Measure Culture: Intangibles and Non-Talent KPIs

⏳ [21:27] Talent vs Culture Fit: Pick Your Pain (Choose Culture)

⏳ [24:05] “Change the Man or Change the Man”: Setting a Standard

⏳ [29:03] Tough Chats Made Simple: The SRB (Situation-Impact-Behaviour) Model

⏳ [36:04] Avoiding Conflict Loses Your Best People

⏳ [38:32] The Simple Truth: Standards Drive Everything

⏳ [40:01] When Culture Runs Without You (And Attracts Performers)

⏳ [41:15] Wrap-Up & Your Next Step

Hope you enjoy!

Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.

Want to LEARN proven systems to grow your business without burnout?

Go here: https://live.geronimoacademy.com/newsletter

Connect with us:

My website: ⁠https://thegeronimoacademy.com ⁠

IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠

IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠

LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

If you’re burnt out, juggling casuals and “spare parts”, and hoping a fruit bowl and team brekkie will fix culture - you’re kidding yourself.

Here’s the truth: culture isn’t vibes. It’s standards, systems and accountability - lived daily. In this episode, we unpack how elite footy programs like the Melbourne Storm and Norths turn “off-cuts” into pros, and how you can install the same habits in a five-person studio.

We’re talking non-negotiables (as the floor, not the ceiling), recruiting on character over CV, team-driven leadership, and the exact rhythms - huddles, reviews and scoreboards - that lift performance without you barking orders.

Here’s what we’re covering:

-The difference between real culture and “bribery” (and why free coffees won’t save you)

-Why recruiting on character beats qualifications every day of the week

-Non-negotiables as the floor (not the ceiling) - and how to set them

-The Storm “work program”, Purple Hearts and rituals that hardwire effort

-How to build team-driven accountability (so standards police themselves)

-The review room: 3 effort-based actions, player self-scores and visible scoreboards

-Mini-teams, healthy competition and gamifying the right behaviours

-Leading with questions, not speeches - practical prompts you can steal

-How to reset a weak culture in 90 days (without blowing up your team)

-What to do when a high performer is in a slump (support vs standards)

Chapters:

⏳ [00:00] Why Your “Culture” Isn’t Working (and What It Actually Is)

⏳ [01:05] Character Over CV: How Elite Teams Recruit Winners

⏳ [07:07] Systems, Standards, Accountability - the Culture Trinity

⏳ [12:21] Rituals That Matter: Jerseys Off the Floor & Standing to Greet

⏳ [20:10] Non-Negotiables Are the Floor, Not the Ceiling

⏳ [23:06] Inside the Storm: The Work Program & Perspective Shift

⏳ [33:44] Spotting Weak Culture: Meetings, Dialogue and Behaviours

⏳ [41:10] The Review Room: Effort Metrics, Self-Scores & Scoreboards

⏳ [44:30] Build the Framework: Themes, Mini-Teams & Gamification

⏳ [51:30] Listener Q&A: Spare Parts, Monthly Meetings & Where to Start

⏳ [1:03:00] Coaching High Performers Through a Slump (Without Dropping Standards)

⏳ [1:16:20] Daily/Weekly Huddles That Drive Action (Not Just Talk)

⏳ [1:21:30] Vision That Sticks: From Top-Down to Team-Owned

Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.

Want to LEARN proven systems to grow your business without burnout?

Go here: https://live.geronimoacademy.com/newsletter

Connect with us:

My website: ⁠https://thegeronimoacademy.com ⁠

IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠

IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠

LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠