Your team will never run through a wall for a revenue target.

Your team isn't unmotivated. Your hires aren't the problem.

No brand. No list. No members. No reputation.

Chapters

"Fine" isn't a feeling. It's a trap. And it's costing fitness studio owners more than burnout ever could.

Practice your sales calls with Gerry — our free AI roleplay bot → https://bit.ly/p-gerry-sales-call-bot

Book a free Hidden Million session → https://bit.ly/p-your-studio-check-up

————————————

Fine is stable revenue, a decent team, and a business that's technically working.

In this episode, Doza and Sophie break down why "fine" is more dangerous than struggle, what it actually costs you over 12 months, and the four-step framework to go from fine to f*ck yeah.

Book a free Hidden Million session → https://bit.ly/p-your-studio-check-up

————————————

In this episode, you'll learn:

If nothing changes in the next 12 months — same revenue, same team, same life — would that be fine?

If it's not a f*ck yeah, listen to this.

Next up: Why you're not in the fitness business — you're in the media business. And if you don't realise that now, you're going to lose.

Chapters

00:00:00 Fck fine — why "good enough" is killing your fitness studio

You've got leads. You're not converting them.

If you want leads that actually convert…Listen now.

Chapters

You're running ads. You're posting content. You're doing the work.

In this episode of Geronimo Unfiltered, Doza and Head Coach Ryan break down the three steps to building an intro offer that's profitable, attractive, and impossible to price-match.

This is Episode 2 of Money March. Last week was your avatar. This week is your offer. Next week is sales. Miss any step and the whole system breaks.

What you'll learn:

• The North Star Principle — the 3 rules every profitable offer must pass before you spend a dollar on ads

• Why 21–28 day programs convert better than trials every time (it's psychology, not logistics)

• The Hero Offer triangle: name, price, inclusions — and how to get all three right

• Why clear beats cute — and what the Special Mum Spectacular taught us about naming

• The CAC maths: how to price your offer so you're making $120 profit per sale, not losing money trying to win someone over

• The inclusion trap: why unlimited access, free parking, and grippy socks are killing your conversions

• How to use the Hero Offer Builder to create your complete offer in under 60 minutes

The Monday Morning Move:

Run your current intro offer through three questions: Is it profitable? Does it fix a specific problem? Is it for a specific person? Fail any one — it's not an offer. It's a discount with a deadline. Rebuild it before you run another ad.

Links & Resources:

🔍 Free Offer Audit — get your current offer reviewed before you build a new one → https://bit.ly/p-offer-audit

🤖 Hero Offer Builder (AI tool) → https://chatgpt.com/g/g-69b1f908f9d081919bbeec980da14164-hero-offer-builder

🎙️ Ep. 1 — Unf*ck Your Avatar → https://open.spotify.com/episode/6q9GxefWK9BO7xixgMsPcr?si=74c4e5c60471449e

📞 Free 15-minute Studio Check-Up → https://bit.ly/4kZSlya

Next episode: The offer's built. Now let's make a sale a day. Doza and Ryan break down the exact conversation that converts.

Chapters:

00:00 Why your offer is broken — and why it's not your fault

01:00 Step 1: The North Star Principle

02:10 Offer ≠ discount — the distinction that changes everything

03:10 The Hero Offer triangle: name, price, inclusions

03:30 Clear beats cute — how to name your offer right

05:10 The pub test

05:40 Building the 21 Day Mums Restart live

06:20 Step 2: How to price your intro offer (the 10% rule)

07:35 The CAC maths: why $14 trials lose money every time

09:15 Step 3: Inclusions — what to put in and what to cut

10:55 The signature on-ramp

11:30 Accountability vs access

13:10 Bonuses — when they help and when they hurt

14:00 The profitable offer checklist

14:25 Hero Offer Builder — live demo

16:00 Busy Dad Strength Kickstart built in real time

18:30 The Monday Morning Move

19:00 Next week: how to make a sale a day

Money March Ep 1: 3 Steps to Unfuck Your Marketing (And Why Your Ads Aren't Working)

Plus, we debut something we've never shown publicly before: GAV, the Geronimo Avatar Creator — an AI bot built specifically to help studio owners unlock their ideal member avatar and craft their hero narrative in real time.

Chapters:

This episode was recorded live at the Geronimo Sydney Summit in front of 150 studio owners.

Doza sat down with Danny - Geronimo's in-house finance coach and the man behind the Profit Coaching Academy- to deliver the keynote that had the room silent.

For the first time, we're sharing it with the full podcast audience.

IN THIS EPISODE:

THE BIG IDEA:

The gym is your vehicle. Financial freedom is your destination. The hardest part isn't the investing — it's getting to the million. You're already doing that work. Now make it count.

TAKE ACTION:

Book your free 15-minute studio wealth checkup: https://info.kellypartners.com.au/free-financial-health-check

CHAPTERS:

(0:00) Welcome to the Sydney Summit

If you’re stuck in a golden cage and don’t know where to start, book your free 15-minute studio checkup here and let’s find the gaps.

We get it ... on paper, your studio looks successful.

Revenue is solid.

Members love the experience.

Your community is strong.

Being stuck in the Golden Cage is one of the biggest hidden problems in studio growth and gym scaling … and most owners don’t realise they’re in it.

Most studio owners believe scaling requires more leads, better marketing, more ads, more hustle

But what if the real bottleneck isn’t lead generation?

What if it’s the lack of scalable fitness business systems underneath your revenue?

In this episode of Geronimo Unfiltered, we break down:

If you care about:

You’ll want to listen to this one all the way through.

Here's the reality no one talks about when you're a studio owner.

You might be:

And then wondering why scaling feels messy.

It’s not a marketing issue. It’s a systems issue.

Without the right structure, your gym or studio can grow revenue … but it can’t grow freedom.

Scaling a gym or studio isn’t about doing more. It’s about building systems your team can execute without you.

If you want to generate more leads, improve retention … and build real fitness business systems without burning out, connect with us at Geronimo Academy.

Website: https://thegeronimoacademy.com

Instagram (Geronimo): https://www.instagram.com/thegeronimoacademy

Instagram (Doza): https://www.instagram.com/hey.doza

LinkedIn: https://au.linkedin.com/in/andrewhandosa

Chapters

00:00 - The $1M Golden Cage

01:05 - Why successful gyms still feel stuck

03:10 - The missing piece in fitness business systems

08:20 - The 60% execution problem in studios

10:30 - Perfectionism & control in gym leadership

14:00 - Why scaling requires inspection, not effort

17:15 - The leadership shift from coach to CEO

23:30 - The structure behind scalable studio growth

31:00 - Why “I’ll just do it myself” kills gym scaling

39:20 - The 30-day breakout challenge

45:20 - How to start scaling properly

Download the Episode 4 workbook → https://bit.ly/p-finance-in-february-workbook

This episode is part of our 4-part Finance February series.

Watch the full series here → https://youtube.com/playlist?list=PLKi-7Pfz-69k5RqQyH-xU6EUe9Vk1_6LS&si=rzltOTe_pRerUshH

This is the episode where the money finally means something.

You’ve built awareness (Episode 1).

You’ve created rhythm (Episode 2).

You’ve learned how to make decisions and get paid properly (Episode 3).

Now comes the real question:

What do you actually do with the money?

Because profit without intention just turns into:

– Dumb spending

– Panic tax decisions

– Or a bigger business that still owns you.

This episode is about turning profit into freedom, wealth, and optionality — not more stress.In this episode, you’ll learn:

1) The order of operations for money (most owners get this backwards)

Profit isn’t for random spending.

There’s a sequence:

– Pay yourself properly

– Allocate for tax on purpose

– Decide how much stays in the business

– Decide how much gets extracted

– Then invest deliberately

Miss the order and you’ll always feel broke, even when the numbers look good.

2) Why “reinvest everything” keeps owners stuck

Reinvestment without rules is just unpaid labour in disguise.

You’ll learn how to reinvest with intention, so the business grows and your life improves.

3) The difference between business wealth and personal wealth

A valuable business is not the same as personal security.

We break down how to:

– Build cash buffers

– Separate business risk from life money

– Avoid having your entire net worth trapped inside your gym

4) Smarter tax decisions (not dodgy write-offs)

Buying stuff to “save tax” is one of the most expensive mistakes owners make.

You’ll learn how to:

– Plan tax early

– Use profit allocation instead of panic spending

– Make decisions your future self won’t regret

5) Designing a business that serves your life

This is where finance becomes personal.

What’s the point of profit if:

– You’re still stressed

– You still can’t switch off

– You still feel guilty spending money?

This episode ties the numbers back to why you started.

Homework:

Your homework for Episode 4 is to decide what your profit is for.

Download the workbook here → https://bit.ly/p-finance-in-february-workbook

Then choose ONE:

Set a profit allocation rule

Decide how much stays in the business vs comes out

Create a tax buffer (on purpose, not in panic)

Decide what “enough” actually looks like for your life

Map how profit turns into freedom over the next 12–36 months

Write it down.

Put it in the calendar.

Stop winging it.

What’s next?

That wraps Finance February.

If this series changed how you think about money, decisions, or your role as an owner, go back and rewatch it as a system, not four random episodes.

Connect with us:

My website: ⁠https://thegeronimoacademy.com ⁠

IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠

IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠

LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

Want to SCALE your business and generate more LEADS?

Go Here: https://bit.ly/4kZSlya

Want to LEARN proven systems to grow your business without burnout?

Go here: https://bit.ly/44XoX5w

Chapters

00:00 – Episode 4: what the money is actually for

01:10 – The order of operations for profit

04:30 – Why reinvesting everything keeps you stuck

08:20 – Business wealth vs personal wealth

12:45 – Tax planning without dumb spending

18:10 – Designing a business that serves your life

24:30 – Profit, freedom, and optionality

31:00 – Homework: decide what your profit is for

34:00 – Finance February wrap-up