Geronimo Unfiltered

When another studio shuts down, you are being given the opportunity to make 3 months of sales… in two weeks.

Remember: these leads already have a vision, a goal they are working towards, and a training schedule. And it is in their own best interest to fill that gap as quickly as possible. 

That’s where you come in. But you have to do it the right way.

This episode is all about how you can turn that closure into a massive opportunity to boost your membership and grow your business.

I’m talking all about how to gain 50+ new members in just a few weeks, the secret formula to creating your own luck in business and how to approach it legally (no spam laws).

Start preparing now.

You’ll hear: 

… and a whole lot more

Prefer watching to listening? Check out the video version of the podcast here.

Want the sales script? Hit me up on IG @hey.doza.

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Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

“When you take on the responsibility of leadership, you’re not taking on additional responsibilities. You are changing your career.”

Joining me on today’s episode is the incredible Rohan Dredge: the CEO of Pragmatic Thinking, a behaviour and motivation strategy company who has worked with the likes of Qantas, Toyota, Suncorp and Geronimo.

Rohan’s first episode ‘How to be a Leader People Actually Want to Follow’ is one of our MOST listened-to episodes. When we were down in the Gold Coast we knew we HAD to get him back on the poddy to continue to level up our leaders.

When we go into the health and fitness industry, we all have one goal: to help people get fitter, stronger and lead happier lives. But as your business grows, your role shifts from directly helping members to leading and managing teams.

And it’s not a change most of us are prepared for.

Join me as I ask Rohan all of your most commonly asked leadership questions including:

… and a whole lot more 

Listen to the OG episode with Rohan about How to Be a Leader People Actually Want to Follow over on Spotify / Apple. 

Learn more about Rohan Dredge and Pragmatic Thinking by visiting www.pragmaticthinking.com or heading over to Rohan’s LinkedIn here.

Prefer watching to listening? Check out the video version of the podcast here.

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If you’re looking to see how other gym/studio owners have created their OWN paths of success - look no further. 

Joining me on today’s episode is Anthony Bartolo, owner of ACTV Strength Co.

ACTV Strength Co. started as a Burleigh studio and has now expanded into a network in and of itself, with franchises operating in 4 other locations & GROWING.

Anthony is the blueprint for the success that you CAN achieve in this industry. So join us as we dive into how to open a profitable studio from DAY ONE, the truth about ‘the perfect location’, and the mindset that could be keeping you at level one. 

You’ll hear all about Anthony’s strategies including: 

… and a whole lot more 

Connect with Anthony on IG @anthonybartolo__ and Luke @lukekenelley

www.actvstrengthco.com // @actvstrengthco 

Prefer watching to listening? Check out the video version of the podcast here.

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This episode is the shit you NEED to hear.

If you know what you need to do but can’t get it done OR you feel yourself getting wrapped into the vortex of the economy is bad… you’re in the right place.

Joining me on today’s episode is the powerhouse mindset coach for Geronimo – Ash. We’re diving into why most fitness studio owners fail, the three core skills every great business owner needs, and three actionable steps you can start today. Stay tuned until the very end to hear a hard truth that all business owners need to face if they want success.

So if you've ever felt stuck, overwhelmed, or doubtful about the future of your fitness studio, this episode will provide both the wake-up call AND the roadmap you need to break through those barriers

This episode is for you if:

Let’s go.

Prefer watching to listening? Check out the video version of the podcast here.

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Sultan Kirby is a gym and fitness studio equipment specialist. He speaks to HUNDREDS of gyms a day and is right in the middle of what’s happening in the world, having just returned from a huge fitness equipment expo in LA.  

So what did he learn?

We asked Sultan the following questions:

… and a whole lot more 

Find out more about Sultan and his work over at www.compoundfitness.com.au and over on IG @compoundfitnessau

Prefer watching to listening? Check out the video version of the podcast here.

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Starting a business is tough—50% of them don’t survive, and 75% of business owners earn less than minimum wage.

During a particularly tough time with my business, I asked my accountant this question.

“Do I push harder or do I start driving Uber to supplement my income?”

His response?

“If you have enough time to drive an Uber, you have time to focus on your business.”

Our studio then went on to become the largest and fastest growing studio in Sydney, in addition to winning multiple Division Champion awards we were also voted Sydney’s #3 best place to workout, and #1 Gym by The Urban List.

So in today’s episode, I’m talking about the FIVE most important steps that I would take if I were to open a studio again today. 

These are actional tips, even for network studios. I’ll also be diving into a unique concept that we’ve been exploring - one that is the complete OPPOSITE of a traditional gym…

You’ll hear: 

… and a whole lot more 

Prefer watching to listening? Check out the video version of the podcast here.

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Can’t find any experienced trainers out there? You’re not alone.

Joining me on today’s show is Chris Lawrence, a former NRL player who made it against all odds when he dislocated his hip, had 13 bones in his face shattered during practice AND still went on to play 250 games for the West Tigers.

Since then, Chris has gone on to design an education program for professional athletes to provide freedom for athletes after their sporting careers.

As a result, Chris speaks to thousands of gyms, and what he has found might not surprise you…when it comes to hiring trainers - there is a ‘Missing Middle’.

So if there aren’t any trainers out there, who are you meant to hire?

Let’s find out.

You’ll hear: 

… and a whole lot more 

Check out Chris over on IG @chrislawrence04

If you want to learn more about One Training, head over to @onetraining and claim a free gift pack from Vitadrop over at http://www.vitadrop.com.au/onetraining.

Prefer watching to listening? Check out the video version of the podcast here.

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Most studio owners are more familiar with their love language than their financial metrics. 

But did you know that everything you want in business and in life is on the other side of a couple of reports?

Today I brought our CFO, Danny Chiha on the show to break down everything you need to know about reporting - it’s entry-level but do this and the game WILL change for you.

You’ll hear: 

… and a whole lot more!

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The fitness and wellness industries are seeing a rise in a different type of studio owner - those who are already great but want to be the BEST.

These are the studios that when you look at their numbers, they seem to be at the top of their game. BUT behind the scenes, they’re stressed, they’re working overtime, and they’re taking on responsibilities they shouldn’t be doing, to get their numbers in the green.

So how do you push through to the NEXT LEVEL and gain LEVERAGE?

There are three things that will get you there: a Team Identity, Team Design, and Accountability Chart. 

Listen to this episode to find out:

… and a whole lot more

Prefer watching over listening? Watch the video version here. 

The diagram of the Golden Pyramid is here.

Check out Soph’s job description here.

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The CrossFit industry is changing. 

People are no longer interested in flogging themselves anymore - they’re focusing on their mental health and wellbeing. And with recent events over the last few years, who can blame them?

So what happens to an industry that was built on a steel will and peak physical strength? 

Joining us on the show today is Jack & Jacob from Southend Crossfit in Maroubra who have not only achieved a churn rate of 3% but they’re up $10k a month in LESS than 6 months with net 50 members. Jack and Jacob run an incredible CrossFit studio that CONTINUES to evolve and adapt to meet the market's needs. 

So what are their secrets?

Let’s find out.

You’ll hear: 

… and a whole lot more 

Want to hear more from the CrossFit boys? Have a listen to their poddy Southend Podcast here.

Give them some love over on IG @southendcrossfit or head over to their website www.southendcrossfit.com.au

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