The Global Capability Framework is the Global Alliance’s benchmark for how professionals in public relations and communications management perform at their best. It applies to individuals as well as those who assemble teams of communications professionals, including entire departments. The framework took two years to build with contributions from all around the World. In this episode we explore the 11 capabilities, speaking with one of the authors of the Framework, Dr Amy Thurlow.Guest Professor Amy Thurlow Ph.D., APR, FCPRS<a href='mailto:Amy.thurlow@msvu.ca'>Amy.thurlow@msvu.ca</a> Link to the Global Capabilities Framework <a href='https://www.globalalliancepr.org/capabilitiesframeworks'>https://www.globalalliancepr.org/capabilitiesframeworks</a> <a rel="payment" href="https://www.buymeacoffee.com/dougv">Support the show</a>

The Global Capability Framework is the Global Alliance’s benchmark for how professionals in public relations and communications management perform at their best. It applies to individuals as well as those who assemble teams of communications professionals, including entire departments. The framework took two years to build with contributions from all around the World. In this episode we explore the 11 capabilities, speaking with one of the authors of the Framework, Dr Amy Thurlow. Guest Professor Amy Thurlow Ph.D., APR, FCPRS Amy.thurlow@msvu.ca Link to the Global Capabilities Framework https://www.globalalliancepr.org/capabilitiesframeworks Support the show

The Global Capability Framework is the Global Alliance’s benchmark for how professionals in public relations and communications management perform at their best. It applies to individuals as well as those who assemble teams of communications professionals, including entire departments. The framework took two years to build with contributions from all around the World. In this episode we explore the 11 capabilities, speaking with one of the authors of the Framework, Dr Amy Thurlow.Guest Professor Amy Thurlow Ph.D., APR, FCPRS<a href="mailto:Amy.thurlow@msvu.ca" rel="noopener noreferrer">Amy.thurlow@msvu.ca</a>&nbsp;Link to the Global Capabilities Framework <a href="https://www.globalalliancepr.org/capabilitiesframeworks" rel="noopener noreferrer">https://www.globalalliancepr.org/capabilitiesframeworks</a>&nbsp;<a href="https://www.buymeacoffee.com/dougv" rel="noopener noreferrer">Support the show</a>

11 Capabilities of a Communications Professional or Team

We tell stories.... stories about Public Relations and Marketing that will inspire your career in PR. Public Relations is evolving rapidly, and this is where you’ll find thoughtful and concise interviews on the latest insights, ideas, and approaches with PR experts all over the world.&nbsp; And straight up, you may not agree with all of them. Neither do we. The point is these are perspectives and ideas that need to be talked about. From authentic storytelling, to harnessing the power of AI to innovative media relations and crisis communications, to adopting more behavioral science communications strategies. And even controversial ideas, some of which work extremely well in politics and business. As Marketing and Communications strategies continue to shape the way organizations connect with their audiences, staying current is essential. Stories and Strategies is the public relations podcast that keeps you informed, inspired, and equipped to push boundaries and achieve excellence in PR. If you work in Public Relations and/or Marketing, and you love stories, we get you... and we got you.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;

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We tell stories.... stories about Public Relations and Marketing that will inspire your career in PR. Public Relations is evolving rapidly, and this is where you’ll find thoughtful and concise interviews on the latest insights, ideas, and approaches with PR experts all over the world.  And straight up, you may not agree with all of them. Neither do we. The point is these are perspectives and ideas that need to be talked about. From authentic storytelling, to harnessing the power of AI to innovative media relations and crisis communications, to adopting more behavioral science communications strategies. And even controversial ideas, some of which work extremely well in politics and business. As Marketing and Communications strategies continue to shape the way organizations connect with their audiences, staying current is essential. Stories and Strategies is the public relations podcast that keeps you informed, inspired, and equipped to push boundaries and achieve excellence in PR. If you work in Public Relations and/or Marketing, and you love stories, we get you... and we got you.                              

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