Masters in Travel

11. How to set goals and measure success in your travel business


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How do we, as travel advisors, measure our success? What does success look like? And how should it be measured?⁠

How should travel advisors set goals? What should we measure? How far reaching should those goals extend? When setting goals, what should we be focusing on? ⁠

We all know that while there may not be any barriers to entry into the travel industry as an advisor, it does on the other hand require a tremendous amount of grit and patience in those first few years. And while sales and revenue and commissions are so often talked about, I believe that we sometimes get distracted by these metrics because we aren’t always in complete control of these metrics and I also believe that when measuring the success of a travel advisor, it is about so much more than these numbers.

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Resources Mentioned

James Clear Goal Setting

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Masters in TravelBy Whitney Shindelar and Brianna Glenn

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