A deep dive into the art of patient retention for acupuncturists with my business mentor, Ildi Arlette. 

If you’re spending most of your energy chasing new patients, you might be missing the easiest way to grow your practice. 

In this episode, I sit down with Ildi Arlette, founder of Results Continuum, who has spent over 24 years helping clinics across North America master the art of patient retention. We explore why 80% of your business focus should be on keeping current patients, the referral strategies that actually work today, and how to re-engage patients who’ve been absent for months or even years.

What you'll learn:

• Why your top 1–3 services drive 80–95% of your revenue—and how to double down on them.
• Referral programs that work in today’s economy (hint: $50+ incentives beat the old $25 norm).
• Exactly how to run a warm, non-awkward “We Want You Back” email to re-activate lapsed patients.

Find it quickly:

• 00:34 - Deep Dive into Strategies for Patient Retention for Acupuncturists
• 02:52 - Meet Ildi
• 04:47 - The Importance of Retaining Existing Acupuncture Patients
• 11:12 - Effective Referral Programs
• 17:47 - Creating a Welcoming Clinic Environment
• 23:22 - Reactivating Previous Acupunctur ePatients
• 24:53 - Redefining Patient Retention
• 25:49 - Understanding Patient Feedback
• 27:27 - Learning from Patient Experiences
• 29:54 - Addressing Social Reasons for Patient Absence
• 32:05 - Effective Communication Strategies
• 34:55 - Personalized Marketing Approaches

Mentioned in this episode:

• Jane - Use code ACUSCHOOL1MO for 1 Free Month 
• Snack Size Marketing Club
• Ildi's previous episode on the show: 103

Connect with Ildi:

• resultscontinuum.com
• instagram.com/ildi_arlette
• Text Ildi: 403-312-7510

This episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

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