Welcome back to another awesome episode of The Healthpreneur Podcast! Today we are going to discuss how to give your clients exactly what they want. Laura Schoenfeld, an R.D. trained in functional medical nutrition therapy, talks about how she formed her philosophy, built her business around it, and attracted her ideal client in the process.  

 

The funny thing that she realized was that, when she stood for what she believed rather than hide it, she started attracting the clients she wanted. She found that, by having a specific niche, she could not only serve her ideal clients, but also give them exactly what they want.  

 

Laura’s business has grown and evolved over the years, and she’s got some excellent insights into what fostered and hindered her progression along the way. If you are a coach, practitioner, or trainer that wants to hone in on your offering, ideal client, and philosophy so you stand out from the rest, this episode is for you.  

 

In this episode, Laura and I discuss: 

• How she stands out. 
• Why outsourcing has given her more time for her expertise. 
• Being yourself to attract the clients you want. 

• The return on investment when paying for coaching and programs. 
• How niching has changed the trajectory of her business.  
• Empathy as a critical component to true, fulfilled success.  

 

1:30 – 8:30 - Laura’s background and how she formed the business she has now 

8:30 – 15:00 - Outsourcing and distinguishing what your clients know and want 

15:00 – 23:00 - Why it’s critical to be yourself and build your niche around that 

23:00 – 28:00 - Training and coaching and the balance between investment and benefit 

28:00 – 35:00 - Investing in coaching programs to learning and attract the right clients  

35:00 – 41:30 - The Rapid Five