Millionaire University

113. Retention and Revenue Scaling with Brigham Dallas


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Retention and Revenue Scaling with Brigham Dallas

In this episode, Brigham Dallas shares his unique entrepreneurial journey and the lessons learned while scaling Hello Sugar to a whopping 89 units. From employee retention strategies, the impact of company culture, to the advantages of technology such as AI in the workplace, Dallas shares it all. He also shares the critical role of leadership, savvy financial management, and the art of selecting the right partnerships and customers to nurture growth. Brigham reveals how refining branding and understanding the market led to skyrocketing engagement, and how rewarding employees can create a workplace where everyone thrives.


What we talked about with Brigham:

+ From College Dropout to Entrepreneur

+ Growing the business to 89 franchise units

+ Key Strategies for Workforce Optimization and Retention

+ Employee Retention and Leadership

+ Technologies Improving Operations

+ Balancing Financial Risk and Growth

+ Starting with minimal funds and scaling the business

+ Refining Brand Strategy and Franchising

+ Creating hiring protocols and refining brand concepts

+ Overcoming Operational Hurdles

+ Focusing on repeat customers and effective rebooking

+ Implementing AI for Customer Interaction

+ Reducing response time and human intervention requirements

+ Enhancements in Service Experience

+ The Psychological Aspects of Employee Rewards


Thank you Brigham!

We want to extend our heartfelt thanks to Brigham for sponsoring today's podcast episode.

Make sure to check out Hello Sugar here and to connect with Brigham, click here.


Sign up for our FREE Business Course - Understand the 7 Phases of A business, so you know where you are now and where you need to go next! Go to https://www.millionaireuniversity.com/training.


If you enjoyed this episode with Brigham, let us know by clicking on any of the links below to send him a quick shout-out:

Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you!


And if you want us to answer your business questions on an upcoming episode, drop us a line at [email protected].



To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.

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