Since 2005, Brendan Kane has helped the largest brands and celebrities in the world reverse engineer how to make content go viral. Brendan and his team at Hook Point have generated 60 billion views and 100+ million followers for the content they have worked on. Check out Brendan's books:

One Million Followers: https://amzn.to/3yNgYsH

Hook Point: https://amzn.to/3yNfhvq

⏺️ Voics: https://www.voics.co/

🎙️ Podcast University: https://bit.ly/3Dqip2S

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📞 Schedule Free Call: https://bit.ly/3GsNyTU

(00:00) Introduction
(02:56) Why do you do what you do?
(05:45) Why do people fail on social media? 
(08:40) Human psychology of content & storytelling 
 (11:45) Why content is suppressed and downgraded
(14:22) Why does some content going viral?
(15:55) The benefits of building one million followers
(18:05) How to reverse engineer building social platforms
(22:05) How to write an effective marketing hook
(26:20) Best findings from the top creators in the world
(31:12) How Andrew Tate achieved mass virality
(38:08) How to repurpose content the right way 
(40:41) Nuances between content and platforms
(43:25) Retention rate and value of content
(46:00) How to build an audience and community

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