Acupuncture Marketing School

115 | How Acupuncturists Can Rethink Success with Dr. Michelle Wendling


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Have you ever felt like you’re doing everything right in your clinic, yet you still don’t have the practice you envisioned?

What if the missing ingredient isn’t more marketing, but a clearer bridge between where you are and where you want to be? In this episode, I’m joined by Dr. Michelle Wendling, chiropractor and business coach for wellness practitioners. 

Michelle shares her refreshing approach to building a practice that actually fits you and not someone else’s version of success. We dive into how to stay curious instead of fearful, how to communicate your value so patients understand their progress, and how to support them through stressful seasons. Michelle also breaks down simple systems that help acupuncturists create practices that feel lighter, more aligned, and genuinely sustainable.

What you'll learn:

  • How to reframe success so your practice matches your personality and values
  • Simple ways to communicate patient progress that strengthen trust and retention
  • How acupuncturists and other wellness professionals can guide patients through stressful seasons with care

Find it quickly:

  • 3:41 - Meet Dr. Michelle Wendling
  • 7:34 - Finding your business recipe
  • 10:25 - Stay in the curious and reframe your stories
  • 21:08 - When you want to make more money
  • 25:14 - The four step patient conversation for growth mindset
  • 34:06 -Booking clients for the holiday season
  • 42:41 - Michelle’s definition of success

Mentioned in this episode:

  • Email: [email protected]
  • Website: bethebestchiropractor.com
  • Facebook: https://www.facebook.com/michelle.wendling.96

💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.

Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

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Acupuncture Marketing SchoolBy Michelle Grasek, MS, L.Ac.

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