This week I'm joined by one of the expert guests on the TV show, Jack Singleton, who is chairman of Roses Only. I've known Jack for 20 years when he took over the Wizard advertising account - and he's gone on to bigger things with Australia's largest flower delivery company, Roses Only. We talk about how it's so much more than a flower company, it's a technology and logistics company. Listen in to find out how much testing and refining Jack and his team do, and why brand storytelling is so important.

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