In this episode of the CattleUSA Daily Podcast, Lauren Moylan and Ryan Moorhouse discuss the recent developments in the beef industry, focusing on the long-range plan for 2021-2026. They explore key goals such as sustainability, consumer trust, and the importance of storytelling in the industry. The conversation emphasizes the need for transparency and collaboration within the beef supply chain, as well as looking forward to future events like CattleCon.

Links

⁠Beef is What's for Dinner⁠

⁠Cattlemen's Beef Board⁠

⁠National Cattlemen's Beef Association

Watch on Youtube

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Takeaways

The weather in Texas has been favorable for cattle producers this year.

The summer business meeting was a success with high participation.

The long-range plan for the beef industry outlines goals for sustainability and consumer trust.

Sustainability includes both environmental and business aspects.

Consumer trust is crucial for maintaining beef demand.

The beef supply chain is segmented and needs to work together more effectively.

Transparency in the industry can help build consumer confidence.

Storytelling is more impactful than just presenting facts about beef.

The long-range plan serves as a playbook for the next five years.

Future events like CattleCon are highly anticipated by industry members.

Chapters

00:00 Life in Texas and the Summer Business Meeting

05:07 Long Range Plan for the Beef Industry

09:38 Sustainability and Consumer Trust in Beef Production

16:31 Looking Ahead: Cattle Con and Future Events

beef industry, long range plan, sustainability, consumer trust, storytelling, agriculture, cattlemen, animal health, transparency, industry goals