In this episode, Lauren sits down with industry veteran Marty Ropp to cut through the noise on genomics and what it actually means for cattle producers. Marty shares how genomic tools have finally caught up to the promises made 20 years ago, why he believes their biggest value is on the cost-reduction side, and how precision mating and DNA-informed cow selection can quietly add up to serious long-term profit. From seedstock expectations to commercial heifer selection to system-specific genomic tools, this conversation is a straight-shot look at where genomics fits in a practical ranch business and what happens to those who ignore it.

Links

Allied Genetics - https://alliedgeneticresources.com/

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Takeaways
• Genomics is not just a buzzword; it is now a mature, science-based tool that meaningfully improves genetic decisions.
• The biggest value of genomics is in reducing costs, especially through maternal, fertility, and longevity traits that are hard to measure.
• Traditional tools work well for growth and carcass traits, but genomics shines where traits are “lowly heritable” in the old system.
• Genomics acts like a risk-management guardrail, keeping operations out of the ditch and speeding up improvement.
• ROI is slower and longer-term on the cow side, which makes it harder to market but more powerful economically.
• Commercial herds should prioritize testing young and replacement females, not just bulls.
• Seedstock producers who aren’t genomically testing all bulls and potential replacements are already behind.
• Precision mating tools use genomics to avoid “wasted matings” and predict when that dream mating will actually produce a dud.
• System-specific genomic indexes (for Wagyu programs, conventional grids, etc.) help align genetics to real-world profit targets.
• Marty believes producers who lean into precision and genomics will drive the industry in 10–20 years, while resisters risk getting left behind like parts of the old swine genetics business.

Chapters
00:00 From Swine to Beef: Marty’s Path Into the Genetics World
02:25 What Genomics Really Is — And Why It’s the Final Answer, Not the Sales Pitch
05:24 Why the Biggest Genomic Payoff Is on Cost Reduction and Maternal Traits
09:31 Precision, Not Hype: How Systems and Genomics Fit Together From Birth to Harvest
13:48 Bulls vs. Cows: Where to Start Testing and Why Females Matter More Than You Think
16:41 The Next 5–15 Years: Precision Mating, Sorting, and System-Specific Genomic Tools
21:24 Lessons from the Swine Industry and Marty’s Warning for Beef Genetics
22:35 Final Advice: Invest in Genomics, Then Actually Use the Data

genomics, cattle genetics, precision mating, maternal traits, cow longevity, reproductive efficiency, cost reduction, seedstock strategy, commercial cow-calf, precision agriculture, DNA testing, heifer selection, feeder cattle value, carcass traits, beef industry technology

Warm temps, melting snow, and a half-marathon training confession set the stage for what turns into one of the most candid episodes of the year. Host Lauren Moylan sits down with market analyst and cattle feeder Dan Gerhold to talk holiday cattle markets, LRP strategy, and what 2026 might really look like for margins. Then Dan takes off the CattleUSA Insurance hat, puts on his feeder hat, and unloads a blunt, unapologetic rant about beef demand: dietitians still pushing lean and portion control, checkoff dollars sleepwalking through the carnivore and keto moment, and why Make America Healthy Again should have beef front and center. It’s part market rundown, part reality check on how this industry is (and isn’t) talking to the consumer.

Links

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Takeaways
• Holiday cattle trade is typical: shorter kill weeks, quieter boards, but coming off a strong “Santa Claus rally” in cash.
• Recent weeks saw meaningful strength in fat cattle and feeder prices, giving producers a better end to 2025 than many expected.
• Dan expects tighter margins in 2026 for feedlots and backgrounders compared to the big profit runs of 2025.
• Year-end is prime time to use LRP and options as both risk management and tax tools; producers should talk with their accountants now.
• Despite years of new research supporting higher-protein, higher-fat diets, many dietitians and major brands are still pushing “lean” and strict portion control.
• Dan argues the beef checkoff is missing a massive opportunity to ride the carnivore and keto wave with hard data and aggressive consumer marketing.
• He questions why checkoff dollars aren’t funding big, visible campaigns that highlight saturated fat, protein, and real health outcomes tied to beef.
• Internal finger-pointing at packers and retailers is easier than facing the core issue: long-term demand is built at the consumer level, not in investigations.
• With two-plus years of potential “Make America Healthy Again” momentum, beef should be at the policy and messaging table, not sitting quietly on the sidelines.
• Grain and energy markets are still sluggish, which complicates the feed side; Dan remains concerned about beef demand and pricing power going into 2026.

Chapters
00:00 Warm Winter, Half-Marathon Plans, and Setting the Scene
01:45 Holiday Trade, Cash Rally, and Where the Cattle Market Sits Now
03:22 Short Kill Weeks, Tax Season, and Using LRP as a Year-End Tool
05:27 2025 Recap: Big Profits, Producer Pain, and Tighter Margins Ahead
05:49 Dan’s Rant: Dietitians, Lean Beef Messaging, and a Frustrated Feeder
09:38 Checkoff Dollars, Carnivore/Keto Momentum, and a Missed Marketing Window
13:51 Same Team, Same Consumer: Why Internal Blame Won’t Fix Demand
18:32 Grains, Energy, and Why Dan’s Worried About 2026 Beef Demand
20:09 Final Market Notes and Closing Thoughts

cattle markets, beef demand, beef checkoff, holiday trade, LRP, risk management, feeder margins, grain market, energy prices, carnivore diet, keto diet, saturated fat, nutrition messaging, MAHA, consumer behavior, dietitians, cattle feeders, cow-calf producers, CattleUSA Daily Podcast

Representative Tracey Mann returns to the podcast for a wide-ranging conversation on the Bridge 8 announcement, ag trade realities, input costs, and what farmers should expect heading into 2025. Lauren digs into whether the $12 billion in tariff-derived support will actually move the needle, how soon producers might see relief, and what happens if the trade negotiations everyone is banking on stall out. Rep. Mann also outlines what Farm Bill 2.0 needs to fix, what was truly accomplished in the Working Families Tax Cuts bill, and how Congress plans to keep key programs from expiring. It’s a candid look at policy, markets, and the political landscape shaping the future of American agriculture.

Links

Rep. Tracey Mann's Website - https://mann.house.gov/

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Takeaways
• Bridge 8 uses $12B in tariff revenue to help farmers absorb high input costs and low commodity prices.
• Not every producer will feel the same level of impact; effectiveness will vary by commodity and region.
• Additional support from the Working Families Tax Cuts bill begins in January, including stronger crop insurance and higher reference prices.
• Ag trade deficits grew significantly in the previous administration; new deals aim to reverse that trend.
• China, the U.K., and other partners have early ag-purchase commitments, but enforcement remains critical.
• Unfunded programs from the earlier legislation have been extended so nothing lapses at year-end.
• Priorities for Farm Bill 2.0 include Food for Peace reforms, promoting U.S. commodities in global aid, and expanding precision ag tools.
• Input costs remain the biggest driver of why safety-net programs need updates.
• Farmers need policy certainty to operate confidently, especially in volatile markets.
• Rural values—faith, family, hard work, responsibility—remain central to Rep. Mann’s advocacy.

Chapters
00:00 Kicking Off with Bridge 8 and the State of Farm Economics
01:20 Is $12B Enough? What Support Looks Like Across Commodities
02:23 Trade Deals, Surpluses Lost, and What Farmers Should Expect
03:17 What Happens to Programs Set to Expire at Year-End
04:50 Farm Bill 2.0 Priorities and What Still Needs to Get Done
06:04 Why Policy Certainty Matters for American Agriculture
07:01 Final Thoughts from Rep. Mann and Closing Remarks

ag policy, Bridge 8, farm bill, tariff revenue, trade deals, crop insurance, reference prices, input costs, agricultural economics, U.S. agriculture, Rep. Tracey Mann, commodity markets, MAP funding, FMD funding, food aid, precision agriculture, rural values

Winter is here, forage is fading, and a lot of cows are walking into the hardest part of the year underfed and overworked. In this episode, Lauren Moylan and advocate Emma Coffman get brutally clear about what that really means: every decision at the feed bunk shows up later in your calving ease, your BRD rates, your weaning weights, and the size of your check at the sale barn. From why a cow needs to calve in a body condition score 5–6, to how fetal programming works, to when it’s smarter to sell cows than starve them, Lauren Moylan and Emma Coffman walk through practical, science-backed winter nutrition strategy. They dig into hay and forage testing, mineral programs, regional differences, using extension services, and why “pay for it now or pay for it twice later” is the economic reality for every herd heading into 2026.

Links

Emma's Links - https://linktr.ee/doubleeranch ⁠

CattleUSA Website - ⁠https://www.cattleusa.com/⁠

Facebook - ⁠https://www.facebook.com/cattleusamedia⁠

Instagram - ⁠https://www.instagram.com/cattleusa.media/⁠

Subscribe to our newsletter - ⁠https://www.cattleusadrive.com/⁠

CattleUSA Media - ⁠https://www.cattleusamedia.com/⁠

Lauren’s Instagram - ⁠https://www.instagram.com/_laurenmoylan/⁠

Lauren’s Youtube - ⁠https://www.youtube.com/@Showboatmediaco⁠

The Next Generation Podcast Website - ⁠https://www.thenextgenag.com/⁠

Takeaways
• A calf’s potential starts in utero; genetics mean nothing if the cow is underfed during pregnancy.
• Cows need to calve in a body condition score 5–6; too thin or too fat both create calving and health problems.
• Underconditioned cows (3.5–4 BCS) rarely “bounce back” and their calves stay stunted and discounted for life.
• Winter is not the time to make harsh budget cuts on feed, supplements, or minerals if cows are already behind.
• If feeding the herd properly is not financially realistic, downsizing is smarter than running twice as many skinny cows.
• Hay and forage testing is non-negotiable; crude protein and quality swing more than most producers assume.
• One bale sample is not enough; pH, soil, and field variation mean multiple core samples across lots are needed.
• Mineral or soil tests done once are not a lifetime answer; drought, rain, and storage all change the nutritional picture.
• Not every “miracle” product fits every operation; ranchers should lean on science and numbers, not marketing.
• Regional extension services and universities can often test forage cheaply or free and connect producers to local expertise.
• Having cows in good flesh buys time when forage quality drops, leases change, or drought tightens conditions.
• Keeping detailed cost and feed records is the only way to know true breakeven and whether the operation is actually profitable.
• True diversification or “extra” jobs don’t justify ignoring the math; if the cow business doesn’t pencil, it won’t last.

Chapters
00:02 Vegas, NFR, and Staying Healthy on the Road
01:31 Why Winter Nutrition Starts the Day a Cow Conceives
03:35 Body Condition Score: The 5–6 “Sweet Spot” and What Happens Outside It
06:18 Thin Cows, Stunted Calves: Long-Term Damage from Undernutrition
08:52 Hay and Forage Testing: Knowing What You’re Actually Feeding
11:14 Mineral Programs, Soil Tests, and When to Ignore the Sales Pitch
12:12 Using Extension Services and Local Experts to Get Real Data
13:42 Planning for Drought, Hay Shortages, and a Stable 2026 Calf Crop
14:12 Good Foundations Buy You Time When Conditions Change
15:38 Recordkeeping, True Breakevens, and When Downsizing Makes More Sense
16:30 Closing Thoughts and How to Get in Touch with Emma Coffman

winter feeding, fetal programming, body condition score, BCS 5–6, cow nutrition, forage testing, hay quality, mineral program, cow-calf profitability, downsizing, drought planning, extension services, BRD risk, weaning weights, ranch recordkeeping

This winter’s atmosphere is officially locked in, and it is not the pattern a lot of people were hoping for. In this episode, meteorologist Gary Lezak joins host Lauren Moylan to unpack the new Lezak Recurring Cycle, why the Colorado Rockies are sitting on roughly 40% of normal snowpack, and what that means for drought risk across Nebraska, Kansas, and the broader ag belt. Gary Lezak explains the two main phases driving this year’s weather, why social media “apocalypse” forecasts are missing the mark, and how farmers and ranchers can use the LRC to plan moisture, planting windows, and storm risk from now through spring.

Links

Weather 20/20 Dashboard Discount⁠ - https://www.weather2020.com/partner/cattle-usa
Substack - https://weather2020.substack.com/
The Global Predictor App ⁠- ⁠https://www.weather2020.com/global-predictor-mobile-app
Youtube⁠ -https://www.youtube.com/@Weather2020
Follow Gary on X ⁠- https://x.com/glezak 
CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Takeaways
• Drought areas are not shrinking yet; whether dryness expands across Nebraska, Kansas, and Missouri will be decided in the next 2–3 months.
• The first phase favors Alberta Clippers and heavy Great Lakes snow; cities like Chicago could end up with well above-normal totals.
• The second phase shifts the jet into the West Coast, sending storms into California and occasionally into the central plains.
• Colorado’s ski country is sitting at roughly 40% of average snowpack, a red flag for fire season, runoff, and long-term water supply.
• Western Nebraska and western Kansas sit on the edge of a potentially dry corridor that needs to be watched closely through winter.
• Despite online hype about “the worst winter ever,” the pattern so far has produced brief cold shots followed by strong warmups.
• The LRC gives a framework to map which weeks are likely wetter or drier from January–May, giving agriculture a planning edge.
• A stronger phase-two jet in late December and again in mid-January/mid-February could bring a significant plains storm or ice event.
• Long-range confidence grows over the next few weeks as more cycles complete, sharpening forecasts for planting and early growing season.

Chapters
00:00 Road Trips, Dogs, and Tumbleweeds: Gary Lezak Checks In from Colorado
02:35 First Big Question: Is This Pattern Setting Up a Major Drought?
03:30 Two Phases of the New LRC: Clippers North, Questions for the Plains
04:35 Thin Snowpack in Colorado and What It Signals for Fire and Drought Risk
06:28 How This Winter Pattern Could Shape Nebraska–Kansas Moisture
07:34 Weather Hype vs. Reality: Social Media Forecasts and Actual Data
08:57 What We’ve Seen So Far: Cold Shots, Fast Warmups, and No “Monster” Blizzard Yet
09:35 Why Spring Moisture Still Matters Most for the Ag Belt
10:41 Watching Phase Two: Holiday Storm Potential and a Maybe-White Christmas
11:40 Driving Through Cattle Country: Ground-Level Perspective from Nebraska and Kansas
12:42 Waiting on the West Coast Storm Door to Open Again
13:18 Where to Find the Full 40-Page Winter Forecast and Weather 2020 Resources

winter weather, long-range forecast, Lezak Recurring Cycle, LRC, drought risk, Colorado snowpack, Great Lakes snow, Alberta Clippers, California storms, ice storm potential, Nebraska weather, Kansas weather, agricultural planning, Weather 2020, seasonal forecast, planting season outlook, moisture patterns, cattle country weather

When cattle prices finally bounce back, most producers’ minds go straight to optimism, not labeling law. In this episode, host Lauren Moylan and John Campbell walk through a sharp rebound in the sale barns at La Junta, Riverton, and Dodge City, why light calves are once again knocking on October highs, and what that could mean heading into grass turnout. Then the conversation takes a hard turn into one of the industry’s most emotional topics: Mandatory Country of Origin Labeling. John Campbell lays out why mCOOL has become a “sacred cow,” why he doubts it will significantly change consumer behavior, and how imported beef, food labeling laws, and real-world grocery decisions collide with the way producers think the world works.

Links

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Takeaways
• Recent sales in La Junta, Riverton, and Dodge City show a strong rebound, with light calves in many cases back near October highs.
• Feeder and calf prices on suitable turnout cattle jumped $30–$40 per head in a matter of weeks in some weight classes.
• John Campbell expects tight supplies of light cattle and seasonal grass demand to support even higher prices into spring.
• Despite recent volatility and “bad news,” a lot of pessimism has been taken out of the cattle market for now.
• John Campbell views mCOOL as a “good idea,” but not the number one issue the beef industry should be willing to die on.
• He argues most consumers do not truly shop by country of origin; they buy on habit, price, and convenience more than label fine print.
• The U.S. imports a large share of its food, including the majority of fruits, vegetables, and almost all seafood, and consumers rarely check those origins.
• Labeling is already highly regulated; adding mandatory country-of-origin language risks even more complexity, enforcement, and tiny unreadable print.
• Lauren Moylan raises concerns about current “Product of USA” rules that allow imported beef slaughtered and packaged domestically to wear a U.S. label.
• Both agree that the bigger strategic question is whether mCOOL would actually shift consumer behavior enough to justify the cost and regulatory burden, especially when the industry still needs imported lean beef and steady demand at the meat case.

Chapters
00:00 Checking In from the Road: Offices, Cell Phones, and Never Sitting Still
01:22 La Junta, Riverton, and Dodge City: Rebound Runs and Big Jumps in Calf Prices
05:35 Why Light Calves May Still Have More Upside Heading Into Grass Season
06:50 John Campbell Lights Up the M-COOL Debate and Questions Industry Priorities
09:11 What Consumers Really Look At: Labels, Origin, Price, and Convenience
13:55 Folgers, Honduras, and Imported Food: A Reality Check on Label Obsession
18:23 Lauren Moylan Pushes on “Product of USA,” Imports, and Trade Realities
24:10 Do We Need M-COOL—or Do We Need People Eating More Beef?
26:33 Closing Thoughts, Listener Reactions, and a Promise of More Uncomfortable Conversations

cattle markets, calf prices, La Junta sale, Riverton sale, Dodge City sale, light calves, turnout cattle, price rebound, mCOOL, Mandatory Country of Origin Labeling, product of USA, beef imports, food labeling laws, consumer behavior, grocery buying decisions, U.S. beef industry, trade and imports, lean beef demand, regulatory burden, John Campbell, Lauren Moylan

The cattle market just put producers through one of the wildest years in recent memory, and this episode does not sugarcoat it. Lauren Moylan sits down with Dan Gerhold and Samantha Cozza-Wright to unpack a year defined by $400–$500 per head price swings, an $80 per hundredweight collapse in two months, dead cat bounces on low open interest, and a cash market that refuses to roll over. They dig into why producers froze on coverage during the rally, panicked on the way down, and now hesitate again as prices snap back. From shrinking cash transparency in Texas and unseasonably strong ground beef demand, to 2026 volatility risks, LRP sticker shock, and a grain market that looks ready to grind higher, this conversation is a blunt playbook on how to quit reacting emotionally and start using rallies to protect the top of the market.LinksCattleUSA Insurance - ⁠https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠⁠CattleUSA Website - ⁠https://www.cattleusa.com/⁠Facebook - ⁠https://www.facebook.com/cattleusamedia⁠Instagram - ⁠https://www.instagram.com/cattleusa.media/⁠Subscribe to our newsletter - ⁠https://www.cattleusadrive.com/⁠CattleUSA Media - ⁠https://www.cattleusamedia.com/⁠Lauren’s Instagram - ⁠https://www.instagram.com/_laurenmoylan/⁠Lauren’s Youtube - ⁠https://www.youtube.com/@Showboatmediaco⁠The Next Generation Podcast Website - ⁠https://www.thenextgenag.com/⁠Takeaways• The market has been violently volatile, with some calf types swinging $400–$500 per head inside a month.• Cash is “really strong” and packers still need cattle, but transparency is eroding as Texas drops out of reported negotiated trade.• Ground beef demand is unseasonably strong, shifting focus away from high-end cuts as the holidays approach.• Volume, slaughter, and price drifting lower together is a red flag Dan is watching closely.• Producers largely skipped coverage on the way up, then panic-booked hedges after Trump comments and a sharp break lower.• Psychology is driving a lot of bad decisions: waiting for “just $10–$15 higher” keeps producers exposed.• 2026 is set up to be just as volatile as 2025 if producers do not change how they manage risk.• LRP feels expensive because option volatility exploded, but structured correctly it can still protect meaningful price windows.• Dan outlines using LRP with options to narrow cost and protect the top slice of the market instead of insuring all the way to zero.• The latest USDA grain report was a “nothing burger,” but seasonal tendencies still point toward firmer corn into early spring.• If corn rallies into the $4.70–$4.95 range, Dan urges producers to get serious about hedging 2026 feed costs.• Samantha stresses using this rally to protect, not waiting for the next $20–$80 per hundredweight washout.• Even in chaos, there is opportunity for disciplined producers who reward rallies instead of chasing safety after the fall.Chapters00:01 Winter Updates and Weather Misery in Iowa and Kansas01:14 Choppy Futures, Gaps, Moving Averages, and Holiday Kill Expectations02:37 Cash Strength, Shrinking Texas Transparency, and Ground Beef Demand04:47 Slaughter, Volume, Restaurant Season, and Consumer Behavior Risks06:12 Looking Past 2025: Screwworm Headlines, Border Speculation, and 2026 Uncertainty07:52 Producer Psychology: Panic Booking, Missed Rallies, and Emotional Hedging09:50 $400–$500 Head Swings, Option Premiums, and the “To Zero vs To Reality” Problem12:08 LRP Structure, Option Strategies, and Protecting the Top of the Market14:28 Grain Market “Nothing Burger,” Yield Questions, and Seasonal Corn Rally Potential16:16 Final Advice: Use the Rally, Protect Profits, and Get the Prime Rib Thawedcattle markets, volatility, cash trade, Texas negotiated trade, market transparency, ground beef demand, producer psychology, risk management, LRP, options strategies, price protection, grain market, corn prices, USDA report, 2026 cattle outlook

Ranch income can swing wildly from year to year, and diversification is the go-to solution most producers assume they need. In this episode, Lauren Moylan breaks down why diversification only works when it integrates cleanly into the operation instead of adding chaos. She lays out which income strategies actually strengthen a cattle business, the common traps that drain profit and time, and how ranchers can identify opportunities that match their land, labor and long-term goals.

LINKS

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

TAKEAWAYS
• Ranch income is unpredictable, which is why diversification must reduce stress—not add it.
• New revenue streams should reinforce the core cattle business and fit the ranch’s land, labor, and resources.
• Every operation is unique, and diversification strategies should reflect that.
• Hunting leases can generate passive income but require liability planning and infrastructure.
• Direct-to-consumer beef has strong margin potential but demands time-intensive marketing and customer sales.
• Timing is often more important than projected profitability.
• Most ranchers are already time-poor, making workflow audits essential before adding new ventures.
• The most effective diversification often comes from monetizing existing strengths rather than chasing unrelated opportunities.

CHAPTERS
00:00 Understanding Ranch Income and Diversification Challenges
02:22 Effective Diversification Strategies for Ranchers
05:13 Identifying Energy Sinks in Diversification
08:16 The Importance of Time Management in Diversification
09:01 The Right Approach to Sustainable Diversification

ranch income, diversification, cattle business, income strategies, ranch management, sustainable farming, ranching challenges, revenue streams, agricultural business, livestock management

Labor may be one of the most emotional and misunderstood pieces of ranch management, and Lauren Moylan takes a clear-eyed look at why hiring help feels harder than ever. By breaking down the true economics of paid and unpaid labor, she explains the math problems hiding behind most ranch operations, why good help is so valuable, and how producers can build labor strategies that match both reality and revenue. From family labor to outsourcing and pay expectations, this episode reframes what sustainable labor looks like on today’s ranch.

LINKS

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

TAKEAWAYS
• Labor challenges on ranches are rooted in economics more than emotion.
• Skilled ranch help is rare, expensive, and difficult to retain.
• Many operations rely on underpaid or unaccounted labor, especially family labor.
• The “labor crisis” is largely a numbers problem—most ranches can’t justify full-time wages.
• Outsourcing specific tasks can sometimes be cheaper and more efficient than hiring.
• Producers must align pay with both skill level and the operation’s actual revenue.
• Understanding the value of family labor is essential for accurate cost tracking.
• A healthy work environment can attract strong employees even at modest wages.
• Ranchers need systems, not just people, to reduce labor pressure.
• Clear expectations and fair compensation are key to sustainable labor management.

CHAPTERS

00:00 The Labor Dilemma in Modern Ranching

01:47 Breaking Down the Real Economics of Ranch Labor

04:02 Smarter Labor Strategies: Hiring, Outsourcing, and Efficiency

06:18 The True Value of Family Labor

07:44 Balancing Fair Pay with Operational Reality

08:20 Closing Thoughts

ranch labor, economics, hiring strategies, family labor, ranch management, labor costs, ranching challenges, employee value, agricultural workforce, ranch operations

Winter has officially taken shape in the atmosphere, and Lauren Moylan and Gary Lezak break down what the fully formed cycle reveals about the months ahead. With a long LRC pattern driving everything from drought shifts to potential ice storms, the conversation unpacks the signals farmers and ranchers should watch as the season develops. Gary lays out the major themes in his 40-page winter forecast and explains how this year’s unusually long cycle could influence storm intensity, regional snow totals, and agricultural planning.

LINKS

Weather 20/20 Dashboard Discount⁠ - https://www.weather2020.com/partner/cattle-usa
Substack - https://weather2020.substack.com/
The Global Predictor App ⁠- ⁠https://www.weather2020.com/global-predictor-mobile-app
Youtube⁠ -https://www.youtube.com/@Weather2020
Follow Gary on X ⁠- https://x.com/glezak 
CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
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TAKEAWAYS• The winter weather cycle is now fully established, allowing clearer long-range projections.• Gary Lezak’s winter forecast is extensive this year, driven by a uniquely long atmospheric cycle.• Each winter operates under its own pattern, and this season’s blueprint is already showing its signature traits.• Early drought indicators are improving in select regions but remain a concern for much of the plains.• Southern California is positioned for a notably wet stretch under the new LRC cycle.• Several winter systems are expected to intensify as the season progresses.• The Midwest may face a high-impact ice storm within this cycle.• A warm spell is likely in mid-December across the eastern United States.• The LRC provides a structural guide for understanding storm placement, intensity, and timing.• Forecasting will never be perfect, but the LRC continues to outperform traditional long-range models.

CHAPTERS00:00 How the Winter Pattern Has Fully Set Up09:08 Drought Movement and Agricultural Implications11:59 Storm Tracks, Ice Risk, and Regional Winter Expectations15:11 The LRC Blueprint: What This Cycle Tells Us Going Forward16:30 Closing Thoughts and Forecast Resources

winter weather, weather forecasting, drought conditions, winter storms, LRC, weather patterns, climate predictions, agriculture, snow forecasts, seasonal weather