CattleUSA Daily

Welcome to Episode 400 of the Cattle USA Daily Podcast! To celebrate this milestone, your host Lauren Moylan, takes a look back at the journey of Cattle USA Daily and some of the conversations, guests, stories, and moments that have stood out throughout 400 episodes. From cattle markets and ranch management to research, innovation, beef quality, trade, conservation, and the people behind the industry, this episode brings together a collection of memorable clips from across the podcast. There are far too many great conversations to name them all, but here are a few moments we wanted to revisit. Full episodes for each featured conversation are linked below. Thank you for 400 episodes, here is to 400 more.

Featured Episodes:

186 with John Campbell: https://www.youtube.com/watch?v=vm-kWiAp3R0&t=3s

234 with Dan Leahy: https://www.youtube.com/watch?v=QbHuHCNDZn4

299 with Dan and Samantha: https://www.youtube.com/watch?v=Snpw9JpibHE&t=1s

310 with Dave Shumpert: https://www.youtube.com/watch?v=ToYl5Vv0CUA&t=2s

321 with Travis Mulliniks: https://www.youtube.com/watch?v=ggqMAsxjDag

340 with Jaclyn Wilson: https://www.youtube.com/watch?v=NbfPezL8N9U

361 with Curtis Vander Heyden: https://www.youtube.com/watch?v=UFW-3Aq2mGM

366 with Bryson Wright: https://www.youtube.com/watch?v=HusbMmx4uBE

372 with Spencer Tindel: https://www.youtube.com/watch?v=3vJiZd0nSgs

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759
CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

- A look back at 400 episodes of Cattle USA Daily

- Memorable conversations with producers and industry leaders

- Lessons from changing cattle markets and industry conditions

- Ranch management, grazing and long-term stewardship

- Genetics, nutrition and improving cattle efficiency- Beef quality, food safety and processing

- Trade and market access across the beef industry

- Innovation and new ideas shaping cattle production

- The importance of relationships, integrity and community

- Stories that highlight the people behind the cattle industry

Chapters:

02:08 – John Campbell

07:50 – Dan Leahy

12:25 – Samantha Cozza-Wright

13:45 – Dave Shumpert

20:34 – Travis Mulliniks

30:02 – Jaclyn Wilson

35:22 – Curtis Vander Heyden

43:32 – Bryson Wright

49:07 – Spencer Tindel

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On today’s episode of the Cattle USA Daily Podcast, your host Lauren Moylan welcomes Dr. Sam Wyffels, Extension Beef Specialist at Montana State University, to discuss how technology, grazing management, and nutrition are changing the way producers manage cattle. Sam shares research on virtual fencing, GPS technology, sensors, grazing behavior, pasture utilization, and automated scales, along with practical nutrition strategies for making the most of low-quality forage and comparing protein supplementation costs.

Links:

Montana State University: https://agresearch.montana.edu/directory/faculty/2246422/samuel-wyffels

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759
CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways:

• Technology is creating new possibilities for grazing management
• Virtual fencing can improve grazing distribution and reduce labor
• GPS and sensors can provide insight into cattle behavior
• Automated scales can track individual animal performance
• Producers should evaluate technology based on their specific needs
• Better grazing data can lead to better pasture utilization
• Protein supplementation can improve the use of low-quality forage
• Cost per pound of protein can help compare supplementation options
• Maintaining body condition before winter and calving is critical
• Technology is a tool, not a replacement for good management
• Extension specialists can help producers evaluate new strategies
• Every ranch has different management needs and opportunities

Chapters:

01:15 – Meet Dr. Sam Wyffels02:26 – Research at Montana State04:25 – The Rise of Precision Livestock Technology05:30 – Virtual Fencing & GPS08:11 – Managing Cattle Data10:51 – Using Data to Improve Grazing15:05 – Technology & Conservation16:49 – Putting Technology to Work20:05 – Fall Grazing & Cattle Nutrition22:45 – Making Better Nutrition Decisions23:13 – Advice for Producers

Sam Wyffels, Montana State University, virtual fencing, virtual fence cattle, cattle technology, precision livestock technology, precision agriculture, cattle grazing, grazing management, grazing technology, GPS cattle, GPS ear tags, cattle sensors, livestock sensors, automated cattle scales, cattle data, cattle monitoring, cattle tracking, grazing behavior, grazing distribution, pasture management, rotational grazing, intensive grazing, cattle nutrition, beef cattle nutrition, protein supplementation, fall grazing, winter grazing, low quality forage, cow body condition, cattle efficiency, ranch technology, ranch management technology, smart cattle technology, livestock technology, cattle research, Montana cattle, beef cattle research, Extension beef specialist, cattle industry, cattle producers, ranch management, pasture utilization, Cattle USA Daily, Lauren Moylan, Montana State Extension, precision cattle grazing, virtual fencing technology, GPS livestock tracking, regenerative grazing, conservation grazing, livestock management, ranch labor savings

On today’s episode of the Cattle USA Daily Podcast, Lauren takes an honest look at agricultural advocacy and asks whether the industry has become too focused on talking to itself. From social media algorithms and agricultural jargon to consumer education, storytelling, and the importance of listening, Lauren explores whether producers are actually reaching people outside of agriculture or simply reinforcing an existing echo chamber. The conversation challenges agriculture to think differently about advocacy, focus on curiosity rather than defensiveness, and remember that every consumer question can be an opportunity to build trust.

Links:

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759
CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways:

• Agriculture may be talking to itself
• Consumer education requires reaching consumers
• Social media can reinforce agricultural echo chambers
• Curiosity creates stronger conversations
• Agricultural jargon can create unnecessary barriers
• Listening is a critical part of advocacy
• Consumer questions are opportunities to build trust
• Effective advocacy requires reaching beyond agriculture

Chapters:

01:04 – Who Are We Actually Talking To?
03:00 – The Problem With the Agriculture Echo Chamber
05:00 – Social Media and Consumer Reach
07:00 – Advocacy vs. Consumer Education
09:00 – Why Agricultural Jargon Matters
11:00 – Are We Actually Listening?
13:00 – Reaching People Outside Agriculture
15:00 – Building Trust Through Conversation
17:00 – What Should Agricultural Advocacy Look Like?
18:30 – The Challenge for Agriculture

ag advocacy, agricultural advocacy, AGvocacy, agriculture communication, ag communication, agriculture social media, ag social media, consumer trust agriculture, consumer education agriculture, telling agriculture story, agriculture advocacy, beef industry advocacy, cattle industry advocacy, agriculture communication problem, agricultural echo chamber, agriculture consumers, connecting agriculture and consumers, social media agriculture, ag marketing, agriculture storytelling, agricultural education, beef advocacy, cattle advocacy, consumer trust, Cattle USA Daily

On today’s episode of the Cattle USA Daily Podcast, Lauren welcomes Samantha Cozza-Wright back for a cattle market update and a closer look at Tyson plant closures and reopenings, slaughter capacity, cattle prices, beef demand, Mexican cattle imports, and what these changes could mean for cattle producers. Samantha breaks down the latest market movement, packer leverage, beef demand, and export markets while explaining how changes in processing capacity can affect cattle flows, transportation costs, and marketing opportunities.

Connect with Samantha:Email - [email protected] Phone - 785-940-5533

Links:

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759
CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways:

- Tyson plant closures are reshaping regional slaughter capacity

- Processing capacity is becoming an increasingly important market factor

- Packer leverage continues to influence cattle prices

- Beef demand remains a key driver of the cattle market

- Mexican cattle imports add another variable to domestic cattle supplies

- Export markets remain critical to U.S. beef demand

- Historically tight cattle inventories continue to shape market conditions

- Herd rebuilding will influence future cattle supplies and prices

- Plant locations can significantly affect transportation and marketing costs

Chapters:

05:18 – Cattle Market Update
07:38 – Beef Demand
09:30 – Exports & Mexican Cattle
14:32 – Tyson Plant Closures
18:30 – Slaughter Capacity
21:42 – What It Means for Producers
27:08 – The Beef Processing Industry
32:21 – What Producers Should Watch

Samantha Cozza-Wright, Tyson, Tyson Foods, Tyson plant closures, Tyson plant reopenings, Tyson beef plants, Tyson beef processing, Tyson slaughter plants, beef plant closures, beef plant reopenings, beef processing, beef packing, beef packing plants, meatpacking industry, meat processing industry, slaughter capacity, beef slaughter capacity, cattle slaughter, cattle processing, cattle market, cattle market update, cattle market outlook, cattle prices, cattle price forecast, live cattle prices, feeder cattle prices, cattle futures, cattle market volatility, cattle supply, cattle inventory, cattle supplies, cattle herd, cattle herd rebuilding, beef supply, beef demand, consumer beef demand, beef consumption, beef exports, U.S. beef exports, export markets

On today’s episode of the Cattle USA Daily Podcast, Lauren Moylan welcomes Greg Hanes, CEO of the Cattlemen’s Beef Board, to discuss the beef checkoff, beef demand, and how producer dollars are being used to support the beef industry. Greg explains how the beef checkoff works, how programs are selected and funded, and how producer committees help determine where dollars are invested. He also discusses how the Beef Board measures program performance and return on investment.The conversation also explores beef demand, consumer research, beef promotion, international marketing, and why collaboration across the beef supply chain is critical to keeping consumers choosing beef.Links:BEEF: https://www.beefitswhatsfordinner.com/Beef Board: https://www.beefboard.org/CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_shareFacebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9gCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/Key Takeaways: - The Beef Board's primary goal is driving demand for beef- Producer checkoff dollars fund research, promotion, education, and other programs- Producers play a direct role in deciding which programs receive funding- Programs are evaluated using performance measures and ROI- Beef demand remains critical to the entire cattle industry- Consumer research helps shape beef promotion strategies- International marketing is an important part of growing beef demand- Checkoff programs and contracts are publicly available- Producers can attend meetings and ask questions about their dollars- Getting involved is one of the best ways to understand the beef checkoffChapters:01:14 – Meet Greg Hanes02:05 – The Mission of the Beef Board04:50 – Planning the Next Fiscal Year07:17 – Where Checkoff Dollars Can Be Used10:07 – How Programs Work Together11:05 – Where Do Your Checkoff Dollars Go?14:10 – Measuring Performance & ROI16:30 – Why Producers Should Get Involved19:10 – How to Get Involvedbeef checkoff, beef checkoff dollars, beef checkoff explained, where do beef checkoff dollars go, Cattlemen's Beef Board, Greg Hanes, beef demand, beef promotion, beef marketing, cattle industry, beef industry, cattle producers, beef producers, beef checkoff ROI, checkoff investment, consumer demand, beef consumer research, beef advertising, beef promotion programs, cattle marketing, beef exports, international beef marketing, Beef Quality Assurance, BQA, producer involvement, state beef councils, cattle producer organizations, beef research, agricultural marketing, cattle USA Daily, Lauren Moylan

On today’s episode of the Cattle USA Daily Podcast, Lauren Moylan welcomes Jeff Goodwin, director of the Center for Grazing Lands and Ranch Management at Texas A&M, for a conversation about grazing management, ranch profitability, drought resilience, and the long-term stewardship of working lands. Jeff brings a unique perspective to the conversation, having worked with ranchers across Texas and the Southern Great Plains through USDA, Noble Research Institute, and now Texas A&M. His work focuses on helping producers better understand the relationship between grazing, water, productivity, profitability, and the land itself.

A major focus of the conversation today is the idea that there may not be one perfect grazing system that works for every ranch. Rather than prescribing a specific system, Jeff encourages producers to think about grazing as a collection of strategies that can be adapted to their own operation, environment, resources, and goals.

Links:

Jeff at Texas A&M - https://cgrm.tamu.edu/jeff-goodwin/

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759
CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways:

• Grazing strategies need to fit the individual ranch and rancher
• One grazing system will not work the same way on every operation
• Resilient ranches balance ecological and economic health
• Drought preparation should begin before drought arrives
• Maintaining ground cover can improve drought recovery
• Plant diversity supports healthier grazing lands
• Gross margins and unit costs can guide economic decisions
• Conservation is the wise use of natural resources
• Recovery remains possible after grazing and weather setbacks
• Delayed management decisions can increase future costs
• Ranch management decisions can affect generations to come

Chapters:

01:05 – From Ranching to Texas A&M03:17 – Where Science Meets Ranch Management05:33 – Building Ranch Resilience06:10 – Balancing Ecology and Economics09:28 – Rethinking Grazing Systems10:19 – Strategies vs. Systems12:21 – Making Grazing Work for the Rancher14:14 – The True Meaning of Conservation17:24 – Recovering From Drought19:53 – Preparing Before Drought Hits21:53 – Building a Ranch for the Future

Jeff Goodwin, Texas A&M, grazing management, grazing strategies, ranch management, ranch profitability, cattle grazing, rotational grazing, adaptive grazing, drought management, drought resilience, ranch conservation, rangeland management, grazing lands, pasture management, grass management, soil health, cattle ranching, beef cattle, cow-calf operations, ranch economics, cattle industry, cattle producers, sustainable ranching, conservation agriculture, regenerative agriculture, grazing systems, grazing research, Texas ranching, Southern Great Plains, Cattle USA Daily, Lauren Moylan, Texas A&M AgriLife, ranch stewardship, livestock management, drought recovery, pasture recovery, ranch profitability, agricultural economics

On today’s episode of the Cattle USA Daily Podcast, Lauren Moylan welcomes back meteorologist Gary Lezak for the latest bi-weekly weather update. With triple-digit temperatures, drought conditions, rainfall, and harvest all on producers’ minds, Gary breaks down the weather patterns developing across cattle country and what producers should expect as August continues. Gary discusses the current heat wave stretching across parts of the Plains, where drought conditions remain a major concern, and where meaningful rainfall could be coming next. He also explains why some areas of the Corn Belt are in much better shape after receiving timely moisture, while other regions continue to struggle with dry conditions.

Links:

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759
CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways:

• The current heat wave is affecting cattle country differently depending on location
• Southern Kansas, Oklahoma and North Texas are experiencing some of the most extreme heat
• Parts of Colorado and the Northern Plains continue to struggle with drought
• Timely rainfall could significantly improve crop conditions in some areas
• Monsoon moisture is expected to influence weather patterns across parts of the Plains and Midwest
• The jet stream is beginning its seasonal shift southward
• Cooler temperatures and additional rainfall could arrive across parts of the Corn Belt
• Gary's LRC model predicted the current heat pattern months in advance
• Long-range forecasting can help producers make more informed decisions
• Harvest conditions will become an increasingly important weather concern as August continues
• Weather patterns can create opportunities as well as challenges for agricultural producers
• Producers should pay attention to developing regional patterns rather than relying solely on broad national forecasts

Chapters:

00:35 – How Hot Is Cattle Country Right Now?02:16 – Where the Heat Is Hitting Hardest03:11 – Drought Conditions Across the Country04:00 – Where Rain Is Coming From05:00 – Monsoon Moisture and the Next Rainfall Pattern06:30 – What the Models Are Showing08:00 – Colorado, Nebraska and the Northern Plains09:00 – The Jet Stream Is Starting to Shift11:00 – Signs of the Seasons Changing12:13 – The Farmers Almanac vs. Long-Range Forecasting14:12 – When Will the Heat Finally Break?15:00 – Gary Predicted This Heat Wave16:00 – Cooler Temperatures and Rain Are Coming17:16 – What Producers Should Watch Next18:10 – Making Confident Decisions With Better Weather Information

Gary Lezak, cattle weather forecast, cattle market weather, cattle country weather, cattle producers, drought forecast, drought 2026, heat wave 2026, cattle drought, agriculture weather forecast, livestock weather, ranch weather, cattle ranch weather, Plains weather, Kansas weather, Oklahoma weather, Nebraska weather, Colorado drought, Midwest weather, rainfall forecast, long range weather forecast, harvest weather, agricultural weather, cattle USA Daily, Lauren Moylan, Weather 2020, LRC weather model, cattle industry, beef industry, ranching, agriculture, livestock producers

On today's episode of the Cattle USA Daily Podcast, Lauren discusses one of the biggest challenges facing agriculture today: how to disagree without creating division. From grazing and genetics to policy, technology, and marketing, producers don't have to think alike to move the industry forward. Lauren shares why curiosity, respectful conversations, and a willingness to listen are essential to building a stronger agriculture industry.

Links:

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759
CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways:

• Respectful disagreement as a strength within agriculture
• Curiosity over certainty in producer conversations
• Different production systems creating different perspectives
• Lived experience shaping management decisions
• Asking better questions instead of defending opinions
• Social media's influence on agricultural discussions
• Innovation driven by healthy debate and open-mindedness
• Separating ideas from personal identity
• Assuming good intentions before making judgments
• Building a stronger agriculture industry through better conversations

Chapters:

01:15 When Conversations Become Arguments

02:48 Different Operations, Different Perspectives

04:45 Experience Shapes Every Opinion

06:18 Replacing Certainty with Curiosity

07:52 Social Media and the Rise of Division

09:36 Why Healthy Disagreement Drives Innovation

10:54 Separating People from Their Opinions

11:42 Building a Stronger Agriculture Industry Together

agriculture, beef industry, cattle industry, agricultural communication, respectful disagreement, constructive conversations, agricultural leadership, producer communication, communication in agriculture, agriculture podcast, Cattle USA Daily Podcast, Lauren Moylan, agricultural advocacy, industry leadership, curiosity, critical thinking, conflict resolution, social media and agriculture, agricultural community, producer relationships, respectful debate, healthy discussion, open-mindedness, leadership development, agricultural education, collaboration, building trust, communication skills, agriculture leadership, beef producer, cattle producer, industry culture, positive discourse, agricultural innovation, learning from others, rural leadership

On today’s episode of the Cattle USA Daily Podcast, Lauren Moylan welcomes Jaclyn Wilson for a candid conversation about Mandatory Country of Origin Labeling and one of the biggest questions facing cattle producers: Will MCOOL actually benefit producers, or will the costs ultimately fall on them? Jaclyn breaks down the economics, potential implementation challenges, imported beef and lean trim, consumer demand, voluntary Product of USA labeling, and the unanswered questions surrounding who pays for a mandatory program. Rather than telling producers what to think, Lauren and Jaclyn challenge listeners to look beyond social media headlines, ask harder questions, examine the numbers, and form their own opinions about an issue that could have major implications for the entire beef industry.

Links:

Flying Diamond Beef: https://www.flyingdiamondbeef.com/about

Episode 340 with Jaclyn: https://www.youtube.com/watch?v=NbfPezL8N9U

Do Your Research by Jaclyn: https://agupdate.com/midwestmessenger/opinion/columnists/jaclyn_wilson/article_35b9d439-fcde-4255-be88-867696134f5c.html

Key Takeaways:

• MCOOL has strong support but significant unanswered questions
• Producers need to understand the economics before taking a position
• The cost of implementing MCOOL remains unclear
• Imported lean beef plays an important role in U.S. ground beef supply
• Consumer interest in origin does not always outweigh price
• Voluntary Product of USA labeling is already available
• Packers may not absorb the costs of mandatory labeling
• Producers should research the issue before forming an opinion

Chapters:

01:55 – The Two Sides of the MCOOL Debate04:52 – Looking at the Facts06:00 – The Economic Questions07:30 – WTO and Trade Concerns09:30 – Who Would Pay for MCOOL?10:30 – Imported Beef and Ground Beef12:30 – What Do Consumers Actually Want?14:52 – The Producer's Bottom Line19:18 – Why Producers Need to Ask Questions20:43 – The Voluntary Product of USA Option24:11 – What Producers Should Research25:14 – The Questions We Need to Ask

MCOOL, mandatory country of origin labeling, MCOOL 2026, country of origin labeling, MCOOL cattle, MCOOL beef, Product of USA, Product of USA labeling, beef labeling, cattle industry, beef industry, cattle producers, beef producers, American beef, imported beef, beef imports, lean beef imports, ground beef, beef supply, beef demand, cattle economics, cattle policy, agricultural policy, cattle market, beef market, USDA, WTO, beef industry regulations, cattle producer profitability, beef supply chain, consumer demand, consumer beef preferences, cattle industry debate, Jaclyn Wilson, Cattle USA Daily

On today’s episode of the Cattle USA Daily Podcast, Lauren Moylan welcomes Samantha Cozza-Wright back to break down the latest cattle market, including sideways movement, cash cattle prices, beef demand, packer leverage, cattle futures, and the uncertainty surrounding the fall market. With $240 cash cattle becoming an important target, Samantha explains what producers should watch as Labor Day approaches, why consumer demand remains critical, and how cattle futures are being influenced by market psychology and headline-driven volatility. They also discuss the reopening of the Mexican cattle border, herd rebuilding, drought, cattle supplies, exports, and whether producers may be looking at a new price plateau as the industry heads toward fall.

Connect with Samantha:Email - [email protected] Phone - 785-940-5533

Links:CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759
CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share
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• Cash cattle reached $235–$236
• $240 remains an important target
• Beef demand remains strong
• Market volatility continues
• Mexican cattle imports could impact prices
• Herd rebuilding remains uncertain
• Producers are questioning the market highs
• Fall cattle markets remain difficult to predict

Chapters:

01:50 – Cash Cattle Prices03:00 – The $240 Target04:00 – Packer Leverage05:00 – Beef Demand08:40 – The Fall Market Outlook10:00 – Cattle Futures Volatility12:00 – Mexican Border Reopening14:00 – Herd Rebuilding17:30 – Have We Seen the Highs?19:20 – Market Psychology21:00 – A False Market Headline22:30 – What Producers Should Watch

cattle market 2026, cattle prices 2026, cattle market outlook, cattle market forecast, cattle market volatility, cattle market update, beef cattle market, live cattle prices, feeder cattle prices, cash cattle prices, $240 cattle, cattle futures, fall cattle market, cattle market uncertainty, cattle supply, cattle demand, beef demand, cattle inventory, herd rebuilding, Mexican cattle imports, Mexico cattle border reopening, cattle exports, beef exports, packer leverage, cattle slaughter, cattle market psychology, cattle producers, cattle industry, beef industry, Samantha Cozza-Wright, Cattle USA Daily