John Campbell breaks down this week’s regional market report and then moves into two big headline conversations: the latest on Mexican screwworm control claims and a producer question that hits a nerve, should the US government control and label all foreign beef imports instead of funneling supply through the Big Four. Lauren and John talk through the upside, the risks, and the ugly reality that imported lean beef is already part of the US ground beef equation.

Links

Nominate or request to be a guest - forms.gle/fRkvzRenh7mqkDXV7

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/premium
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways

• Regional sale barn prices stayed strong, with wheat cattle moving earlier in some areas
• Dry weather and good wheat conditions are pulling cattle forward
• Mexico’s federal response to screwworm is being criticized as ineffective
• Chihuahua and Sonora are reportedly blocking cattle from southern regions to limit screwworm risk
• US prevention and eradication efforts are likely the only realistic backstop long-term
• The SAFE Cattle Act aims to expand USDA and Interior Department roles in screwworm prevention, control, and eradication
• Producer question: should the government handle, label, and distribute all imported beef instead of the Big Four
• Labeling sounds simple, but implementation gets messy fast when imports are already embedded in ground beef supply chains
• Imports are primarily lean beef used in ground beef, not middle meats
• More competition is the real lever, but there’s no clean solution without tradeoffs

Chapters

00:00 Welcome back + quick life update
00:50 Weekly market recap: Lahanta
02:25 Regional market highlights: Riverton, Dodge City, Pratt, Salina
04:55 Super Bowl follow-up and the “public apology”
10:10 Screwworm update: Chihuahua and Sonora actions vs Mexico federal response
12:30 SAFE Cattle Act overview and why US action matters
14:55 Listener question: should the government control and label all imported beef
17:45 Pros, cons, and unintended consequences for cattle prices and beef demand
21:45 Lauren’s take: less government, more competition, and consumer behavior reality
25:25 John’s take: if imports are inevitable, can it be used to force competition
29:20 Administration signals: “more US beef” and the contradiction producers feel
31:35 Closing thoughts + call for listener comments

cattle markets update, sale barn prices, feeder cattle prices, wheat cattle run, beef imports, foreign beef imports, country of origin labeling, COOL beef, ground beef imports, big four packers, packer concentration, beef supply chain, screwworm update, Mexican screwworm, border cattle trade, SAFE Cattle Act, USDA screwworm prevention, cattle industry policy

Getting involved in the cattle industry doesn’t have to mean running for national office or stepping into a high-profile leadership role. It can start with showing up to a meeting, asking better questions, or having a real conversation at your local grocery store. In this episode, Lauren and Emma unpack what “getting involved” actually looks like, why positive discourse matters, and how producers at every level can step off their operation and into meaningful participation. From local boards to national policy conversations, this episode challenges the mindset of “them” and shifts it to “me.”

Links

Emma's Links - https://linktr.ee/doubleeranch ⁠

CattleUSA Website - ⁠https://www.cattleusa.com/⁠

Facebook - ⁠https://www.facebook.com/cattleusamedia⁠

Instagram - ⁠https://www.instagram.com/cattleusa.media/⁠

Subscribe to our newsletter - https://www.cattleusadrive.com/premium

CattleUSA Media - ⁠https://www.cattleusamedia.com/⁠

Lauren’s Instagram - ⁠https://www.instagram.com/_laurenmoylan/⁠

Lauren’s Youtube - ⁠https://www.youtube.com/@Showboatmediaco⁠

The Next Generation Podcast Website - ⁠https://www.thenextgenag.com/⁠

Key Takeaways

• Complaining without participation does nothing for the industry
• Positive discourse is necessary for growth and long-term sustainability
• Differing opinions reflect diverse operations and environments
• Ranching in Arizona looks different than ranching in Kansas or New York
• National decisions affect producers differently across regions
• Open-mindedness is critical in policy and organizational conversations
• Research requires effort beyond headlines and social media summaries
• Getting involved does not require stepping into a leadership position
• Community-level involvement builds the foundation for national impact
• You can start by observing — you don’t have to speak immediately
• Trying different organizations is okay; not every fit is permanent
• Relationships built through involvement expand access to knowledge and resources
• Education and advocacy can happen in everyday interactions
• Consumer-level conversations are just as important as policy work
• Real change starts locally, not in Washington

Chapters

00:00 Nashville recap and setting the tone
01:30 What “getting involved” actually means
03:00 Positive discourse vs defensive reactions
05:40 National vs regional lived experiences
07:30 Research, misinformation, and open-mindedness
10:00 Starting small and finding your fit
12:30 Leadership isn’t the only path
14:00 Advocacy in everyday conversations
16:30 Shifting from “them” to “me”
18:00 Practical first steps for producers

cattle industry involvement, producer advocacy, agricultural leadership, beef industry policy, positive discourse in agriculture, rancher community engagement, Farm Bureau involvement, extension agent resources, producer voice in policy, agricultural education outreach, beef industry participation, rural community leadership

Cow size has become a badge of honor in some circles, but when you strip away opinion and look strictly at biological efficiency, the numbers tell a different story. In this episode, Lauren breaks down the science behind cow size and maintenance requirements, comparing large-framed cows to moderate, high-performing cows in real-world forage-limited systems. From maintenance energy demands and reproductive performance to pounds weaned per acre, this conversation centers on measurable efficiency — not aesthetics, sale barn perception, or show ring trends.

Links

Nominate or request to be a guest - forms.gle/fRkvzRenh7mqkDXV7

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/premium
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways

• Efficiency is measured by pounds weaned relative to cow weight — not by frame size
• Maintenance energy requirements increase disproportionately as cow size increases
• Larger cows consume significantly more forage year-round
• A cow should ideally wean 45–50% of her body weight
• A 1,600 lb cow must wean 720–800 lbs to hit that benchmark
• A 1,250 lb cow only needs 560–625 lbs to meet the same efficiency target
• Maintenance is the largest annual nutritional cost in a cow herd
• Bigger cows often require higher-quality feed to maintain reproductive performance
• Reproductive failure erases any advantage from heavier weaning weights
• Moderate cows tend to maintain body condition better in variable forage systems
• Forage-limited ranches are constrained by acres, not headcount
• More moderate cows per acre often means more total pounds produced per acre
• Longevity compounds profitability more than frame score
• Selecting for size alone selects for higher maintenance costs
• True ranch efficiency is measured per acre and per unit of forage

Chapters

00:00 Why cow size deserves a biological discussion
01:30 How efficiency is actually measured
02:30 Maintenance energy and dry matter intake explained
03:40 The 45–50% weaning weight benchmark
05:00 Reproduction under nutritional stress
06:40 Forage-limited systems and stocking rate math
08:10 Longevity and compounding profitability
09:30 Selecting for efficiency over size

Keywords

cow size efficiency, beef cattle maintenance costs, pounds weaned per cow, cow body weight efficiency, forage-based cattle systems, ranch profitability metrics, stocking rate management, reproductive performance cattle, biological efficiency beef cattle, cow maintenance energy requirements, moderate frame cows, beef production economics

Cattle markets are sitting in a tight, sideways range, and it has everyone on edge. Cash has stayed supportive, but futures continue to hesitate at key resistance levels, creating a growing disconnect that feels fragile. In this episode, Lauren is joined by Dan Gerhold and Samantha Cozza-Wright to break down what is really happening beneath the surface. From Argentina beef quotas and screwworm headlines to seasonal demand shifts, hog market weakness, and grain price frustration, they walk through what matters right now, what is just noise, and why risk management still matters even when optimism is high.

Links

Nominate or request to be a guest - forms.gle/fRkvzRenh7mqkDXV7

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/premium
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Takeaways

• Cattle futures are stuck in sideways action while cash remains firm
• 240 live cattle and 370 feeders continue to act as major technical resistance levels
• Volatility has returned, even without dramatic fundamental changes
• Argentina beef quota headlines created reaction, but long-term impact appears limited
• Mexico border reopening remains uncertain due to screwworm concerns
• Spring grilling demand will be critical to sustaining higher boxed beef values
• Hog markets are starting to show seasonal softness after a strong run
• Grain markets remain in limbo despite USDA adjustments
• The market does not care about your cost of production
• Waiting for the “perfect” top often results in missed profit windows
• Risk management matters more when profits are available than when they are gone
• Beef byproducts support far more of the economy than most consumers realize

Chapters

00:00 KU jokes and setting the tone
02:30 Sideways cattle and technical resistance levels
04:30 Cash vs futures disconnect and volatility concerns
06:15 Argentina beef quotas and headline reactions
08:20 Boxed beef, spring demand, and what breaks resistance
11:50 Seasonal pullbacks in cattle and hogs
15:20 Grain markets, USDA reports, and protecting new crop
19:00 Food security, beef byproducts, and economic impact

cattle market update, live cattle futures, feeder cattle futures, cash cattle vs futures, boxed beef prices, spring grilling demand, Argentina beef quota, Mexico border cattle, screwworm cattle update, hog market outlook, grain market outlook, corn price forecast, soybean market forecast, cattle risk management, price protection for cattle

Snow drought conditions across the western United States are raising serious concerns for water supplies, fire season risk, and downstream impacts throughout cattle country. In this episode, Lauren is joined by Gary Lezak to break down what the Lezak Recurring Cycle is showing for the rest of winter, what to expect across the Midwest in the coming weeks, and why this summer is already shaping up to be one producers need to plan for. From short-term storm windows to long-term drought and heat risks, this conversation connects the dots between weather patterns and real-world impacts on agriculture.

Links

Weather 20/20 Dashboard Discount⁠ - https://www.weather2020.com/partner/cattle-usa
Substack - https://weather2020.substack.com/
The Global Predictor App ⁠- ⁠https://www.weather2020.com/global-predictor-mobile-app
Youtube⁠ -https://www.youtube.com/@Weather2020
Follow Gary on X ⁠- https://x.com/glezak 
CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/premium
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Takeaways

• Western snowpack is tracking below record-low levels
• Utah and Colorado are seeing historic snow shortages
• Nebraska remains a growing drought concern
• The Midwest will see returning storm cycles over the next two weeks
• Snow is possible around mid-February, but not a guaranteed major event
• Spring moisture trends will become clearer in the next few weeks
• The LRC indicates major western storms returning in March
• A significant summer heat wave is already projected
• August is shaping up to be the most critical heat window
• Weather planning now matters for crops, water, and cattle

Chapters

00:00 Catching up and snow drought overview
01:40 Western snowpack concerns and water implications
04:20 Nebraska drought trends and expansion risks
05:45 What to expect over the next two weeks
07:30 Storm cycle returns and Midwest snow potential
09:20 Separating hype from reality on snowfall totals
11:50 How the LRC improves long-range forecasting
13:40 Summer heat outlook and crop implications
15:30 Severe weather patterns later this year
16:45 Final thoughts and planning ahead

weather outlook agriculture, snow drought west, Nebraska drought, Midwest weather forecast, LRC weather cycle, summer heat forecast, cattle country weather, water supply concerns, spring storm outlook, long-range weather forecast

Strong sale barn prices, aggressive buyer demand, and a cattle inventory report that confirmed tight supplies set the tone early this week — until labor headlines out of JBS Greeley added a new layer of uncertainty. In this episode, Lauren sits down with John Campbell to break down what they’re seeing at auction barns across Kansas and Wyoming, how the inventory report is influencing buyer behavior, and why a potential strike at one of the largest beef plants in the country matters far beyond futures screens. The conversation blends real market data, current events, rural economic realities, and a candid look at why volatility feels baked into today’s cattle market.

Links

Nominate or request to be a guest - forms.gle/fRkvzRenh7mqkDXV7

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/premium
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Takeaways

• Sale barns started the week with exceptional demand and strong price momentum
• Light calves and quality yearlings saw especially aggressive bidding
• The cattle inventory report reinforced that supplies remain tight
• Heifer retention is showing early signs but remains uneven across regions
• Buyer urgency reflects both tight supplies and fear of missing inventory
• JBS Greeley workers voting to strike adds uncertainty to fed cattle flow
• Large beef plants play an outsized role in rural economies and supply chains
• Labor disruptions can ripple quickly through cattle markets
• Market volatility is being driven by headlines as much as fundamentals
• Strong prices don’t automatically mean a stable market

Chapters
01:30 Sale barn recap and early-week momentum
03:45 Kansas market highlights and calf demand
05:45 Inventory report reaction and supply discussion
07:30 Heifer retention — what the numbers do and don’t show
09:25 Breaking down the JBS Greeley strike vote
11:30 Why plant disruptions matter beyond futures
14:00 Rural communities, packing plants, and economic impact
17:00 Market psychology and headline-driven volatility
22:10 Final thoughts and what to keep watching

cattle market update, sale barn prices, feeder cattle market, cattle inventory report, heifer retention, JBS strike, beef packing plant labor, cattle market volatility, fed cattle supply, rural agriculture economy, cattle prices today, livestock market news

Volatility has returned to the cattle market in a big way, and this episode digs into why. Lauren is joined by Dan Gerhold and Samantha Cozza-Wright to break down recent swings on the futures board, uneven cash trade, headline-driven selloffs, and how quickly sentiment can flip at these levels. They cover the impact of packer disruptions, dairy cow slaughter, beef-on-dairy supply, grain market crosswinds, and the ongoing debate around heifer retention. This conversation cuts through the noise to focus on what’s actually moving the market and why producers should be paying attention right now.

Key Takeaways

• The cattle market is showing signs of nervousness with sharp selloffs occurring frequently
• Futures volatility is impacting buyer behavior at sale barns and slowing aggressive bidding
• The JBS Greeley plant labor situation adds uncertainty to slaughter capacity and beef supply
• Dairy cow slaughter and beef-on-dairy calves continue to pressure the supply chain
• High prices do not equal a stable market, especially when technical signals weaken
• Heifer retention is happening, but not at a scale that signals rapid herd expansion
• Replacement heifer prices reflect demand, even if overall retention remains uneven
• Grass availability, land values, and cash flow are limiting factors for herd rebuild decisions
• Government intervention headlines are adding unnecessary volatility and uncertainty
• Grain markets are seeing modest support, but long-term supply still warrants risk management
• Retail beef prices are easing, which could help demand heading into grilling season
• Price still determines supply and demand, and the market is doing exactly what it’s designed to do

Chapters

00:00 Market volatility and setting the stage
02:00 Futures swings and nervous trade sentiment
04:00 Early-week bullish momentum and sudden reversal
06:30 Packer disruptions, dairy cow kill, and supply pressure
09:00 Technical signals and why traders are getting spooked
11:00 Political headlines and government intervention concerns
13:30 Grain market update and managed money activity
16:00 Cattle inventory report and heifer retention discussion
18:45 Land prices, grass availability, and rebuild limitations
22:40 Why price still matters more than narratives

Keywords

cattle market update, cattle market volatility, live cattle futures, feeder cattle prices, cash cattle trade, cattle inventory report, heifer retention, beef supply chain, packer capacity, dairy cow slaughter, beef on dairy, grain market outlook, cattle market fundamentals, livestock markets, producer risk management

Livestock Risk Protection has carried a bad reputation for years, often built on misinformation, outdated assumptions, and overly complicated explanations. In this episode, Lauren is joined by Samantha Cozza-Wright to break LRP down at a practical, producer-first level. From what LRP actually is to how it settles, how weights and timing work, and why flexibility is one of its biggest strengths, this conversation strips away the noise and focuses on how producers can realistically use LRP as a risk management tool. This episode is a true foundation-builder designed to educate, not sell.

Links

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/premium
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Takeaways

• LRP is a government-subsidized insurance product, not a futures contract
• It functions like a put option designed to protect downside risk
• Producers keep full upside participation if markets rally
• LRP does not settle on your individual cash sale price
• Coverage is based on national market indices, not local prices
• Weight flexibility exists as long as cattle remain within class ranges
• Feeder cattle do not have to be sold by the coverage end date
• Fed cattle must be marketed within the allowable window to remain eligible
• Premiums are not due upfront and include a grace period after coverage ends
• LRP premiums are typically cheaper than traditional futures options
• Additional subsidies are available for beginning and veteran producers
• Coverage can be booked per head, allowing small-scale participation
• Applications do not obligate producers to purchase coverage
• Quotes are updated daily and tied directly to futures markets
• LRP is best used to protect breakevens, not predict market highs

Chapters

00:00 Why LRP carries a bad reputation
01:45 What Livestock Risk Protection actually is
02:45 How indemnity payments work
04:00 Weight classes and flexibility explained
05:00 Why LRP does not settle on cash sales
06:30 Feeder cattle vs fed cattle coverage rules
07:25 How ending values are determined
08:45 Premium costs, subsidies, and affordability
10:30 Why per-head coverage matters
12:10 The LRP application process
13:55 Daily quotes and booking windows
15:45 Coverage levels and timelines
18:15 Premium examples and cost breakdown
20:20 Claim process and documentation
22:45 Using LRP for peace of mind, not perfection

livestock risk protection, LRP insurance, cattle market risk management, feeder cattle insurance, fed cattle insurance, cattle price protection, USDA LRP program, cattle hedging alternatives, risk management for ranchers, cattle market volatility, producer education, cattle marketing strategies

Labor is no longer a short-term headache in agriculture. It’s a structural, generational problem that touches every segment of food production. In this episode, Lauren sits down with Marty to unpack why farms and ranches across the country are struggling to find help, how rural communities lost their pre-trained workforce, and why the labor issue can’t be solved by band-aids or waiting for someone else to fix it. From shrinking farm families and rural brain drain to the responsibility producers must take as employers, this conversation tackles the uncomfortable truths behind ag labor and what it will take to rebuild a sustainable workforce.

Links

Nominate or request to be a guest - forms.gle/fRkvzRenh7mqkDXV7

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/premium
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Takeaways

• Agriculture’s labor shortage affects every sector, not just cattle
• The traditional “farm team” workforce has largely disappeared
• Farm consolidation reduced the pipeline of pre-trained young workers
• Rural communities have lost population, talent, and leadership over decades
• Encouraging kids to leave agriculture created long-term workforce gaps
• Labor issues exist at every level, from packing plants to management roles
• Agriculture struggles to welcome people without ag backgrounds
• Recruiting new workers requires patience, training, and better employers
• Rural development and ag labor are directly tied together
• Communities thrive when ag jobs keep people local and invested
• Outreach to K–12 students is one of the most effective long-term solutions
• Solving labor requires collective action, not isolated efforts

Chapters

00:00 Why labor is agriculture’s most urgent issue
02:10 How the traditional ag workforce disappeared
04:00 Farm consolidation and the loss of pre-trained labor
06:30 Why rural communities keep shrinking
08:30 Parents encouraging kids to leave agriculture
10:45 Brain drain and its impact on rural economies
13:10 Why agriculture struggles to welcome outsiders
15:50 Recruiting and training people with no ag background
18:20 Labor as a rural development issue
21:00 Why ag employers must improve to retain workers
24:30 The role of schools and youth outreach
27:45 How producers can get involved locally
30:45 Why labor is everyone’s responsibility

agriculture labor shortage, farm labor crisis, rural workforce issues, ag employment challenges, labor in agriculture, rural economic development, ag workforce development, farm and ranch labor, recruiting in agriculture, ag labor solutions, rural communities and agriculture

Lauren sits down with Chase Markel, a PhD researcher at the University of Wyoming, to unpack one of the most overlooked efficiency drains in the beef industry: bovine congestive heart failure. From brisket disease at high elevation to subclinical heart failure in feedlot cattle, this episode breaks down what’s actually happening inside the animal, why many cases go unnoticed, and how emerging AI tools are changing the way the industry measures health, efficiency, and loss. Chase explains how machine learning and computer vision are being used inside packing plants to identify heart failure earlier, remove subjectivity from phenotyping, and uncover millions of dollars in hidden inefficiencies across the beef supply chain.

Links

Nominate or request to be a guest - forms.gle/fRkvzRenh7mqkDXV7

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/premium
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways

• Bovine congestive heart failure is not just a death loss issue but a widespread efficiency problem
• Subclinical heart failure cases are far more common than most producers realize
• Brisket disease and feedlot heart failure share the same physiological cascade but occur at different stages
• Pulmonary hypertension places excess strain on the right ventricle, leading to systemic failure
• Many cattle reach harvest with compromised heart function that impacts gain and carcass value
• AI and computer vision can score cattle hearts with over 90% accuracy
• Automated heart scoring removes human subjectivity and improves data consistency
• Subclinical heart failure cattle show lower gain, lighter carcass weights, and reduced efficiency
• The estimated industry cost of subclinical heart failure exceeds $100 million annually
• Digital phenotyping could reshape genetic selection, traceability, and health management
• AI tools offer scalable ways to collect phenotypes at a speed never before possible
• Future adoption depends on making technology accessible and producer-friendly

Chapters

00:00 Chase’s background and research focus
02:35 Why brisket disease and heart failure matter to producers
04:40 The physiology behind pulmonary hypertension and heart failure
07:40 The role of the right ventricle and systemic impacts
09:55 Introducing AI and heart scoring in feedlot cattle
12:20 Inside the packing plant and building an AI model
14:45 Why consistency matters more than speed
17:00 Digital phenotyping, genetics, and traceability
19:15 Subclinical cases and the true cost to efficiency
21:45 What this could mean for the next decade of beef production
24:50 Final thoughts and where to follow Chase’s work

beef industry technology, bovine congestive heart failure, brisket disease, cattle heart health, AI in agriculture, feedlot efficiency, subclinical disease in cattle, beef production losses, digital phenotyping, cattle genetics, traceability in beef, pulmonary hypertension cattle, packing plant technology, beef research innovation