Today Lauren and John Campbell revisit the ongoing situation at the U.S.–Mexico border, as screw worm concerns, shifting headlines, and new information continue to keep this topic front and center in the cattle industry. Recent false reports around a potential border reopening added another layer to the conversation, highlighting just how quickly information, and misinformation, can move the market and industry sentiment.

They break down where things actually stand today, including updates on sterile fly production, cattle movement, and how both U.S. and Mexican producers are being impacted as this situation continues to develop.

Links:

Nominate or request to be a guest - forms.gle/fRkvzRenh7mqkDXV7

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/premium
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways:

• False reports about the border reopening continue to circulate
• Screw worm remains a key factor in ongoing policy decisions
• Sterile fly production is still below needed levels
• The closed border continues to impact cattle flow and pricing
• Both U.S. and Mexican producers are feeling the effects
• Market dynamics are being shaped by limited supply movement
• This remains an evolving situation across the industry

Chapters:

00:00 Introduction + ongoing border discussion
03:00 Market recap and regional conditions
08:00 False reports and border rumors
12:00 Sterile fly program updates
16:00 Impact on cattle movement and supply
20:00 Broader industry implications
25:00 Current outlook

screw worm cattle, cattle border news, US Mexico cattle trade, cattle market border impact, sterile fly program cattle, livestock disease control, cattle imports Mexico, agriculture policy cattle, cattle supply chain, beef industry news, ranching industry update, livestock trade US Mexico, cattle movement restrictions

We welcome back Dan and Samantha to break down this week’s cattle market and the growing list of outside factors influencing it from equities and oil to global trade and current events. While the market remains strong overall, it’s clear that more than just supply and demand is at play. Headlines, policy shifts, and global dynamics are continuing to shape how the cattle market is behaving day to day.

They also discuss resistance at current price levels, demand signals, and what to watch as volatility and outside pressure continue to factor into market direction. Plus, a look at the upcoming cattle on feed report and grain market outlook heading further into spring.

Links:

Nominate or request to be a guest - forms.gle/fRkvzRenh7mqkDXV7

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Connect with Samantha:Email - [email protected] Phone - 785-940-5533

• The cattle market remains strong but is increasingly influenced by outside factors
• Equities, oil, and global trade are playing a larger role in daily market movement
• Resistance is showing at higher price levels, especially in fat cattle
• Demand remains solid but is being closely watched at current price levels
• The cattle on feed report could impact near-term direction
• Grain markets remain uncertain as planting season progresses
• Volatility continues to be driven by both market fundamentals and external events

Chapters:

00:00 Market overview + early week movement
03:00 Cash cattle and feeder trends
08:00 Resistance levels and market signals
12:00 Equities, oil, and global headlines
17:00 Demand and market outlook
21:00 Cattle on feed expectations
25:00 Grain market discussion
29:00 Closing thoughts

cattle market update, equities cattle market, oil prices cattle market, trade and cattle market, global headlines cattle market, live cattle prices, feeder cattle market, cattle on feed report, agriculture markets, livestock market volatility, beef demand, grain market outlook, corn market forecast, ranching industry, ag economics, commodity markets cattle

Today we welcome Jace Thompson to the podcast, one of the youngest guys in the game and another contestant in this year’s King of the Ring competition. He talks about his start in the auction industry and what it’s been like building a career early on. Growing up around the business, Jace was exposed to auctioneering from a young age, but stepping into it professionally came with a learning curve. In just a few short years, he’s gone from trying it out to fully committing to the path and continuing to build his place in the industry. They also discuss the importance of mentorship, the need for more young people in the auction and cattle industries, and why there is still a lot of opportunity for the next generation.

Links:

King of the Ring - ⁠⁠https://www.korauction.com/?utm_sourc...Nominate or request to be a guest - forms.gle/fRkvzRenh7mqkDXV7 CattleUSA Insurance - ⁠https://info.cattleusainsurance.com/l...⁠CattleUSA Website - ⁠https://www.cattleusa.com/⁠Facebook - ⁠  / cattleusamedia⁠  Instagram - ⁠  / ⁠  Subscribe to our newsletter - ⁠https://www.cattleusadrive.com/premium⁠CattleUSA Media - ⁠https://www.cattleusamedia.com/⁠Lauren’s Instagram - ⁠  / ⁠  Lauren’s Youtube - ⁠   / @showboatmediaco  The Next Generation Podcast Website - ⁠https://www.thenextgenag.com/⁠

Key Takeaways:

• The auction industry needs more young professionals stepping in
• Early career growth comes with a steep learning curve
• Mentorship plays a major role in long-term success
• There is strong opportunity for young people in agriculture
• The cattle market remains strong with high demand and tight supply
• Hands-on experience is one of the best ways to learn the industry

Chapters:

00:00 Introduction + King of the Ring
02:00 Growing up around the auction industry
05:00 Getting started professionally
08:00 Early challenges and learning curve
11:00 Being one of the youngest in the industry
14:00 Opportunity for young people in ag
17:00 Cattle market perspective
20:00 Advice for getting started

auctioneer podcast, Jace Thompson auctioneer, young auctioneer, livestock auction, cattle industry careers, agriculture careers, livestock marketing, auction business, cattle market outlook, ranching careers, next generation agriculture, young professionals agriculture, livestock sales, King of the Ring auction, cattle industry podcast, auctioneer journey, ag opportunities

Today, Lauren is joined by Brandon Frey, one of the contestants in the upcoming King of the Ring competition in Dodge City, to share his story of growing up in the sale barn and building a career in the livestock marketing industry. From an early age, Brandon was surrounded by the auction world, learning the rhythm of the barn, the people, and the lifestyle that comes with it. That foundation shaped not only his career, but the way he approaches the business today.

They talk through his journey from growing up in the industry to working across multiple markets, the importance of relationships, and what it looks like to be part of the next generation of auctioneers stepping onto big stages like King of the Ring.

Links:

King of the Ring - ⁠https://www.korauction.com/?utm_sourc...

Nominate or request to be a guest - forms.gle/fRkvzRenh7mqkDXV7

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/premium
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways:

• Early exposure helps shape long-term success in livestock marketing
• Relationships and reputation are key in the auction business
• Surrounding yourself with strong mentors matters
• The cattle market is creating opportunity across the industry
• The next generation of auctioneers is stepping into bigger roles

Chapters:

00:00 Introduction + King of the Ring series
02:00 Growing up in the sale barn
05:00 Early exposure to the auction world
08:00 Building a career in livestock marketing
12:00 Relationships and opportunities in the industry
16:00 Current cattle market outlook
19:00 Advice and perspective

auctioneer podcast, livestock auctioneer, Brandon Fry auctioneer, sale barn life, cattle industry careers, livestock marketing, auction block, cattle market outlook, ranching industry, agriculture careers, livestock sales, King of the Ring auction, next generation auctioneers, cattle business podcast, auctioneer lifestyle, livestock industry professionals

Lauren is joined again today by Gary Lezak to break down expanding drought conditions across cattle country, uneven rainfall, and what producers should be watching as we move deeper into spring. Drought pressure continues to build across the Southern Plains and Midwest, while upcoming rain chances remain hit-or-miss. Gary explains what the current weather pattern is signaling, how it impacts grazing and planting decisions, and what to watch in the weeks ahead.

Links:

Weather 20/20 Dashboard Discount⁠ - https://www.weather2020.com/partner/cattle-usa
Substack - https://weather2020.substack.com/
The Global Predictor App ⁠- ⁠https://www.weather2020.com/global-predictor-mobile-app
Youtube⁠ -https://www.youtube.com/@Weather2020
Follow Gary on X ⁠- https://x.com/glezak 
CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/premium
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways:

• Drought conditions are expanding across much of cattle country
• Rain chances are increasing but will be inconsistent
• Even small amounts of moisture could improve conditions
• Timing is critical for grazing, stocking, and planting decisions
• Severe weather risks, including hail, are increasing
• Early indicators point to continued volatility and potential summer heat

Chapters:

00:00 Welcome + Brazil recap
04:30 Drought expansion across the U.S.
07:00 Why drought is growing
10:00 Rain outlook and coverage
13:00 Decision timing for producers
15:30 Severe weather risks
17:30 Summer outlook

Keywords:

cattle weather, cattle country drought, expanding drought, agriculture weather forecast, Gary Lezak weather, LRC weather pattern, ranching weather update, livestock weather conditions, drought Texas Oklahoma Kansas, Midwest drought, Southern Plains drought, grazing conditions cattle, pasture conditions drought, rain forecast agriculture, hit or miss rain, severe weather cattle country, hail risk agriculture, crop weather outlook, cattle industry weather, heat stress cattle, summer weather outlook agriculture

Lauren is joined by John Campbell once again on the podcast, and this week they break down this week’s cattle market, highlighting continued strength and resilience across regions as demand holds steady heading into spring.The conversation also dives into beef demand and what’s happening with alternatives, as shifting consumer preferences continue to favor real, whole foods over highly processed options. LinksNominate or request to be a guest - forms.gle/fRkvzRenh7mqkDXV7 CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/Facebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusadrive.com/premiumCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/Key Takeaways- The cattle market continues to show strong resilience across regions- Prices remain steady to higher, even with outside pressures- Demand for beef remains strong heading into spring- Beef alternatives are seeing declining sales and shifting consumer sentiment- Consumers are moving back toward real, whole foods over processed options- Nutrition awareness is playing a bigger role in purchasing decisionsChapters00:00 Weekly cattle market overview03:00 Regional trends and price movement09:00 Market resilience and demand strength12:00 Beef demand and consumer trends15:00 What’s happening with beef alternatives20:00 Processed foods vs real food shift25:00 Industry perspective and closing thoughtscattle market, beef demand, live cattle prices, feeder cattle market, beef industry trends, fake meat, beef alternatives, consumer demand, agriculture markets, cattle industry, livestock market update, beef vs plant-based meat, food trends, ranching industry

Today on the podcast, Lauren sits down with another King of the Ring contestant. This time, it is World Champion auctioneer Kenneth Wilcox to talk about a career that was never part of the plan, but became his life’s work.

From getting his start by chance to selling cattle across the country, Kenneth shares stories from over 50 years in the auction industry, lessons learned along the way, and what continues to drive his passion today.

The conversation also dives into his journey through competition, winning the World Livestock Auctioneer Championship, and how the King of the Ring has reignited his love for the craft.

Links:

King of the Ring - https://www.korauction.com/?utm_source=ig&utm_medium=social&utm_content=link_in_bio

Nominate or request to be a guest - forms.gle/fRkvzRenh7mqkDXV7

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/premium
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways

• Kenneth never planned to be an auctioneer—his career happened by chance
• Early opportunities came from simply being willing to step in and try
• Success in auctioneering comes from people skills as much as talent
• The industry has evolved significantly over the last 50 years
• Competition helped refine his craft and push him to improve
• Winning the world championship didn’t define his career—it challenged it
• Longevity in the industry requires humility and adaptability
• The King of the Ring reignited his passion later in his career
• Relationships and reputation matter more than anything in this business

Chapters

00:00 – Intro + Kenneth’s background
02:00 – Getting started by accident
06:00 – First opportunities in sale barns
10:00 – Building a career in auctioneering
15:00 – Early competitions and reality check
20:00 – Chasing and winning the world championship
27:00 – Life after winning + lessons learned
33:00 – Industry changes over 50 years
38:00 – Faith, life perspective, and second chances
42:00 – King of the Ring + where he is today

livestock auctioneer, cattle auction, auctioneer story, world champion auctioneer, livestock marketing, cattle industry, auction business, sale barn life, agriculture podcast, ranching lifestyle, livestock markets, auctioneer career, King of the Ring auction, cattle producers, ag storytelling, auction chant, livestock sales, rural America, agriculture industry stories, faith and agriculture, second chances

The cattle market is staying strong,but more and more, it’s being influenced by forces outside of agriculture. In this episode, Lauren is joined by Samantha Cozza-Wright once again to break down a week of volatile markets, strong cash trade, and the growing impact of global headlines. From Iran and oil markets to stock market swings and drought conditions at home, this conversation highlights why producers need to be paying attention to more than just cattle fundamentals right now.

Connect with Samantha:

Email - [email protected]

Phone - 785-940-5533

Links:

Nominate or request to be a guest - forms.gle/fRkvzRenh7mqkDXV7

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/premium
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways

• The cattle market remains strong, but underlying support is mixed
• Cash trade continues to outperform and provide stability
• Futures markets are increasingly driven by global headlines
• Oil and equity markets are directly influencing cattle price movement
• The Iran situation and global energy shifts are impacting volatility
• Negative headlines tend to move markets faster than positive ones
• Drought conditions are becoming a growing concern across cattle country
• Feeder cattle strength has been a major driver of recent rallies
• Some bullish moves may lack strong fundamental backing
• Volatility is likely to continue in the coming months
• Producers need to be proactive in managing risk, not reactive

Chapters

00:00 – Intro + dry conditions in cattle country
02:00 – Weekly market recap and recent rally
05:00 – Strong cash trade vs uncertain futures
07:30 – Iran, oil, and global market reactions
10:30 – How headlines are influencing cattle markets
13:30 – Volatility and risk moving forward
16:00 – Drought concerns and feed availability
18:30 – Feeder cattle trends and market signals
21:00 – Packing plants, headlines, and market reactions
23:30 – Final thoughts and what to watch next

cattle markets, cattle market update, livestock markets, cattle prices, beef demand, feeder cattle, live cattle, cattle futures, ag markets, agriculture podcast, cattle industry, ranching, cattle producers, market volatility, drought cattle, feed availability, global markets, oil prices cattle impact, Iran oil market cattle, commodity markets, livestock economics, beef industry trends, cattle market outlook, ranch management, risk management cattle

Most ranches plan for the future based on what’s already happened, but agriculture doesn’t work that way. In today's episode, Lauren breaks down why planning forward using backward assumptions creates risk and how to think more intentionally about the next five years. From market cycles to labor, land, and liquidity, this episode challenges producers to build flexibility, reduce risk, and position their operations for what’s ahead, not what’s already happened.

Links

Nominate or request to be a guest - forms.gle/fRkvzRenh7mqkDXV7

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/premium
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways

• Planning off the past can create hidden risk
• Agriculture is cyclical—conditions will change
• Strong operations focus on positioning, not prediction
• Liquidity and flexibility are critical for long-term success
• Herd design, labor, and capital decisions compound over time
• Five-year planning reduces reactive decision-making

Chapters

00:00 – The planning trap
02:00 – Why the next five years will look different
05:00 – Market cycles and risk
08:00 – Herd, labor, and land decisions
11:00 – Financial planning and liquidity
14:00 – Final thoughts

cattle ranch planning, ranch management, farm strategy, cattle industry, ag planning, ranch profitability, cattle producers, agriculture podcast, farm management, cattle operations, long term planning ranch, ag decision making, ranch economics, cattle business strategy

Cow size isn’t just a preference—it’s one of the biggest economic drivers in your operation. In this solo episode, Lauren breaks down the real cost of bigger cows and how they impact feed requirements, stocking rates, drought resilience, and overall profitability. From the biology to the math, this episode challenges producers to take a hard look at whether their cow size actually fits their environment—and their margin.

Links

Nominate or request to be a guest - forms.gle/fRkvzRenh7mqkDXV7

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/premium
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways

• Bigger cows require significantly more feed year-round
• Small daily intake differences add up to major annual costs
• Efficiency is about output relative to sizem, not just weaning weight
• Cow size directly impacts stocking rate and drought flexibility
• Reproduction and body condition are tied to energy demands
• Herd size can unintentionally increase over time through replacements
• Cow size should match forage resources not preference

Chapters

00:00 – The question most producers avoid
02:00 – The biology of cow size
05:00 – The math behind feed costs
08:00 – Efficiency and weaning weight
11:00 – Drought and reproduction impact
14:00 – Final thoughts and key questions

cow size cattle, cattle feed costs, ranch management, cattle efficiency, cow calf operation, cattle nutrition, forage management, drought cattle management, ranch profitability, cattle production, livestock management, agriculture podcast, cattle producers, beef production, stocking rate, cattle economics, cow size efficiency, ranch decision making, cattle systems