On today’s episode of the podcast, Lauren is joined by John Campbell to discuss the breaking news that a case of New World Screwworm has officially been confirmed in South Texas. John breaks down what we know so far, what this means for cattle producers, how the USDA is responding, and why consumers should not panic about the safety of the beef supply. The conversation covers the biology of screwworm, the challenges large ranches may face if infestations spread, potential market reactions, and the importance of communicating accurate information as news of the confirmation continues to circulate across the country. As always, John brings his unique mix of insight, humor, and straight talk to one of the biggest cattle industry stories of the year.

Links:

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759
CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways:

• A New World Screwworm case has been confirmed in South Texas
• The confirmed case involves a single calf near the Texas-Mexico border
• USDA has implemented a quarantine zone and continues sterile fly releases
• Screwworm is a serious concern for cattle producers, especially large ranching operations
• Screwworm is not a food safety issue and does not impact beef quality
• Consumers do not need to be concerned about beef products entering the food supply
• Large ranches with extensive grazing systems face greater management challenges
• Ivermectin and other parasite control tools remain important prevention measures
• Market reaction will depend largely on media coverage and producer perception

Chapters:

02:00 Weekly cattle market update

06:00 Breaking news: Screwworm confirmed in Texas

08:00 What producers need to know right now

10:00 Understanding the screwworm life cycle

12:00 Why screwworm is not a food safety issue

15:00 John Campbell's "Screwworm for Dummies" segment

18:00 Challenges facing large ranches and cow-calf operations

20:00 USDA response and sterile fly program

22:00 How producers can protect their herds

24:00 Potential cattle market implications

26:00 Communicating with consumers and avoiding misinformation

new world screwworm, screwworm confirmed in Texas, Texas cattle industry, cattle market news, John Campbell, cattle producers, beef industry, livestock health, USDA screwworm response, sterile fly program, Texas ranching, cattle parasites, cattle disease management, cattle market update, livestock producers, cow calf operations, beef production, food safety, cattle ranching, ivermectin cattle, livestock health concerns, cattle industry news, agriculture podcast, beef supply chain, cattle market reaction, ranch management, livestock disease prevention, cattle operation management, South Texas ranching, cattle producer resources, beef consumer education, cattle country news

Samantha Cozza-Wright joins Lauren once again on today's episode for a deep dive into Livestock Risk Protection (LRP) and the major changes cattle producers need to understand heading into the 2026 coverage year. Samantha breaks down how LRP works, why more producers are using it to manage risk in today’s volatile cattle market, and how it compares to traditional futures and options strategies. She also explains new updates taking effect July 1, including expanded unborn calf coverage, beginning farmer benefits, drought exemptions, and other important policy changes that could impact cattle operations across the country.

Connect with Samantha:Email - [email protected] Phone - 785-940-5533

LinksCattleUSA Insurance - https://info.cattleusainsurance.com/l...⁠CattleUSA Website - https://www.cattleusa.com/CattleUSA App IOS: https://apps.apple.com/us/app/cattleu...CattleUSA App Android: https://play.google.com/store/apps/de...Facebook -   / cattleusamedia  Instagram -   / cattleusa.media  Subscribe to our newsletter - https://www.cattleusa.shop/products/c...CattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram -   / _laurenmoylan  Lauren’s Youtube -    / @showboatmediaco  The Next Generation Podcast Website - https://www.thenextgenag.com/

• What Livestock Risk Protection (LRP) is and how it works
• How LRP helps protect cattle producers from downside market risk
• Why volatility makes risk management more important than ever
• The difference between LRP and futures/options trading
• How LRP premiums are subsidized through USDA programs
• New 2026 LRP updates taking effect July 1
• Expanded unborn calf coverage options
• Additional benefits for beginning farmers and ranchers
• Drought and natural disaster exemptions producers should understand
• Why protecting profitability matters even during record cattle prices

02:00 What is Livestock Risk Protection (LRP)?

05:00 How LRP protects cattle producers from market volatility

08:00 Understanding coverage dates, weights, and policy structure

11:00 How LRP settlements and claims actually work

16:00 Real-world example of an LRP payout

21:00 Understanding premium subsidies and producer savings

24:00 Why risk management matters in high-priced cattle markets

27:00 Major 2026 LRP updates explained

30:00 Expanded unborn calf coverage options

33:00 Beginning farmer and rancher subsidy changes

35:00 Drought exemptions and disaster provisions

38:00 Application deadlines and transfer requirements

41:00 Final thoughts and producer resources

livestock risk protection, LRP insurance, cattle risk management, Samantha Cozza-Wright, cattle market volatility, cattle insurance, feeder cattle, cow calf operations, cattle producers, risk management strategies, livestock insurance, feeder cattle prices, fed cattle, cattle markets, agriculture risk management, beginning farmer benefits, unborn calf coverage, drought protection, cattle profitability, ranch management, USDA programs, RMA insurance, livestock marketing, cattle futures, cattle industry, ranching, cattle operation management, agriculture podcast, beef industry, cattle prices, market protection, feeder cattle index, cattle economics, risk protection tools

On today’s episode of the podcast, Lauren is joined by Samantha Cozza-Wright for another cattle market update as volatility continues to dominate the conversation across cattle country. The two break down softer feeder cattle prices, uncertainty in the futures market, drought-driven calf movement, consumer beef demand, and the big question many producers are asking right now: are we actually expanding the U.S. cattle herd or simply maintaining it? Samantha also shares her thoughts on beef demand, market risk, and why producers need to be thinking strategically about protecting profitability in one of the most volatile cattle markets in history.

Connect with Samantha:Email - [email protected] Phone - 785-940-5533

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759
CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways:

• Volatility continues to be the defining theme of the cattle market
• Feeder cattle prices have softened after rapid spring rallies
• Futures markets remain disconnected from short-term cash market signals
• Consumer beef demand remains stronger than many expected
• Retail beef movement continues supporting the market
• New World Screwworm concerns remain on producers' radar
• Drought conditions are pushing more calves to market earlier than normal
• Questions remain about whether the U.S. cattle herd is truly expanding
• Cow slaughter continues trending lower while heifer retention increases
• Risk management becomes increasingly important as cattle values rise

Chapters:

01:30 Rainfall across cattle country and drought relief

03:00 Why cattle markets remain extremely volatile

05:00 Feeder cattle weakness and futures market concerns

07:00 New World Screwworm rumors and market implications

08:30 Cash cattle, packers, and beef demand

11:00 Why retail beef demand remains surprisingly strong

13:00 Early calf movement and drought pressure

15:00 Are we actually expanding the U.S. cattle herd?

17:00 Cow slaughter, heifer retention, and future supply

19:00 Why profitability still comes with major risk

21:00 Protecting cattle values in a volatile market

22:00 Final thoughts and market outlook

cattle market, cattle market update, Samantha Cozza-Wright, feeder cattle market, cattle futures, live cattle futures, cattle prices, beef demand, cattle industry, ranching, cow calf producers, drought and cattle, cattle herd expansion, heifer retention, cow slaughter, New World Screwworm, beef market outlook, feeder cattle prices, cattle volatility, risk management, LRP insurance, cattle producers, livestock markets, beef industry, ranch management, cattle market news, agriculture podcast, cattle cycle, beef demand outlook, cattle market analysis, livestock industry, U.S. cattle herd, cattle economics, ranching podcast, beef production

On today’s episode of the podcast, Lauren tackles one of the toughest realities facing cattle producers across the country: drought. More specifically, the decisions drought forces producers to make. From stocking rates and pasture management to culling decisions, body condition scores, feed costs, and cash flow, Lauren breaks down the mistakes that often cost ranches the most—not because they were made, but because they were delayed. This episode is a practical look at protecting your operation, preserving flexibility, and making difficult decisions before drought takes away your options.

Links:

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759
CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways:

• Drought is a trend, not a single event
• Waiting too long to act often creates the biggest losses
• Overstocking during drought can impact pasture productivity for years
• Early culling creates more flexibility and often better financial outcomes
• Feed costs must be evaluated against long-term production value
• Body condition loss today affects next year's calf crop
• Overgrazing damages both current and future forage production
• Protecting pasture health should remain a top priority
• Financial stress from drought can last years beyond the weather event itself
• The best operators focus on preserving options and flexibility

Chapters:

00:00 Why drought exposes decision-making

01:20 The danger of waiting for rain

03:10 Stocking rate mistakes and pasture damage

05:00 Why timing matters when culling cows

07:00 Feed costs versus herd reduction decisions

09:00 Body condition score and reproductive performance

11:00 The long-term cost of overgrazing

13:00 Financial pressure during drought

15:00 Emotional decision-making and common traps

17:00 How successful ranchers approach drought

19:00 The one question every producer should ask

21:00 Final thoughts on protecting options and flexibility

drought management, cattle drought, ranch drought planning, cattle producers, stocking rates, overgrazing, pasture management, drought decisions, cow culling, herd reduction, feed costs, hay prices, body condition score, cattle reproduction, ranch profitability, grazing management, ranch management, drought strategy, cattle industry, beef industry, cow calf operation, drought preparedness, forage management, ranch economics, livestock management, cattle podcast, ranching podcast, drought recovery, pasture recovery, drought planning for ranchers, cattle operation management, beef producer resources, grazing pressure, ranch cash flow, drought and cattle production

On today’s episode of the podcast, Lauren is joined by Nebraska cattle producer Jaclyn Wilson for a wide ranging conversation about ranch succession, global agriculture, international beef production, and the future of the U.S. cattle industry. Jaclyn shares how her family’s Nebraska Sandhills operation has evolved through innovation, direct to consumer beef sales, international genetics, and a willingness to think differently. The conversation also explores lessons learned from traveling the world, why producers everywhere face many of the same challenges, and how staying open to new ideas may be one of the most important traits for the next generation of cattle producers.

Links:

Jaclyn's Facebook: https://www.facebook.com/flyingdiamondgenetics/Flying Diamond Beef: https://www.flyingdiamondbeef.com/aboutFlying Diamond Ranch IG: https://www.instagram.com/wilsonflyingdiamondranch/?hl=enCattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_shareFacebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9gCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/

- Ranch succession requires difficult conversations and long-term planning

- Global agriculture is more connected than most producers realize

- Beef producers around the world face many of the same challenges

- International travel can create valuable perspective and opportunities

- Direct-to-consumer beef continues creating new business opportunities

- The U.S. beef industry remains a global leader in efficiency- Producers should stay open-minded to innovation and new ideas

- Economics and efficiency are critical to long-term industry success

- Sharing agriculture's story remains one of the industry's biggest responsibilities

- Learning from other producers can strengthen operations for future generations

Chapters:

00:00 Introduction to Jaclyn Wilson and the Nebraska Sandhills

01:00 Returning home to the family ranch

08:30 Direct-to-consumer beef and building new revenue streams

10:00 Why global agriculture matters to local producers

12:00 Traveling the world through the Nuffield program

15:00 Lessons from agriculture in Asia, Africa, and Europe

18:00 How travel changed the ranch’s mindset and management

24:00 Why producers need humility and a willingness to learn

27:00 Efficiency, economics, and the future of the beef industry

31:00 The biggest challenges facing cattle producers today

34:00 Final thoughts on innovation, leadership, and opportunity

Jaclyn Wilson, Nebraska cattle producer, Nebraska Sandhills ranching, beef industry, cattle ranching, ranch succession, direct-to-consumer beef, global beef industry, international agriculture, Nuffield scholarship, cattle genetics, Uruguay cattle, agriculture travel, beef exports, cattle producer leadership, Nebraska ranch, ranch management, beef marketing, sustainable beef production, cattle industry innovation, agriculture leadership, livestock production, cow calf operation, beef business, agricultural economics, cattle industry podcast, ranch succession planning, future of beef, cattle industry efficiency, agriculture innovation, ranching podcast, women in agriculture, beef production, global agriculture, Nebraska cattle industry, cattle producer education

On today’s episode of the podcast, Lauren is joined once again by meteorologist Gary Lezak to break down what cattle producers and agricultural operations should expect from the weather pattern as we move deeper into summer and toward fall. Gary explains the current weather setup across cattle country, ongoing drought concerns in parts of the Plains, the potential for summer heat waves, and why there is already so much buzz around El Niño. The conversation also dives into Gary’s long-range weather forecasting model, the LRC, and how producers can use long-term weather trends to better prepare for heat stress, moisture patterns, and operational decision making in the months ahead.

Links:Weather 20/20 Dashboard Discount⁠ - https://www.weather2020.com/partner/cattle-usa
Substack - https://weather2020.substack.com/
The Global Predictor App ⁠- ⁠https://www.weather2020.com/global-predictor-mobile-app
Youtube⁠ -https://www.youtube.com/@Weather2020
Follow Gary on X ⁠- https://x.com/glezak 
CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways:- Gary says the current weather pattern is still tracking very close to schedule- Severe weather season is beginning to wind down as summer approaches- Heat stress and disease pressure will become major concerns for cattle producers this summer- Early to mid-August could bring one of the strongest heat waves of the summer- Drought conditions are still significant across parts of Colorado, Nebraska, and the southern Plains- El Niño is developing, but Gary says it is still in its early stages- The media hype surrounding a potential “super El Niño” may be premature- Long-range forecasting tools can help producers prepare for wet and dry periods weeks in advance- Hurricane activity could be slightly below average this year if El Niño strengthens- Weather remains one of the biggest variables affecting agriculture and cattle operations every year

Chapters:00:00 Introduction + Summer weather outlook for agriculture01:00 Gary’s cross-country road trip adventure04:45 California storms and the repeating weather pattern06:20 The LRC weather cycle explained07:15 Severe weather season winding down09:00 Drought conditions across cattle country10:00 Summer heat waves and cattle stress concerns11:20 How producers can use long-range weather forecasting12:00 Breaking down El Niño and why it matters14:00 Hurricane season outlook and tropical storm potential15:00 Summer rainfall expectations and drought persistence16:30 Final thoughts on preparing for summer weather risks

Gary Lezak, weather forecast, agriculture weather, cattle weather forecast, El Niño, summer heat wave, cattle heat stress, drought conditions, long-range weather forecast, LRC weather model, Weather 2020, cattle country weather, agricultural forecasting, severe weather season, moisture outlook, summer drought, cattle operations, farming weather, ranch weather, Plains drought, weather pattern, climate outlook, Kansas weather, Nebraska drought, Colorado drought, hurricane season forecast, agricultural podcast, cattle producer resources, farming conditions, weather and agriculture

On today’s episode of the podcast, Lauren is joined once again by Samantha Cozza-Wright to break down last week’s volatile cattle market selloff and answer the question many producers are asking right now: Is the cattle market crashing? The conversation dives into feeder cattle volatility, the recent Cargill labor situation, drought-driven placements, cash cattle fundamentals, and why Samantha believes the cattle market still has strong long-term support despite recent fear and headline-driven trading. Lauren and Samantha also discuss consumer beef demand, cattle market resilience, New World Screwworm concerns, and what producers should realistically expect heading into summer.

Connect with Samantha:Email - [email protected] Phone - 785-940-5533Links:Nominate or request to be a guest - forms.gle/fRkvzRenh7mqkDXV7 CattleUSA Insurance - https://info.cattleusainsurance.com/l...⁠CattleUSA Website - https://www.cattleusa.com/Facebook -   / cattleusamedia  Instagram -   / cattleusa.media  Subscribe to our newsletter - https://www.cattleusa.shop/products/c...CattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram -   / _laurenmoylan  Lauren’s Youtube -    / @showboatmediaco  The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways:

• Last week’s cattle market selloff was heavily influenced by fear and headlines
• Labor disruptions at the Cargill Fort Morgan plant added pressure to the market
• Many processing plants are still operating below full slaughter capacity
• Futures market volatility continues increasing as prices remain historically high
• Drought conditions and wildfire losses are influencing cattle placements
• Some producers are marketing calves early due to feed and grass concerns
• Beef demand remains a major source of strength for the cattle market
• The U.S. cattle industry continues adapting through improved efficiency and carcass performance
• Samantha does not believe this is currently “the beginning of the end” for the cattle cycle
• Producers should continue watching volatility closely while focusing on long-term fundamentals

Chapters:

00:00 Introduction + Is the cattle market crashing?

01:20 Kansas weather, planting season, and drought conditions

02:00 Breaking down last week’s cattle market selloff

03:30 Cargill labor disputes and processing plant concerns

05:45 Why processing slowdowns may not be as damaging as headlines suggest

07:00 Volatility, fear trading, and futures market pressure

09:15 Cattle on Feed Report breakdown and drought placements

11:15 Why producers are selling calves earlier than normal

12:00 U.S. beef production efficiency and industry adaptation

13:15 Is this the beginning of the end for the cattle market?

15:00 New World Screwworm concerns and border speculation

17:00 Final thoughts on resilience in the cattle industry

cattle market crashing, cattle market selloff, Samantha Cozza-Wright, cattle market volatility, feeder cattle market, live cattle futures, cattle prices, cattle industry podcast, beef demand, Cargill Fort Morgan, processing plant strike, drought cattle market, cattle on feed report, feeder cattle prices, cattle market news, ranching podcast, cattle market update, beef industry trends, livestock markets, cattle producers, New World Screwworm, cattle border concerns, beef production, livestock industry, cattle market analysis, Kansas cattle industry, cattle cycle, beef demand outlook, agriculture podcast, cattle futures market

On today’s episode of the podcast, Lauren is joined by Wes Shaw, a fifth generation Texas cattle rancher and Texas Tech student currently pursuing a future in agricultural policy and advocacy. Wes shares his experience interning in Washington D.C., working around the Farm Bill, New World Screwworm discussions, and rural policy issues while also balancing life back home on his family’s cattle operation in the Texas Panhandle. The conversation dives into the disconnect between rural America and Washington, why young producers need to stay involved in policy conversations before decisions are made, and how the next generation of agriculturists can continue shaping the future of the beef industry through leadership, communication, and advocacy.Links: Wes's LinkedIn - https://www.linkedin.com/in/wes-shaw4/CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_shareFacebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9gCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/Key Takeaways: - Why young cattle producers need to stay involved in policy conversations-The disconnect between Washington D.C. and rural America- Why agriculture must be proactive instead of reactive- New World Screwworm concerns and protecting U.S. cattle production- The importance of the Farm Bill for cattle producers- How internships and advocacy programs help shape future ag leaders- Why staffers in Washington are often just as important as elected officials- The future of agriculture, technology, and cattle production- Challenges facing young producers entering the cattle industry- Why Gen Z could play a major role in the future of agricultureChapters: 00:00 Introduction to Wes Shaw and Agricultural Policy01:11 Wes Shaw’s Background and Family Cattle Operation03:20 Experiencing Washington D.C. as a Young Rancher05:52 Why Agricultural Policy Matters to Producers08:50 Farm Bill Conversations and Rural Advocacy11:32 Young Producers and Political Disconnect14:24 Why Relationships in D.C. Matter16:19 Bridging the Gap Between Producers and Policy19:29 Texas Tech’s Agricultural Policy Internship Program23:05 Advice for Young People Entering Agriculture25:43 Why Wes Is Optimistic About Agriculture’s Future27:40 Final Thoughts on Leadership and Rural Americacattle market, cattle industry, agricultural policy, cattle ranching, farm bill, new world screwworm, Texas cattle rancher, beef industry, rural America, agriculture advocacy, Washington DC agriculture, cattle producers, livestock policy, agriculture leadership, Texas Tech agriculture, young farmers and ranchers, next generation agriculture, rural policy, agricultural communications, American cattle industry, agriculture internships, beef production, cattle herd, ag advocacy, policy and agriculture, cattle producers in Washington, ranching future, Gen Z agriculture, agriculture technology, livestock industry leadership

Today on the Cattle USA Daily Podcast Lauren is joined by guest Kayli Clawson of Leon River Premium Beef to discuss growing consumer confusion around beef labels, food marketing, and what terms like “clean beef” actually mean. The conversation dives into direct-to-consumer beef sales, misinformation online, consumer trust, social media influence, and why transparency is becoming one of the biggest conversations in the cattle industry today. Kayli also shares her perspective on women in agriculture, building relationships with consumers, and how producers can do a better job telling the story behind American beef production.

Links:

Leon River Premium Beef: https://www.leonriverpremiumbeef.com

Kayli on LinkedIn: https://www.linkedin.com/in/kayliabernathy/

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759
CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways:

• Consumers are more confused than ever about beef labels and food marketing
• Terms like “clean beef” often create more confusion than clarity
• Social media has dramatically changed how consumers view agriculture
• Direct-to-consumer beef sales continue growing across the industry
• Transparency and trust are becoming increasingly important in beef marketing
• Many consumers are disconnected from modern cattle production
• Producers have an opportunity to better tell agriculture’s story
• Women are continuing to take on larger leadership roles in the cattle industry
• Local beef brands are helping reconnect consumers to ranchers
• Beef demand remains strong despite economic pressures and higher prices

Chapters:

00:00 Introduction + Kayli Clawson background

03:00 What “clean beef” actually means

06:00 Consumer confusion around beef labels and marketing

10:00 Social media, misinformation, and food trends

14:00 Direct-to-consumer beef and consumer trust

18:00 Building relationships between ranchers and consumers

22:00 Women in agriculture and leadership in the cattle industry

26:00 The future of beef marketing and consumer education

clean beef labels, consumer confusion beef, beef marketing, direct to consumer beef, Kayli Clawson, Leon River Premium Beef, women in agriculture, beef industry podcast, cattle industry marketing, consumer trust beef, ranch to table beef, food labeling confusion, beef misinformation, agriculture social media, premium beef sales, cattle ranching Texas, local beef marketing, beef transparency, consumer education agriculture, beef demand, cattle producers, ranchers and consumers, agriculture communication, beef industry trends, sustainable beef, beef business, food marketing agriculture, direct beef sales, cattle industry leadership, American beef production

On today’s episode of the podcast, Lauren is joined by Australian beef producer and consultant Matt Brown for a super fascinating conversation about cattle production in Australia, grazing management, Wagyu genetics, export markets, and how technology and data are reshaping the global beef industry. Matt shares his story growing up in Queensland, working across multiple sectors of the Australian cattle industry, and how his family’s operation has evolved into a data-driven Wagyu and grazing business focused on efficiency, environmental stewardship, and premium beef production.

Links:

Beef Australia: https://beefaustralia.com.au/

Matt's LinkedIn: https://www.linkedin.com/in/matt-brown-b6541b25a/

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
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Key Takeaways:

• Australian beef production is becoming increasingly data and technology driven
• Grazing management and ecosystem health are major focuses across Australia
• Export markets heavily influence production decisions in both Australia and the U.S.
• Wagyu production continues growing as demand for premium beef increases globally
• Crossbreeding strategies are playing a major role in improving efficiency and meat quality
• Australian producers are utilizing detailed carcass and feedlot data to guide breeding decisions
• Environmental adaptation matters greatly when selecting genetics for different regions
• Regenerative agriculture and land stewardship are becoming larger conversations worldwide
• U.S. and Australian cattle producers can learn a great deal from each other’s production systems
• Market-driven cattle production is shaping the future of the global beef industry

Chapters:

00:00 Introduction to Australian cattle production

03:00 Differences between the U.S. and Australian beef industries

06:00 Technology, data, and modern cattle management

10:00 Grazing management and regenerative agriculture

15:00 Climate challenges and ranching in Australia

19:00 Wagyu cattle, genetics, and premium beef markets

24:00 Feedlot performance, carcass data, and breeding decisions

29:00 What U.S. and Australian cattle producers can learn from each other

33:00 Beef Australia and the future of global beef production

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