CattleUSA Daily

The cattle market is rallying! Samantha Cozza-Wright is back on the Cattle USA Daily Podcast to break down what is driving the recent rally, what’s happening with feeder and fed cattle prices, and why strong beef demand is giving the market some support. Lauren and Samantha also dive into cash trade transparency, packing capacity, imports, beef exports, corn and feed costs, and what could shape the market through the rest of this year.

Connect with Samantha:Email - [email protected] Phone - 785-940-5533

Links:

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759
CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways:

• The cattle market has recovered from late-summer lows and is showing encouraging momentum
• Strong box beef movement and demand are helping support the rally
• Feeder cattle prices are closely tied to where the fed cattle market goes
• Heifer retention and tighter supplies could keep the market supported
• Beef demand remains surprisingly strong heading into the fall
• Export demand could become an important backstop as consumer buying patterns change
• Producers should consider using current rallies to protect next year’s calf crop
• LRP quotes are offering opportunities to put a floor under future cattle prices
• Corn, fuel, freight and weather will continue to influence cattle margins
• The next few months could be critical as the industry moves through a tight supply situation

Chapters:

01:22 Why Is the Cattle Market Rallying?03:40 Feeder & Fed Cattle Prices05:13 An Encouraging Market for Producers05:51 Corn, Harvest & Fall Calf Demand07:55 SuKarne & Beef Industry Concentration10:30 The Cash Trade Transparency Problem13:05 Strong Beef Demand Is Supporting the Market14:55 Where the Cattle Market Could Go Next16:05 Use This Rally to Protect 2027 Calves18:21 The Q4 Cattle Market Outlook20:15 Fuel, Freight & the Economy21:45 Beef Exports Could Be a Backstop23:15 Corn Prices & Feed Costs

Samantha Cozza-Wright, Cattle USA Daily, cattle market, cattle market rally, cattle prices, cattle futures, feeder cattle, fed cattle, feeder cattle prices, calf prices, fall calf run, cattle supply, beef demand, beef prices, box beef, cash cattle, cash trade, market transparency, cattle market outlook, 2026 cattle market, 2027 cattle market, heifer retention, cattle exports, beef exports, Mexican cattle imports, packing industry, beef packers, cattle producers, ranchers, feedlots, LRP, Livestock Risk Protection, cattle risk management, corn prices, cattle feed costs, fuel prices, cattle freight, beef industry, cattle industry

Dr. Alison Van Eenennaam, professor at UC Davis, joins Lauren on the Cattle USA Daily Podcast today to break down where genomics, gene editing and reproductive technology are taking the beef industry. They discuss what gene editing can realistically accomplish today, the challenges of bringing edited cattle to market, and how technologies like genomic testing and advanced reproduction can work together to accelerate genetic progress. They also dive into the value of genomic testing, why genetics alone can’t predict everything an animal will do, and what Allison would change if she could redesign the beef industry’s genetic improvement system from the ground up.

Links:

Dr. Van Eenenaam: https://animalscience.ucdavis.edu/people/emeriti/alison-van-eenennaam

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759
CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways:

• Gene editing can introduce targeted traits like polled, disease resistance and heat tolerance
• Gene editing works best today for traits controlled by a single gene
• Genomics and reproductive technology can work together to accelerate genetic progress
• Genomic testing can add significant accuracy to young animals before they have performance data
• The return on genomic testing can be greatest for animals with many future descendants
• Genetics predict breeding value, but environment still plays a major role in animal performance
• Better data sharing across the beef chain could improve genetic predictions and profitability
• The cattle industry may be entering a major turning point in genetics and biotechnology
• Producers should evaluate genetics based on what an animal can pass on, not just how it looks
• Investing in elite genetics can create benefits that are permanent and cumulative

Chapters:

00:00 Meet Dr. Alison Van Eenennaam03:02 The Future of Gene Editing05:35 Genomics Meets Reproductive Technology08:57 The Challenge of Bringing Gene Editing to Market13:24 What Makes an Edited Animal Safe?15:49 Can We Build the Perfect Beef Cow?18:56 Multiplex Gene Editing24:32 Where Genomic Testing Fits30:00 Can We Predict Animal Performance?34:07 Redesigning Beef Genetics38:15 Why Genetics Matter for Profitability

Alison Van Eenennaam, Cattle USA Daily, cattle genetics, beef cattle genetics, genomics, genomic testing, gene editing, gene edited cattle, CRISPR cattle, cattle biotechnology, genetic selection, genetic merit, EPDs, genomically enhanced EPDs, cattle breeding, beef cattle breeding, reproductive technology, embryo transfer, IVF cattle, artificial insemination, cattle genomics, disease resistant cattle, polled cattle, heat tolerant cattle, BVD resistance, Alpha Gal, cattle data, carcass data, genetic improvement, cattle profitability, beef industry technology, livestock biotechnology, animal genetics, seedstock cattle, commercial cattle, cattle producers, beef production, future of cattle genetics.

Today on the Cattle USA Daily Podcast, Lauren shares some of the best advice she has received throughout her years in agriculture, business and leadership. From learning the difference between being busy and actually making progress to knowing when to say “I don’t know enough about that yet,” these lessons go far beyond cattle and markets. Lauren breaks down eight pieces of advice that have shaped the way she thinks, works and leads, including protecting family relationships, making decisions for the business you want to build, staying curious, keeping ego out of important decisions and understanding the long-term value of a good reputation.

Links:

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759
CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways:

• Being busy doesn't always mean you're making meaningful progress
• You don't have to have an opinion on everything, especially when you don't know enough yet
• The operation should support your family, not the other way around
• Make decisions based on the business you want to build long term
• Asking questions is one of the best ways to keep learning
• Ego can lead to expensive decisions, while humility leaves room to improve
• Your reputation compounds through every relationship and interaction
• Long term success is built through hundreds of small decisions

Chapters:

00:46 – Don’t Confuse Movement With Progress03:00 – You Don’t Have to Have an Opinion About Everything04:30 – Your Family Comes First06:00 – Build the Business You Want07:15 – The Person Asking Questions Learns the Most08:30 – Don’t Let Your Ego Make Decisions10:00 – Reputation Compounds11:15 – Success Is Rarely One Big Decision12:30 – What Advice Would You Give the Next Generation?

Lauren Moylan, Cattle USA Daily, agriculture, cattle industry, ranching, cattle producers, ranch management, leadership, agriculture leadership, business advice, ranch business, succession planning, family ranch, agricultural leadership, producer advice, young producers, next generation agriculture, ranch profitability, decision making, agricultural business, mentorship, personal growth, leadership advice, cattle industry advice, farming and ranching, agriculture podcast

Super El Niño is developing, but that doesn’t automatically mean a wet winter or more snow for everyone. Gary Lezak joins Lauren today on the Cattle USA Daily Podcast to break down what this developing weather pattern actually means for producers across the Plains, Midwest and beyond. Gary explains why the LRC will be critical in determining where storm systems develop and when they arrive. He also looks at historical Super El Niño years, snowfall differences across the country, drought potential, first frost timing and why producers should wait for the new weather pattern to fully develop before drawing conclusions about the months ahead.

Links:

Weather 20/20 Dashboard Discount⁠ - https://www.weather2020.com/partner/cattle-usa
Substack - https://weather2020.substack.com/
The Global Predictor App ⁠- ⁠https://www.weather2020.com/global-predictor-mobile-app
Youtube⁠ -https://www.youtube.com/@Weather2020
Follow Gary on X ⁠- https://x.com/glezak 
CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways:

• Super El Niño does not automatically mean every region will be wetter
• The developing LRC will help determine where and when storm systems hit
• Historical Super El Niño winters have produced very different snowfall outcomes
• El Niño generally lowers drought probability across much of the Agriculture Belt
• The new weather pattern is expected to begin setting up in early October
• Producers should watch October and November for clues about the winter ahead
• Gary says it is still too early to confidently predict the first frost
• Every El Niño year is different, so historical patterns are not guarantees
• Patience will be important as the new LRC develops
• The first cycle of the new pattern could provide much clearer answers heading into winter

Chapters:

00:00 – Super El Niño & the Weather Pattern01:18 – The New LRC Is About to Begin03:01 – Gary’s New Weather Venture05:41 – Smile With Gary06:48 – What’s Happening Across the Plains08:37 – What Super El Niño Actually Means10:10 – What Past Super El Niños Tell Us12:00 – Why the LRC Matters13:00 – Does Super El Niño Mean More Moisture?14:01 – Don’t Believe Every Weather Prediction15:04 – What About the First Frost?15:15 – What Producers Should Watch Next16:10 – The Winter Forecast Ahead

Gary Lezak, Cattle USA Daily, Super El Niño, El Niño, weather forecast, winter weather, winter forecast, fall weather, LRC, Lezak Recurring Cycle, long-range weather, cattle weather, agriculture weather, ranch weather, Plains weather, Midwest weather, Kansas weather, Nebraska weather, Oklahoma weather, Colorado weather, drought outlook, snowfall forecast, rainfall forecast, first frost, freeze forecast, agricultural planning, cattle producers, farmers and ranchers, weather 2026

Today, Seth Pratt joins Lauren on the Cattle USA Daily Podcast to talk about what it really takes to build a ranch that can survive for generations. From working off the ranch and understanding opportunity cost to creating more stable revenue, using genomic and carcass data, and thinking differently about how we measure cattle, Seth challenges some of the traditional ways of doing business in agriculture. The conversation also gets into some of the harder questions facing the next generation, including access to capital, succession planning, profitability and what it actually takes to build a sustainable ranching business.

Links:

Connect with Seth: https://www.linkedin.com/in/seth-pratt-84403440/

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759
CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways:

• Stable revenue can matter more than chasing the highs of the cattle market
• Opportunity cost should be part of every decision about time and labor
• Country Natural Beef offers a way to reduce some market timing risk
• Red meat per acre can change how producers think about cattle performance
• Genomic and carcass data can help make better herd decisions
• Cattle need to fit the environment and resources of the ranch
• The path into agriculture is not always as accessible as the industry makes it seem
• Succession and long-term planning require conversations before there is a crisis
• Producers need to question practices simply being done because they have always been done
• Agriculture needs honest conversations about what the next 100 years should look like

Chapters:

03:24 – What Working Off the Ranch Taught Him08:22 – Building a Multigenerational Ranch10:30 – Making Revenue More Stable13:00 – The Opportunity Cost of Your Time15:30 – How Country Natural Beef Works19:15 – Managing Market Volatility23:30 – Using Data to Make Better Cow Herd Decisions26:00 – Red Meat Per Acre27:40 – Building a Cow Herd You Want to Work Around28:32 – The Hard Conversations Agriculture Needs32:00 – Is Ranching Accessible to the Next Generation?34:35 – Who Does Agriculture Need to Welcome?37:27 – Challenging the Status Quo

Seth Pratt, Cattle USA Daily, Country Natural Beef, cattle market, cattle prices, ranch profitability, ranch management, family ranch, multigenerational ranch, cattle genetics, genomic testing, carcass data, red meat per acre, cattle marketing, market volatility, beef production, ranch economics, opportunity cost, succession planning, beginning ranchers, next generation agriculture, agriculture workforce, natural resource management, Idaho ranching, cattle industry, future of ranching, branded beef, cattle cycle

Dr. Cara Wells, reproductive physiologist and expert in assisted reproductive technologies, joins Lauren today on the Cattle USA Daily Podcast to talk about where cattle reproduction is headed. From traditional embryo evaluation to machine learning, IVF, embryo sex prediction and faster genetic progress, Cara explains how technology is changing what we can learn about embryos and how producers may use that information. The conversation also looks at the biggest barriers to wider IVF adoption, the role of recipient health and stress, and why the future of reproductive technology will require bringing animal health, genetics and data together.

Links:Dr. Cara Wells on LinkedIn: https://www.linkedin.com/in/cara-wells-phd/EmGenisys: https://www.emgenisys.co/

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759
CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways:- Traditional embryo evaluation can be subjective and heavily dependent on evaluator experience- Machine learning can identify embryo activity patterns that aren't visible to the human eye- Pregnancy outcomes are being used to better understand which embryos actually succeed- Embryo sex prediction could give producers another tool when making reproductive decisions- IVF and embryo technology can help shorten the generation interval and accelerate genetic progress- Recipient health, nutrition and stress still play a major role in reproductive success- Labor, logistics and cost remain major barriers to wider IVF adoption in cattle- The future of reproduction will rely on turning data into decisions producers can actually use- New technology could make IVF more accessible and practical for more cattle operations- Producers should ask questions and determine whether reproductive technology fits their genetics and operation

Chapters:00:00 Meet Dr. Cara Wells01:29 How Embryos Are Evaluated03:16 Bringing Machine Learning Into Embryo Selection07:06 Predicting Embryo Sex09:12 The Next 10 Years of Reproductive Technology12:08 Technology Reaching Rural America13:12 The Biggest Limitations14:23 Stress, Nutrition & Pregnancy Success15:58 Bringing Data, Genetics & Animal Health Together19:08 Clearing Up IVF Misconceptions20:29 Will IVF Become More Common in Cattle?22:40 Accelerating Genetic Progress

Dr. Cara Wells, cattle reproduction, bovine reproduction, IVF cattle, cattle IVF, embryo transfer, embryo technology, embryo evaluation, embryo selection, artificial intelligence in agriculture, AI cattle reproduction, machine learning, cattle genetics, genetic progress, reproductive technology, cattle breeding, embryo sex prediction, pregnancy rates, cattle fertility, recipient cows, embryo health, assisted reproductive technology, livestock technology, cattle industry, beef cattle, Cattle USA Daily

Gary Lezak is back on the Cattle USA Daily Podcast to break down the changing weather pattern and answer the question producers are asking: is fall finally coming, or are we in for more summer weather? Gary explains how the LRC is transitioning into a new pattern, why October and November are critical months to watch, and what the developing pattern could mean for the next 300 days of weather. Gary also looks at the immediate forecast, including rain across parts of the Plains and Midwest, potential early frost in the Northern Plains, and how producers can use longer range weather information to make more confident decisions.

Links:

Weather 20/20 Dashboard Discount⁠ - https://www.weather2020.com/partner/cattle-usa
Substack - https://weather2020.substack.com/
The Global Predictor App ⁠- ⁠https://www.weather2020.com/global-predictor-mobile-app
Youtube⁠ -https://www.youtube.com/@Weather2020
Follow Gary on X ⁠- https://x.com/glezak 
CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways:

• The LRC is transitioning into a new weather pattern as fall begins
• October and November can provide important clues about the pattern for the months ahead
• The new LRC pattern typically begins developing in early October and becomes more established into November
• Producers should watch for storm systems and precipitation as the new pattern takes shape
• Parts of the Plains and Midwest could see significant rain in the immediate forecast
• An early October frost is possible across parts of the Northern Plains
• El Niño could influence the winter pattern, but its impact depends on how the LRC develops
• Weather extremes like drought and excessive rain can both create challenges for agriculture
• Long-range weather information can help producers plan inputs, supplies and field operations
• The next several weeks will provide more clues about the weather pattern heading into the next year

Chapters:

02:52 – The LRC Is Changing
03:39 – What Is the LRC?
05:00 – Planning 300 Days Ahead
06:30 – When the New Pattern Begins
07:30 – Why October & November Matter
09:00 – El Niño & the Winter Outlook
10:27 – What the Next Year Could Look Like
11:23 – The Immediate 10-Day Forecast
12:30 – Rain, Harvest & Early Frost
14:40 – Is Fall Finally Coming?
15:05 – What to Watch Next

Gary Lezak, Weather 2020, Cattle USA Daily, weather forecast, fall weather, October weather, October forecast, fall weather outlook, winter weather outlook, LRC, Lezak Recurring Cycle, long-range weather, 300-day weather forecast, agriculture weather, cattle weather, ranch weather, farmer weather, drought outlook, rainfall forecast, Plains weather, Midwest weather, Kansas weather, Nebraska weather, Colorado weather, Oklahoma weather, Texas weather, El Niño, Super El Niño, harvest weather, frost forecast, agricultural planning, cattle producers, farmers and ranchers

Justin Ramirez, M.S., livestock nutritionist, is back on Cattle USA Daily to break down the connection between nutrition, breeding and reproductive success. From artificial insemination and body condition scores to egg quality, mineral programs and forage testing, Justin explains how nutrition can influence every step of a cattle breeding program. The conversation gets especially practical as Justin explains why producers should test their water and forage, how to determine what their cattle actually need, and why genetics, nutrition and reproductive technology have to work together to get the most out of an operation.

Connect with Justin:Email: [email protected]: primestocknutrition.comLinkedIn:   / justin-a-ramirez-msc-78aa1972   Facebook:   / justinaramireznutritionist  

Links:

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759
CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways:

• Nutrition is a foundational part of reproductive success, not a side consideration
• Body condition can have a major impact on pregnancy rates and future productivity
• Nutrition 60 days before ovulation can influence egg quality and reproductive performance
• Water quality can affect mineral availability and is often overlooked in cattle programs
• Producers should test forage instead of assuming protein levels tell the whole story
• A hay probe can help producers make more informed supplementation decisions
• Testing can help eliminate the costly “shotgun approach” to supplementation
• Genetics only reach their potential when nutrition supports the animal
• Genetics, nutrition and reproductive technology all have to work together
• Small management changes can make a significant difference in an operation

Chapters:

03:22 – Nutrition Meets Artificial Insemination
05:00 – Body Condition & Pregnancy Rates
07:19 – The Reproductive “Three-Legged Stool”
11:12 – Timing Nutrition Before Calving
15:06 – Nutrition & Egg Quality
17:28 – Why Water Testing Matters
20:28 – The Forage Mistakes Producers Make
24:28 – The Best Investment for Your Nutrition Program
29:15 – Genetics, Nutrition & Reproduction Together

Justin Ramirez MS, livestock nutritionist, cattle nutrition, livestock nutrition, cattle breeding, cattle reproduction, artificial insemination, AI cattle, cattle pregnancy rates, body condition score, cow nutrition, heifer nutrition, breeding season, reproductive efficiency, egg quality, embryo quality, cattle genetics, feed efficiency, forage testing, hay testing, hay probe, water testing, mineral nutrition, trace minerals, copper, zinc, selenium, phosphorus, cattle supplements, forage quality, cattle pregnancy, beef cattle, cow-calf operations, cattle management, reproductive technology, Cattle USA Daily

Carollann Romo of the New Mexico Beef Council joins Lauren today on the Cattle USA Daily Podcast to take us behind the scenes of beef marketing and consumer outreach. From understanding what consumers actually care about to reaching people far beyond agriculture, Carollann explains how beef councils work to build trust, tell the beef story and keep beef on the dinner table. The conversation also digs into why the cattle industry can fall into an agricultural echo chamber, how producers can help tell the beef story without becoming influencers, and why connecting with consumers may be more important than ever.

Links:

New Mexico Beef Council: https://nmbeef.com/

Behind the Burger Podcast: https://podcasts.apple.com/us/podcast/behind-the-burger/id1797170424

Carollann Romo: https://www.linkedin.com/in/carollannromo/

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759
CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways:

• Beef councils work to connect consumers with the people and story behind beef
• Price and flavor remain major factors in consumers’ beef purchasing decisions
• Ranchers don’t have to be influencers to help strengthen consumer trust in beef
• Local producers can help by engaging with Beef Council content and sharing their own stories
• The beef industry needs to reach consumers outside of agriculture instead of only talking to itself
• Human stories about ranching, family and legacy can help consumers connect with beef
• Beef councils meet consumers where they are through events, restaurants, social media and other major platforms
• Producers can help the industry by being willing to answer questions and explain what happens on the ranch

Chapters

00:00 – Meet Carollann Romo
01:09 – From Journalism to Beef Marketing
03:37 – Building Consumer Trust
05:39 – What Consumers Actually Care About
08:04 – Why Ranchers Need to Tell Their Stories
12:28 – How Producers Can Get Involved
20:04 – Questions Consumers Are Asking
21:11 – Are We Talking to Ourselves?
27:57 – Bringing the Beef Industry Together
30:53 – The Future of Beef

Carollann Romo, New Mexico Beef Council, Cattle USA Daily, beef marketing, beef demand, beef consumers, consumer trust, beef industry, cattle industry, ranchers, beef advocacy, beef education, consumer outreach, agriculture marketing, beef storytelling, beef promotion, beef council, cattle producers, beef production, beef purchasing, consumer education, ranching, agriculture communication, beef nutrition, beef safety, Behind the Burger Podcast, New Mexico cattle industry, connecting ranchers and consumers

Samantha Cozza-Wright is back on Cattle USA Daily to break down what has happened in the cattle market over the past few weeks and what producers should be watching as we head into the fall run. From the latest cattle on feed numbers and tightening supplies to heifer retention, beef demand and the reopening of the Mexican border, Samantha walks through the factors shaping the market right now. Samantha also discusses packing capacity, market transparency, cash trade, consumer demand, exports, input costs and what producers should keep in mind as they market calves and yearlings.

Connect with Samantha:Email - [email protected] Phone - 785-940-5533

Links:

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Key Takeaways:

• Cattle on feed placements came in nearly 10% below the previous year, highlighting extremely tight supplies
• Heifer retention appears to be increasing as producers respond to strong bred heifer prices and long-term incentives
• Beef production is running below last year while beef demand remains strong
• Tight fed cattle and feeder cattle supplies could support the market through the final months of 2026
• Consumer demand may shift toward ground beef as the fall season progresses, making exports increasingly important
• Packing capacity and labor availability remain important factors to watch as cattle supplies tighten
• Market transparency and cash trade remain major concerns for competition within the beef industry
• The reopening of the Santa Teresa border crossing is expected to bring Mexican feeder cattle back gradually rather than create an immediate market shock
• PRF insurance can help producers protect pasture and hay ground against insufficient rainfall
• Producers have an important role in speaking up, staying informed and shaping the future of the cattle industry

Chapters:
02:01 Cargill Fort Morgan Returns to Production
07:00 Is Heifer Retention Finally Ramping Up?
10:48 What Producers Should Expect This Fall
13:00 Tight Supplies & Feeder Cattle Prices
15:00 Packing Capacity & Labor Concerns
19:25 What the Mexican Border Reopening Mean
26:30 AI Data Centers & Rural America
28:46 Can Opinions on Agriculture’s Future Evolve?

Samantha Cozza-Wright, Cattle USA Daily, cattle market, cattle market outlook, cattle prices, cattle industry, beef industry, cattle on feed, cattle placements, feeder cattle, feeder cattle prices, calf prices, yearling prices, heifer retention, bred heifers, cattle supply, beef supply, beef production, beef demand, consumer demand, beef exports, cattle market volatility, fall cattle market, fall calf prices, 2026 cattle market, cattle market forecast, cattle market outlook 2026, Mexican cattle imports, Mexican border reopening, Santa Teresa port, cattle imports, cattle packing, beef packing, packing plants, packing capacity, cash cattle trade, cash market, cattle market transparency, USDA market news, cattle producers, cow-calf producers, feedlots, fed cattle, PRF insurance, pasture insurance, rain insurance, rural America, AI data centers, agriculture technology