Creative careers come with seasons—times when work feels slow and uncertain, and others when it feels overwhelming. So how do you navigate both?

In this episode, I’m joined by Airin O’Callaghan, a children’s book illustrator, to explore the challenges of building a creative business, from struggling to find work in the early days to learning how to say no when opportunities start flooding in.

We’ll discuss how to make the most of slow seasons, when to take on work (even for free), and how to align projects with your long-term vision. Airin shares her journey of perseverance, taking risks, and ultimately reaching a point where she can be selective about the work she takes on. We’ll also dive into embracing balance in different stages of the creative journey.

Whether you’re just starting out or figuring out how to juggle too many opportunities, this episode will help you make intentional decisions about your creative career.

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